The latest Consumer, Cultural Insights from across Asia Pacific, compiled by Ogilvy & Mather. This Bi Monthly online magazine captures the cultural shifts that are driving and shaping people across Asia, from Korea to India, Indonesia to China, Malaysia, Singapore and Hong Kong. It delves into social, political, cultural phenomena that are shaping people's opinions.
Edited by Kunal Sinha, with contributions from across the region.
Ogilvy & Mather's Cultural Insights Trends Report - March 2011.
A brilliantly insightful report on what's hot, new and exciting across Asia. Explore Asia‘s dynamic culture-scape.
The website analyses discuss the home pages of Linkin Park, Coldplay, and Nirvana websites. Key points discussed include:
- Linkin Park's website features the latest album artwork prominently, uses a black and white color scheme, simple fonts, and sections for news, media, merchandise store, and more to engage fans.
- Coldplay's website uses a timeline format that can be filtered by category but was initially confusing to navigate.
- Nirvana's website also prominently features their latest album, uses the album's distinctive color scheme and imagery, lists band biographies and achievements, and has sections for music, videos, and an online store.
This document profiles several small business owners who operate convenience stores across Asia. It discusses the daily operations and challenges of running convenience stores in cities like Beijing, Kuala Lumpur, Jakarta, Dhaka, Bangkok, Manila, and Tokyo. The owners cater to local customers by stocking popular snacks and drinks. They strive to offer competitive prices and personalized service to withstand competition from larger chains.
This document provides an overview of wedding trends and customs in several Asian countries based on interviews with local wedding planners. In Pakistan, weddings typically last 4 days and involve elaborate outfits, food spreads, and jewelry exchanges between families. In Singapore, modern weddings incorporate both Western and Chinese traditions, and wedding costs range from $50,000-80,000. In Malaysia, wedding planner Ratna Rashidi notes that weddings incorporate both traditional Malay customs and increasing Western influences in areas like dress and locations, and typically cost around $6,300.
This document profiles several internet opinion leaders from different Asian countries who have gained popularity through social media. It discusses Pribadi Prananta from Indonesia, who shares stories and videos on Twitter about his daily life and interests. It also profiles Ramod Malaka from Sri Lanka, a dancer and choreographer who uses his website and social media to promote his dance studio and share dance-related content. The document also discusses Miss Malini from India, a popular blogger who covers Bollywood gossip, fashion, and lifestyle topics. It provides an overview of Kenny Sia, a popular Malaysian blogger known for his humorous style. Finally, it introduces Hyori Lee, a famous South Korean singer who actively shares her views on social issues through
The latest Consumer, Cultural Insights from across Asia Pacific, compiled by Ogilvy & Mather. This Bi Monthly online magazine captures the cultural shifts that are driving and shaping people across Asia, from Korea to India, Indonesia to China, Malaysia, Singapore and Hong Kong. It delves into social, political, cultural phenomena that are shaping people's opinions.
Edited by Kunal Sinha, with contributions from across the region.
Ogilvy & Mather's Cultural Insights Trends Report - March 2011.
A brilliantly insightful report on what's hot, new and exciting across Asia. Explore Asia‘s dynamic culture-scape.
The website analyses discuss the home pages of Linkin Park, Coldplay, and Nirvana websites. Key points discussed include:
- Linkin Park's website features the latest album artwork prominently, uses a black and white color scheme, simple fonts, and sections for news, media, merchandise store, and more to engage fans.
- Coldplay's website uses a timeline format that can be filtered by category but was initially confusing to navigate.
- Nirvana's website also prominently features their latest album, uses the album's distinctive color scheme and imagery, lists band biographies and achievements, and has sections for music, videos, and an online store.
This document profiles several small business owners who operate convenience stores across Asia. It discusses the daily operations and challenges of running convenience stores in cities like Beijing, Kuala Lumpur, Jakarta, Dhaka, Bangkok, Manila, and Tokyo. The owners cater to local customers by stocking popular snacks and drinks. They strive to offer competitive prices and personalized service to withstand competition from larger chains.
This document provides an overview of wedding trends and customs in several Asian countries based on interviews with local wedding planners. In Pakistan, weddings typically last 4 days and involve elaborate outfits, food spreads, and jewelry exchanges between families. In Singapore, modern weddings incorporate both Western and Chinese traditions, and wedding costs range from $50,000-80,000. In Malaysia, wedding planner Ratna Rashidi notes that weddings incorporate both traditional Malay customs and increasing Western influences in areas like dress and locations, and typically cost around $6,300.
This document profiles several internet opinion leaders from different Asian countries who have gained popularity through social media. It discusses Pribadi Prananta from Indonesia, who shares stories and videos on Twitter about his daily life and interests. It also profiles Ramod Malaka from Sri Lanka, a dancer and choreographer who uses his website and social media to promote his dance studio and share dance-related content. The document also discusses Miss Malini from India, a popular blogger who covers Bollywood gossip, fashion, and lifestyle topics. It provides an overview of Kenny Sia, a popular Malaysian blogger known for his humorous style. Finally, it introduces Hyori Lee, a famous South Korean singer who actively shares her views on social issues through