The impact of social media on STM* publishers and their online advertising in...Joep Hutschemakers
Social media is impacting STM publishers' online advertising income by enabling them to grow their target audiences. To attract large audiences and increase online advertising revenue, STM publishers need to apply social media principles and technologies to their sites, such as user-generated content, social networking features, and collaborating tools. This will strengthen their competitive position by delivering larger audiences and more targeted, profiled users to advertisers. Nature Publishing is highlighted as a case study, aggressively implementing social media best practices to build the leading destination and networking site for life scientists.
Branded Content in a Transaction Environment (in Dutch)Joep Hutschemakers
How to successfully integrate Branded Content in a transaction environment. By being relevant, enriching and subtle. In a transaction environment successful integrated branded content builds on the intent and trust of the platform and ads some kind of relieve to the transaction taking place.
The impact of social media on STM* publishers and their online advertising in...Joep Hutschemakers
Social media is impacting STM publishers' online advertising income by enabling them to grow their target audiences. To attract large audiences and increase online advertising revenue, STM publishers need to apply social media principles and technologies to their sites, such as user-generated content, social networking features, and collaborating tools. This will strengthen their competitive position by delivering larger audiences and more targeted, profiled users to advertisers. Nature Publishing is highlighted as a case study, aggressively implementing social media best practices to build the leading destination and networking site for life scientists.
Branded Content in a Transaction Environment (in Dutch)Joep Hutschemakers
How to successfully integrate Branded Content in a transaction environment. By being relevant, enriching and subtle. In a transaction environment successful integrated branded content builds on the intent and trust of the platform and ads some kind of relieve to the transaction taking place.
La Unión Europea ha propuesto un nuevo paquete de sanciones contra Rusia que incluye un embargo al petróleo. El embargo se aplicaría gradualmente durante seis meses para el crudo y ocho meses para los productos refinados. Los líderes de la UE esperan que estas medidas adicionales aumenten la presión sobre Rusia para que ponga fin a su invasión de Ucrania.
La Unión Europea ha propuesto un nuevo paquete de sanciones contra Rusia que incluye un embargo al petróleo. El embargo se aplicaría gradualmente durante seis meses para el crudo y ocho meses para los productos refinados. Los líderes de la UE esperan que estas medidas adicionales aumenten la presión sobre Rusia para que ponga fin a su invasión de Ucrania.