An adjustment device is disclosed for tensioning straps in a strapping machine. The device includes transmission pulleys that launch and recover strap ribbons actuated by a motor. A yielding system moves against a spring according to the tension on the strap. The device also includes a star-shaped wheel whose rotation is proportional to the movement of the yielding system against the spring. The wheel contains marks that are detected by a sensor during rotation to issue a counting signal. The number of marks counted indicates the strap tension. The motor stops recovering the strap when the counting signal reaches a preset threshold.