We like to see people who don't take everything so seriously. Great storytelling is never about normal people. A great character sticks out naturally without cranking up the volume. A fashion brand that wants to stand out has two options: to be noisy like all the others and disappear in the noise. Or have a naturally good story and stick out by being different. And weird - good weird - is one of them. You can also be heroic, idealistic, an explorer of distant landscapes of worlds, daring... just don't be normal, just don't be like the rest of them.