Flexible apartment rentals with a hotel experience.

1. stayulo.com / @stayulo / alfred@stayulo.com
Flexible apartment rentals with a hotel experience.
Seed Deck

2. Hotels
Small Rooms
City Centre Locations Only
Soulless
No Kitchen
No Innovation
Uncomfortable for Long-Term
Travellers and short to medium-term stay seekers
are forced to choose between two flawed options.
Airbnb
Individual Hosts
Unreliable
No Service
Hit or Miss
Safety Concerns
Shady
The Problem

3. stayulo.com
We’re building the next generation of hospitality
@stayulo
Large Branded
Hotel Chains
2nd Gen
Home Sharing,
Individual Hosts
3rd Gen
Individualized
Hotels
1st Gen
Flexible apartment
rentals with a
hotel experience
Next-Gen

4. Stay Ulo
at Atholl Gate

6. 0
60000
120000
180000
240000
December - 7 Units January - 7 Units February - 7 Units
Stay Ulo at Atholl Gate - Cost vs. Revenue
Launched Pilot Site in December 2020, 13 Apartments in 4 Phases
106 Wierda Road East, Sandton City

7. We stayed occupied
93% property wide occupancy since launch
70% direct revenue
R988
per night*
R1123
per night*
R1263
per night*
Two Bedroom Deluxe Suite
One Bedroom Suite Two Bedroom Superior Suite
*Average Nightly Rates

8. Don’t take our word for it
This was amazing. The place was stylish and
modern. We really appreciated the swift responses
and daily housekeeping. The apartment is also
conveniently located in Sandton. I would highly
recommend this stay.
Christy
One of my best stays in Joburg. Very cozy and a
great location. Stay Ulo responds quickly and is
super helpful. Would definitely recommend!
Hugo
Exceeded expectations and everything was just so
easy. Isn’t that exactly what you want from
accommodation? Thank you!
Jason
We are so grateful for the wonderful hospitality
shown at Stay Ulo. From personal touches to great
communication. Our answers were always given
promptly and everything was so clean and well
organized.
Lauren
stayulo.com

9. Making Rentals Frictionless
@stayulo
Using software and humans to remove the
friction from short-term rentals.
Flexible, no deposit rentals with a hotel experience.
On site staff to bring you towels at 3am.
Messaging instead of calling for streamlined
service.
No lockboxes or confusing check-in instructions.
Daily housekeeping and all inclusive pricing.
Professionalized service and experience.
stayulo.com

10. Leaders in Safety
R50 Million Liability Coverage
underwritten by Bryte Insurance.
Every individual unit insured.
All clients vetted with on-site security.
Correctly zoned properties can get
SA tourism graded.
Noise decibel monitoring device in every unit.
stayulo.com
@stayulo

11. Business Model
Stay Ulo at Atholl Gate - February Snapshot
7 Units
Total Revenue: R221,179
Rentals: R83,000
Utilities/Services: R19,000
Supplies: R3,500
Payroll: R28,000
Total Costs: R133,500
______________________________________
Site Contribution Margin: R87,679
Gross Margin: 40%
February Occupancy Rate - 93%
196 Total Available Nights
182.28 Total Occupied Nights
Average Nightly Rate: R1213
This is only our 3rd month with zero marketing
expenditure during a pandemic. As we build up our
brand and international travel resumes we’ll
achieve higher and higher rates.
We sign multi-unit leases for unfurnished properties and add
value through unbeatable service, modern design and comfort.

14. UP
DN
DN
UP
DN
UP
1 1
2 2
3
3
4 4
5
5
6 6
7
7
8 8
9
9
10 10
A
A
B
B
C
C
D
D
E
E
F
F
G
G
H
H
J
J
Existing Fire
escape
Staircase
b
b
lift
lift
LOBBY
sub db board
fiber riser
W05
W06
W06
W05
W05
W06
W06
W05
W05
W06
W05
W05
W06 W06 W05 W05 W06 W06 W05
W06
W05 W06 W06 W05 W05 W06 W06
W05
W06
W05
W06
W06
W05
W05
W06
W06
W05
W05
W06
D03
D03-F
D03
D03
D03
D03-F
D03
D03-F
D03 D03-F D03 D03
D03-F
D03-F
D03 D03-F
D03 D03
D03-F
D03-F
D03
D03-F
D03
D03-F
D03
D03
D04
D04
D04
D04
D04
D04a
D04a
D000
D04 D04 D04
D04
D04
D04 D04
D04
D04
D04
D04a
D04
D04
D04
D06
D06
D06
D06
D06 D06
D06
D06 D06
D06
D06
D06
D06
D06
D04
D04a
W05
D07a
D07
TYPE A/4.1
TYPE C/1.1
TYPE A/3.1
TYPE A/2.1
TYPE A/1.1 TYPE A/1.2 TYPE A/1.3 TYPE A/5
TYPE A/2.3
TYPE A/1.1 TYPE A/1.2 TYPE A/1.3 TYPE A/1.4
TYPE C/1.2
TYPE A/3.2
TYPE A/2.2
TYPE A/1.1
TYPE A/1.2
TYPE B/1
TYPE A/1.1
TYPE A/1.2
TYPE A/1.3
TYPE A/1.4
TYPE A/4.2
D05
D05
D05
D05
D04
D05
D05
D05
D05
D04
D05
D04
D05 D05 D05 D05
D04
D04
D05 D05
D04
D04a
D04
TYPE A/1.3
TYPE A/1.4
D05
D04
D04
D05
D07a
cleaner's
store
D07a
D05
W06
W05
SL03 SL01
SL03
SL03
SL03
SL03
SL01 SL03
SL03 SL01
SL03
W05
TS12
TS12
TS12
TS12
UNIT 308
UNIT 307
UNIT 306
UNIT 305
UNIT 304 UNIT 303 UNIT 302 UNIT 301
46m²
45m²
(eastern)
59m²
58m²
58m²
47m²
48m²
45m²
Drywall to be
structural, to specialist
detail.
FT02
BALCONY
25m²
Existing screed in
passages to be
removed
FE staircase
opening to be
bricked up,
with new fire
door, refer to
door schedule
UNIT 312
UNIT 311
UNIT 310
UNIT 309
UNIT 321
UNIT 320
UNIT 319
UNIT 318
UNIT 317
UNIT 316
UNIT 313
UNIT 315
UNIT 314
58m² 58m² 58m² 58m²
-80m²
60m² -58m² -58m² 58m²
47m²
48m²
46m²
46m²
Passage tile to
continue to edge of
balcony. Screed to
be poured to have
flush tile level.
Drywall to be
structural, to specialist
detail.
FT02
BALCONY
30m²
FT02
BALCONY
30m²
Top of existing wall to be made
good with smooth plaster and
paint. Black nutec sill with drip
grove on top of wall- fixed and
connected as per supplier's detail.
Planter boxes in existing wall gaps
as per architects detail- refer to
dwg 421
Existing screed in
passages to be
removed
Existing screed in
passages to be
removed
FE staircase
opening to be
bricked up,
with new fire
door, refer to
door schedule
UNIT 326
UNIT 325 UNIT 324 UNIT 323 UNIT 322
59m²
58m²
58m²
58m²
47m²
Passage tile to
continue to edge of
balcony. Screed to
be poured to have
flush tile level.
Water tap
FT02
BALCONY
30m²
FT02
BALCONY
30m²
FT02
BALCONY
27m²
Top of existing wall to be made
good with smooth plaster and
paint. Black nutec sill with drip
grove on top of wall- fixed and
connected as per supplier's detail.
Planter boxes in existing wall gaps
as per architects detail- refer to
dwg 421
Existing screed in
passages to be
removed
Existing screed in
passages to be
removed
Passage tile to
continue to edge of
balcony. Screed to
be poured to have
flush tile level.
Passage tile to
continue to edge of
balcony. Screed to
be poured to have
flush tile level.
Passage tile to
continue to edge of
balcony. Screed to
be poured to have
flush tile level.
Water tap
FT01
PASSAGE
120m²
FT01
PASSAGE
130m²
refer to arch layout lobby detailing
dwg 428
Existing screed in
lobby to remain
76mm drywall
62mm plaswall
112mm plaswall
137mm plaswall
WALL LEGEND
162mm plaswall
125mm drywall
Remedial build up
Refer to detail 465
REMEDIAL WALL LEGEND
SANTEQ APPROVAL
DATE:
*NB: DAFFONCHIO ARCHITECTS AND ASSOCIATES ARE
NOT RESPONSIBLE FOR THE BUILD UP OF THE WALLING
SYSTEM AND ANY REMEDIAL WORK THEREOF, NOR DO
THEY HOLD ANY RESPONSIBILITY TO THE ACOUSTIC
PERFORMANCE.
02/07/2020
status
date
revision
drawn by
scale
dwg #
for construction
GENERAL NOTES
1. This drawing is protected under the
copyright Act 1956, and cannot be used or
reproduced in part or in whole without authors
consent.
2. Read only figured dimensions.
3. All construction work is to comply with the
latest S.A.B.S. standard codes of practice.
4. Contractors must verify all dimensions
andlevels on site before commencing work.
Any discrepancies must be reported to the
architect before work is put in hand.
5. All levels shown are finished levels unless
otherwise stated.
6. All surface beds to be cast on well
compacted and well consolidated filling.
7. Depth of foundation trenches to be
minimum 550mm below reduced ground level.
8. All pipes and services to be minimum
450mm below reduced ground level.
DRAWING
NAME
PROJECT
NAME
3
As indicated
MMB
2020/09/08
A105b
24
Fredman
Dr
Third
Floor
Plan
GA
REV DATE DESCRIPTION
1 2020-08-14 Split floors 2 and 3 into own plans
2 2020-08-27 Increased drywallwall in A2 to
125mm
3 2020-09-08 Added dry wall in lift lobby next to
stair
Third Floor Plan GA
1:100
Phase 1
May 1st
9 Units
Phase 2
June 1st
9 Units
Phase 3
July 1st
8 Units

15. stayulo.com
Stay Ulo at The Lineal
@stayulo
Entire Third Floor (26 Units)
24 Fredman Drive, Sandton City
We’re the exclusive short stay provider for the
building.
Sandton is a premier corporate destination.
Teaming up with Forge Homes (Long Lease Provider)
and sharing leads and contacts.
We’re locking in at depressed rental rates due to
COVID-19.

16. Stay Ulo at The Lineal Budget
Studio Furniture Cost: R75,000
One Bedroom Furniture Cost: R75,000
Two Bedroom Furniture Cost: R110,000
_________________________________________
Total Project Furniture Cost: R1,985,000
Design Related Costs: R87,500
Set Up Related Costs: R40,000
Marketing Spend: R150,000
________________________________________
Total Related Costs: R277,500
First Month and First Deposit: R522,000
_____________________________________
Total Deposit Cost: R522,000
Estimated Total Project Cost:
R2,784,500
stayulo.com

17. Projections - Site Economics
Stay Ulo at The Lineal
26 Units
Projected Revenue: R780,000
Rentals: R261,000
Utilities/Services: R26,000
Wifi: R20,000
Supplies: R10,000
Payroll: R50,000
Operational Costs: R25,000
Total Costs: R392,000
_____________________________________________
Projected Site Contribution Margin: R351,220
Projected Gross Margin: 50%
Target Launch Occupancy Rate - 80%
780 Total Available Nights
624 Target Occupied Nights
Target Average Nightly Rate: R1250
We’ll build solid site economics and create a rinse
and repeatable model for future buildings.

18. Market Outlook
@stayulo
Tapping into the hospitality and rental market.
Hotel room revenue is projected to hit R50.6 billion by
2023*
Only 40% of millennials are interested in home
ownership, flexibility is #1 concern**
COVID-19 has created demand for flexible and
sanitized apartments for sub 3 month rental.
Both markets have been affected by COVID-19.
Positioning us for strong recovery in 2022.
*(2019, PWC Hospitality Outlook)
**(2020, Momentum Corporate)

19. Founder & CEO
26 year old entrepreneur
Former online poker professional
Relocated from Toronto, Canada
Working on Stay Ulo for the past 2 years
Passionate about property, design and technology
Alfred Anucha

20. Seed Round
We’re raising a R5,000,000 seed round through
convertible notes, with a 10% discount and R40M cap.
The majority of the funds will be used to complete Stay
Ulo at The Lineal.
We’ll use the rest of the funds to bolster our
operations, ramp up our team and build on our
technology stack.
We’re seeing a unit contribution of R26,417 at the
moment. We’ll have 40 units post launch.
At a company wide unit contribution of R26,000 we’ll
reach a R12.6M annual run rate, positioning us for our
Series A raise in the first few months after launch.
46%
54%

21. Let’s change
the way we stay
Join us alfred@stayulo.com