A story creates emotion and a sense of direction. The cohesion of the single images will multiplied through a story structure, and emotions will be increased: that's what a fashion brand wants.
Story always wins in fashion photographyRobert Wilde
Have your audience travel to great locations through great story and then they are more likely to become your customer. First we are an audience and look. Then we may take action and buy.
Beard the Lion in His Den - Courage in Fashion PhotographyRobert Wilde
There is the temptation to be more safe than sorry. And in order to avoid a fail to do what's proven. The downside of this: everybody does this, and you avoid the total fail, but you will also not win. Only those win who have a strong concept and go through with it. Then they stand out naturally, and get the admiration for their idea and courage.
Igniting the Fantasy of the Fashion Audience with Fashion PhotographyRobert Wilde
Storytelling is to create a complex and emotional interaction between the single parts that are part of the story. Fashion Photography is going this way because it's the only way it will get seen in a personalized world.
Building a Story in Fashion PhotographyRobert Wilde
A story in fashion photography is different than a story in film. After all, those are still images. But the story happens in the single picture, and in the tension between the single picture. This can have a great effect, and if you do it well it doesn't matter if a customer sees episode 7 before episode 5.
Focusing the Mind of the Audience in Fashion PhotographyRobert Wilde
Every Story needs a focus, and the focus depends on what the fashion brand's world is. Story and world and the signature emotion that governs it are the key focal points of a contemporary fashion campaign.
Close up - Portraits in Fashion PhotographyRobert Wilde
Fashion is about clothing - but you can only get the enlightened, contemporary upscale customer to look at them if you present him with a good story. And the close-up of the face, the facial expression : what would a movie be without it? What would a contemporary fashion shoot be without it?
Fashion Photography : Weird is good if it's good weird!Robert Wilde
We like to see people who don't take everything so seriously. Great storytelling is never about normal people. A great character sticks out naturally without cranking up the volume. A fashion brand that wants to stand out has two options: to be noisy like all the others and disappear in the noise. Or have a naturally good story and stick out by being different. And weird - good weird - is one of them. You can also be heroic, idealistic, an explorer of distant landscapes of worlds, daring... just don't be normal, just don't be like the rest of them.
Normal is Boring: Fashion Photography creates Exciting CharactersRobert Wilde
You don't want one model look like the other: contemporary fashion photography must create characters just like a film has to if it wants to be seen. After the end of simple commercial images, storytelling is the must in fashion advertising - and it must not look like advertising. It has to be real content.
Story always wins in fashion photographyRobert Wilde
Have your audience travel to great locations through great story and then they are more likely to become your customer. First we are an audience and look. Then we may take action and buy.
Beard the Lion in His Den - Courage in Fashion PhotographyRobert Wilde
There is the temptation to be more safe than sorry. And in order to avoid a fail to do what's proven. The downside of this: everybody does this, and you avoid the total fail, but you will also not win. Only those win who have a strong concept and go through with it. Then they stand out naturally, and get the admiration for their idea and courage.
Igniting the Fantasy of the Fashion Audience with Fashion PhotographyRobert Wilde
Storytelling is to create a complex and emotional interaction between the single parts that are part of the story. Fashion Photography is going this way because it's the only way it will get seen in a personalized world.
Building a Story in Fashion PhotographyRobert Wilde
A story in fashion photography is different than a story in film. After all, those are still images. But the story happens in the single picture, and in the tension between the single picture. This can have a great effect, and if you do it well it doesn't matter if a customer sees episode 7 before episode 5.
Focusing the Mind of the Audience in Fashion PhotographyRobert Wilde
Every Story needs a focus, and the focus depends on what the fashion brand's world is. Story and world and the signature emotion that governs it are the key focal points of a contemporary fashion campaign.
Close up - Portraits in Fashion PhotographyRobert Wilde
Fashion is about clothing - but you can only get the enlightened, contemporary upscale customer to look at them if you present him with a good story. And the close-up of the face, the facial expression : what would a movie be without it? What would a contemporary fashion shoot be without it?
Fashion Photography : Weird is good if it's good weird!Robert Wilde
We like to see people who don't take everything so seriously. Great storytelling is never about normal people. A great character sticks out naturally without cranking up the volume. A fashion brand that wants to stand out has two options: to be noisy like all the others and disappear in the noise. Or have a naturally good story and stick out by being different. And weird - good weird - is one of them. You can also be heroic, idealistic, an explorer of distant landscapes of worlds, daring... just don't be normal, just don't be like the rest of them.
Normal is Boring: Fashion Photography creates Exciting CharactersRobert Wilde
You don't want one model look like the other: contemporary fashion photography must create characters just like a film has to if it wants to be seen. After the end of simple commercial images, storytelling is the must in fashion advertising - and it must not look like advertising. It has to be real content.
Fashion Photography, Miracles, Wonders, and the UniverseRobert Wilde
Fashion Photography can transport you to a wide range of places. With so many Sci-Fi and Fantasy fans, it would only be natural for fashion brands to show their designs in such a story. Why don't they do it? I'm working on it to inspire them to do it. Every fashion brand tries to stand out. Too bad that most of them try to do it the same way, which means they blend in perfectly. There are natural ways to stand out: by telling the right story in a great way.
Great moods of Fashion Photography: gentlenessRobert Wilde
It's been a staple of fashion photography: hard people staring you down from the ads. If you are not a masochist you will probably respond to other images better. Gentle people, atmospheric moods can tell stories very well and reach audiences that are quieter but who do not want to be forgotten by fashion labels. Why do so many fashion brands think their customers are 21, noisy, and silly? Can't they imagine intelligent, thoughtful, and educated people would like to see their own likes more? Of course! Do it, if you want to start a conversation with upscale audiences. Client shoot.
Poetry and Philosophy in Fashion PhotographyRobert Wilde
Thoughtful and quieter people also love great fashion. They often have the best taste. So it is only natural for a fashion brand to cater also to those people. For them, an image that is poetic, beautiful, and invites to stay and think is the best - if you want to reach that large audience you'd better adapt, because those people won't like loud images. Fashion photograph created in Los Angeles, California
Mood in Fashion Photography - Silence and ReflectionRobert Wilde
Storytelling can happen in silence. Scenes can develop by a body that doesn't move. Those silent images may just the right thing for your fashion brand which caters to introverts.
Dance, Pantomime, and Fashion Photography - Engaging the AudienceRobert Wilde
Dance and pantomime take the place that dialog has in films: contemporary fashion photography does not put stiff models into poses but tells a story, and the motion of the body is a big part of that. Fashion photograph for client by Robert Wilde
Body Action in Fashion Photography - Engage Thy AudienceRobert Wilde
Action always attracts attention and pulls an audience into the story. This is why contemporary fashion photography uses big movements to tell a story better. The old way of rather stiff and disengaging poses prevents storytelling. Fashion Photograph as part of the story "Different Worlds" by Robert Wilde
Cool Colors and the mood of independence in Fashion PhotographyRobert Wilde
Cool colors tone you down. Cool colors relax, and create distance. Sometimes that's desired in a crowded world, the coolness to reserve your private space. This is why so many fashion photographs use cool tones. Fashion photography by Robert Wilde, client shoot.
Colors influence our moods and the moods of our pictures. Hot colors make us feel active, engaging. Fashion photography with hot pink, client shoot by Robert Wilde.
The Dark Side - Realism, horror, and crime in Fashion PhotographyRobert Wilde
Fashion photography used to be just about the cool look. Today the demands are higher. Fashion photography must tell a story. The fashion photographer becomes a still director. From the fashion editorial "At Winter's Edge" by Robert Wilde
Composites are stirring up the fantasy of the fashion customer. Fashion photography can be so much more than just a picture of the dress. Fashion photograph by Robert Wilde
A mystery, an image that doesn't show everything at first look, is a big asset in fashion photography. It gives the fashion line the impression that it is much bigger and deeper that you can see right away, giving the promise that there is much to discover. Fashion Photograph by Robert Wilde
Landscape as Creation of the World in Fashion PhotographyRobert Wilde
Space and the experience of the world creates a great experience and a great background for presenting fashion. Fashion photograph by Robert Wilde for the high fashion designer Mariam Anna Barska.
The movement of the fashion model and the movement of the clothing are an important attractor in fashion photography. Fashion campaign for high fashion designer Sergio Duque.
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Fashion Photography, Miracles, Wonders, and the UniverseRobert Wilde
Fashion Photography can transport you to a wide range of places. With so many Sci-Fi and Fantasy fans, it would only be natural for fashion brands to show their designs in such a story. Why don't they do it? I'm working on it to inspire them to do it. Every fashion brand tries to stand out. Too bad that most of them try to do it the same way, which means they blend in perfectly. There are natural ways to stand out: by telling the right story in a great way.
Great moods of Fashion Photography: gentlenessRobert Wilde
It's been a staple of fashion photography: hard people staring you down from the ads. If you are not a masochist you will probably respond to other images better. Gentle people, atmospheric moods can tell stories very well and reach audiences that are quieter but who do not want to be forgotten by fashion labels. Why do so many fashion brands think their customers are 21, noisy, and silly? Can't they imagine intelligent, thoughtful, and educated people would like to see their own likes more? Of course! Do it, if you want to start a conversation with upscale audiences. Client shoot.
Poetry and Philosophy in Fashion PhotographyRobert Wilde
Thoughtful and quieter people also love great fashion. They often have the best taste. So it is only natural for a fashion brand to cater also to those people. For them, an image that is poetic, beautiful, and invites to stay and think is the best - if you want to reach that large audience you'd better adapt, because those people won't like loud images. Fashion photograph created in Los Angeles, California
Mood in Fashion Photography - Silence and ReflectionRobert Wilde
Storytelling can happen in silence. Scenes can develop by a body that doesn't move. Those silent images may just the right thing for your fashion brand which caters to introverts.
Dance, Pantomime, and Fashion Photography - Engaging the AudienceRobert Wilde
Dance and pantomime take the place that dialog has in films: contemporary fashion photography does not put stiff models into poses but tells a story, and the motion of the body is a big part of that. Fashion photograph for client by Robert Wilde
Body Action in Fashion Photography - Engage Thy AudienceRobert Wilde
Action always attracts attention and pulls an audience into the story. This is why contemporary fashion photography uses big movements to tell a story better. The old way of rather stiff and disengaging poses prevents storytelling. Fashion Photograph as part of the story "Different Worlds" by Robert Wilde
Cool Colors and the mood of independence in Fashion PhotographyRobert Wilde
Cool colors tone you down. Cool colors relax, and create distance. Sometimes that's desired in a crowded world, the coolness to reserve your private space. This is why so many fashion photographs use cool tones. Fashion photography by Robert Wilde, client shoot.
Colors influence our moods and the moods of our pictures. Hot colors make us feel active, engaging. Fashion photography with hot pink, client shoot by Robert Wilde.
The Dark Side - Realism, horror, and crime in Fashion PhotographyRobert Wilde
Fashion photography used to be just about the cool look. Today the demands are higher. Fashion photography must tell a story. The fashion photographer becomes a still director. From the fashion editorial "At Winter's Edge" by Robert Wilde
Composites are stirring up the fantasy of the fashion customer. Fashion photography can be so much more than just a picture of the dress. Fashion photograph by Robert Wilde
A mystery, an image that doesn't show everything at first look, is a big asset in fashion photography. It gives the fashion line the impression that it is much bigger and deeper that you can see right away, giving the promise that there is much to discover. Fashion Photograph by Robert Wilde
Landscape as Creation of the World in Fashion PhotographyRobert Wilde
Space and the experience of the world creates a great experience and a great background for presenting fashion. Fashion photograph by Robert Wilde for the high fashion designer Mariam Anna Barska.
The movement of the fashion model and the movement of the clothing are an important attractor in fashion photography. Fashion campaign for high fashion designer Sergio Duque.
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A Brief Introduction About Hanying Chen_Hanying Chen
Vancouver-based artist Hanying Chen boasts extensive skills in writing, directing, producing, and singing, reflecting her diverse talents in the performing arts. As she looks ahead, Hanying is driven to craft a fulfilling career path that harmonizes with her deep passion for artistic expression. In the coming years, she envisions cultivating a balanced life, blending her professional aspirations with her desire to foster meaningful connections in her vibrant urban community.
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