Presentation by Stephen Wright at South West Stakeholders meeting held on 9th November 2010.

1. LET’S HEAR IT FOR THE
SOUTH WEST
Rural is lovely…or is it always so?

2. Rural & Urban ClassificationRural & Urban Classification

3. Rural deprivation in the South
West
Rural areas are substantially
more deprived based on the
location of deprived people
than based on the location
of deprived areas

4. Across the South West, only 11
of the 300 most deprived
areas - based on the Index of
Multiple Deprivation 2007
(those in the most deprived
20% of all areas across
England) - are classified as
rural.

5. However, 90,300 people of
working age in rural areas
are receiving some form of
DWP benefit – one-quarter
of all such claimants across
the South West.

6. What is the ‘rural share of
deprivation’?
0%
5%
10%
15%
20%
25%
30%
Index of Multiple Deprivation at
Super Output Area level
DWP Working Age Client Group
PercentageofdeprivationintheSouth
West,thatisinruralareas
Of the 363,000 DWP claimants
of working-age in the South West,
90,000 (25%) live in rural areas
Of the 300 most deprived
areasin the South West,
11 (4%) are rural

7. Predominant Age GroupsPredominant Age Groups

8. Cars Over 5 Years OldCars Over 5 Years Old

9. Household IncomeHousehold Income

10. Data and Report Links
Full Report, images & data
• http://ruralcommunities.gov.uk/sotc2010/
Supplementary Regional & Local Data
• http://ruralcommunities.gov.uk/files/sotc/regional
OCSI datasets available via your local rural
Community council