Team Denmark's strategy for the e-types capstone project emphasizes the presentation of an edgy design to reinforce e-types' identity as a creative management firm that challenges conventional design norms. The recommendation includes saying 'no' to transactional projects and focusing on building a narrative that aligns with like-minded organizations, supporting long-term growth. E-types aims to empower employees and remain relevant by fostering innovative design thinking while carefully managing its reputation.

1. Team Denmark Bid and Strategy
Implementation for E-types
Capstone Project: Strategic Management Cophenhagen Business School
STRATEGY IMPLEMENTATION FOR E-TYPES
Nanda kumar

2. NK | 2020
Team Denmark
Project
THE OPTIONS
Present only the Edgy design
Present only the classical design to the client
Present both to the client.

3. E-Types should present Edgy design to
Team Denmark
WHY?
E-type is a design and Creative management firm, with the desire to
associate itself with the work it does with its customers.
The founders and employees aspire to create identity for their clients that
people can connect and feel at home. Finally, E-types are not in the business
of fast make over of brand identity as Team Denmark expects.
Due to this reason and the analysis based on Mintzberg's 5Ps and Cultural
Web by Johnson R Whittington, E-types should present their Edgy Design.
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The Decision First

4. BENEFITS
EMPLOYEE MORALE, AS NO NEED TO CONFORM
TO THE NORM.
TEMP DRAWBACKS
The Impact from the decision
RETAIN E-TYPES DIFFERENTIATION AS AN IDENTITY
MANAGEMENT FIRM TO COMPETITION.
RETAIN REPUTATION AS A DESIGN COMPANY
THAT CHALLENGES THE STATUS QUO.
LONGTERM GROWTH, LEVERAGE "THE STORY OF
REVOLUTIONARY" TO BUILD A BASE OF CUSTOMER IN
NEW MARKETS
SHORT TERM VISIBILITY GAINED FROM A
PROJECT LIKE TEAM DENMARK
SHORT TERM REVENUE FROM A PROJECT LIKE
TEAM DENMARK
APPEALING TO CLIENT BASE SIMILAR TO TEAM
DENMARK
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5. THE ESSENCE OF
STRATEGY IS CHOOSING
WHAT NOT TO DO
- MICHAEL E. PORTER
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6. footer
E-TYPE
STORY
RITUALS &
ROUTINES
SYMBOL
ORG
STRUCTURE
What Story
E-types
tells
people
about their
org?
What do
customers
expect?
&
What do
employees
expect from
E-types?
What Image
does E-types
and its
employees
want E-type to
be associated
with?
Flat or
Hierarchical?
Questions we asked to derive a Strategy for E-types based
on culture
CONTROL
SYSTEMS
What
process and
procedures
at E-types
have the
strongest
and weakest
controls?
What does
people
believe and
Champion
&
the founder's
influence
and vision.
POWER
STRUCTURES
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7. E-types' Prespective as a strategy
E-TYPES SHOULD RETAIN AND CONTINUE THE UNIQUE METHOD OF DOING
BUSINESS WITH ITS CLIENTS.
As an Identity Management
Company E-types should
continue to share a
prespective within and
outside the org as a full
range Identity company
To remain edgy and
relevant in the
marketplace, continue to
challenge customers on the
traditional & classical
design thinking approaches
and empower employees
to rethink status quo.
Continue to associate E-
types work/culture/brand to
customers who want to
rethink their brand, but are
unable to associate
themselves to the value they
create.
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8. The Recommendation
SHORT TERM
Say 'NO' to transactional work, that requires E-Types to be in a
position to balance reputation and growth.
MEDIUM TERM
Build/enhance the STORY on why E-types does what it does
to achieve a market fit with organisations that think alike
LONG TERM
Expand/Recruit to other markets for growth. Enabling E-types
to retain high quality work and higher margins.
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9. Any questions on the recommendation or on the approach please
reach out to me on nandakumarod at icloud.com
QUESTIONS?
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