In a world rapidly becoming more and more digitalized, corporations have found themselves forced to follow the trend and to be up to date with all changes in communication and internet technology. Mobile applications, m-payment, social media marketing, blogs amongst others have become “must-haves” for the world’s companies be it in their marketing strategies, customer services, recruitment plans and work tactics, as well as other activities. Lebanese corporations are slowly but surely appreciating and embracing these technological changes, and our DGTL#U – Beirut event will ease the way and show them the path to follow a successful and visible online and digital presence. In order to have an accurate view on how involved Lebanese corporations are in digital strategies, we have conducted a survey on a sample of 48 PR agencies which includes the top 10 agencies in Lebanon (based on biggest account holders). Our survey aims to shed light on the activities of these agencies and transmit an accurate image on how corporations are faring in the midst of the digitalized world. It’s the first of numerous studies about digital marketing in Lebanon and the Arab world. Industry and other country specific reports are also planned. The results of this first Corporate Digital Marketing Survey seek to demonstrate how far Lebanese corporations have come in this respect, their commitment and attitude towards these new plans, how strategies translate into sales and branding awareness, and what is keeping them from going further and expanding their online presence.

1. ""

48
0% 4%
22%
04%
22%
55 20122012



    



    
     


    
    

    


  DGTL#U – Beirut 
     



     



    



   
     








1

13%
61%
2
60%
50%
40%
30%
20%
10%
00%

2.  
 ­
€
‚ƒ
000 „
€
‚ƒ
3

52%
09%
13%

3. 
    


     
  60.9   
  26    

   1   
      
     
  52.2  
    
    

26.1

4.3

    
2
     1 


2

      


     




60.9



3
     






    
4

4. 
73.9%
8.7%

5.   
6

20122012 56
43.5%
26.1%
13%
0% 4.3%
 
  
  ­€‚
ƒ
„ƒ ……† ‡ˆ‰Š
‹

6. ŒŽ ‘€
(... Œ
ƒ) ƒ
’“ „” ƒ’ •‡† –’
…Š— —

7. ƒ’ ˜ˆ

8. … ™ š› ƒœ 
™
žŠ ƒ€ Ÿ˜¡
œ ‡˜ •’ ™Š
5

65.20%
39.10%
39.10%
13.00%
13.00%

9.    
 
­

10. €‚
1 2
4 5
3
 ­€‚

11. ƒ„…
†
‡ˆ
‰…
Š‡‹
Œˆ 
…Ž

12. 
     
    
 73.9    
43.5     
  4     

   

5


    
6
    4 

    5 
    

    6 


     
    
     
    



96






    
     
    
    


   7 



13. 7
126 116 103 102
94 91 68 29
20122012 58

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8
21.7% 8.7% 13%
26.1% 30.4%
52.2%
9
21.21%
15.15%
15.15%
03.03%
12.12%
33.30%
03.03%
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59 20122012

    
     
   52.2 
30.4
26.1


     8 

      
     


     
     
    

     
     
    

9

      
    



    10 
    

    
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31. 

      
60 
20

17



      
   100   
    
     
2013

    
     




    
    

    
      

     

     
9

32.   
„…

33. Œ Ž‘
Ž‘ ­€
•–— ˜
20122012 62
    18 


     
    


B2C
­€ ‚
ƒ
‚
B2B
­€ ‚
ƒ
‚
„…
†
‡
‡‚ 
„…
†
‡
ˆ‚ ‚ ‰Š‹
‡‚ 
‚ ‰Š‹
ˆ‚
„…

34. Œ Ž‘

35. 
Ž‘ ­€

36. 
’

‡‚
’

‡‚
…“
“
”“
…“
“
”“
•–— ˜

37. †

38. †
17
0%
0%
0
20%
20 - 40%
40 - 60%
60%
22.70%
59.10%
18.20%
18


39. 19
78.30%
52.20%
52.20%
00.00%
34.80%
13.00%
04.30%
00.00%
34.80%
13.00%
00.00%
13.00%
04.30%
00.00%
• –—‹ ˜™ š ›  œ‰˜‹ ˜™ †
63 20122012

40. /

41.  


  ­
€‚ƒ
„…†‡
„­

42. ˆ

43. †
‰­

44. …Š‹ 
Œ
 Ž
­‚ ‘’
 “”

45. Š

Œ
­
    19 

    
78.3
     
      
      
   

 



      
     

20



    






    
    

    
    


20
04.5 %
77.3 %
13.6 %
04.5 %
04.5 %
09.1 %

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