The document discusses how social media has changed marketing from one-way broadcasting of messages to aggregating content. It suggests asking supporters to post photos or videos about why they support an organization to make personal connections and allow people to tell their own stories. It also recommends using Flickr as an evaluation tool and to aid the grant-making process, and uploading 90 second video clips. The key ideas are how social media enables two-way engagement through user-generated content and personal storytelling.

1. Steve
Bridge r

2. te ll ing
social
social
yo u r
e ve n ts cam pa ign ing
impac t
reporting
st o r y
citizen
free agen t
news ac t iv ism
fu ndra is ers jour nali sm
m a k ing
people

3. !
www.flickr.com/photos/camera_r wanda/

5. telling
your
story
s o c ia l
im p ac t

6. The social web has changed marketers
from broadcasters pushing out messages
and materials to aggregators who bring
together content
content strategy + participation strategy

7. cam pa ign ing
ac t iv ism
OLD WAY: join us because we kick ass
NEW WAY: join us because we want you to kick ass
Tip: Ask supporters to post photos or videos on why they support you

8. not all will want to contribute
not all need to contribute
many will just be glad to be invited

10. magic ingredient -> to make connections

11. telling their own stories

14. news citizen
m a k ing jour nali sm

15. Tip: Use Flickr as an evaluation tool & to aid grant-making process

18. free agen t
fu ndra is ers

19. upload 90 second video clips, too

20. Steve Bridger
www.stevebridger.com
mexicanwave@gmail.com
h8p://flickr.com/good