The document announces an annual cultural festival and sports meet called Tempest'09 held by M.E.R.I./D.M.E.T. It provides information on getting more details about the cultural events and seminars being held in collaboration with other organizations on topics like going green. It directs people to the official Tempest website designed by junior students containing more information and also provides an email address to send suggestions.
This document discusses the growing use and importance of social media in B2B marketing. It provides statistics that show many B2B decision makers participate in social media channels like blogs, wikis, and social networks. It also shows that the content accessed through these channels influences over half of their business purchase decisions. Additionally, the document outlines how B2B marketers have been shifting more of their budgets to digital tactics like company websites, search marketing, and webinars. This reflects the growing role of social media and digital strategies in B2B marketing.
Approaching the Social Media Opportunity, One PerspectiveMarketingBootcamp
This document discusses best practices for social media marketing. It recommends prioritizing real-time, shareable content to feed the appetite for online content while avoiding ethical issues. It also stresses the importance of providing excellent customer service through social media as a form of marketing. Customer loyalty programs that provide valuable rewards can generate positive word of mouth. Disclosure of commercial relationships and respecting the rules and honesty of social media platforms are some ethical best practices outlined.
The launch event will take place on Saturday, June 15th at 10am at our headquarters building. All employees are invited to attend to see the demonstration of our new product and learn about its key features. Light refreshments will be provided during the event.
The document outlines the agenda for the Startup Marketing Bootcamp conference. It will include sessions on the next trends in marketing, design principles, social media strategy, creative content, testing marketing channels, crowdsourcing marketing activities, and lessons from founder CEOs. There will also be introductions, lunch, and breaks throughout the day-long event.
This document discusses in-home product testing as a method for measuring consumer acceptance in the health and beauty care market. It outlines several potential applications of product testing, including testing new products, variations of products, and comparing products to competitors. The document also discusses test methods, what can be tested, blind vs identified testing, and how to structure surveys used in product testing. Product testing provides valuable insights into consumer preferences and how changes to products may impact acceptance.
David Cancel gave a presentation on data-driven marketing for startups. He emphasized that online marketing is shifting from an outbound model focused on visitors and pageviews to an inbound model focused on leads and conversions, and ultimately a lifecycle model centered around customers. He outlined three steps for startups to take a data-driven approach: 1) create an operating dashboard to monitor key metrics, 2) analyze conversion funnels to improve the customer journey, and 3) perform cohort analysis to understand churn and retention over time. The goal is to use quantitative and qualitative data to test assumptions and optimize the business for learning rather than vanity metrics.
The document announces an annual cultural festival and sports meet called Tempest'09 held by M.E.R.I./D.M.E.T. It provides information on getting more details about the cultural events and seminars being held in collaboration with other organizations on topics like going green. It directs people to the official Tempest website designed by junior students containing more information and also provides an email address to send suggestions.
This document discusses the growing use and importance of social media in B2B marketing. It provides statistics that show many B2B decision makers participate in social media channels like blogs, wikis, and social networks. It also shows that the content accessed through these channels influences over half of their business purchase decisions. Additionally, the document outlines how B2B marketers have been shifting more of their budgets to digital tactics like company websites, search marketing, and webinars. This reflects the growing role of social media and digital strategies in B2B marketing.
Approaching the Social Media Opportunity, One PerspectiveMarketingBootcamp
This document discusses best practices for social media marketing. It recommends prioritizing real-time, shareable content to feed the appetite for online content while avoiding ethical issues. It also stresses the importance of providing excellent customer service through social media as a form of marketing. Customer loyalty programs that provide valuable rewards can generate positive word of mouth. Disclosure of commercial relationships and respecting the rules and honesty of social media platforms are some ethical best practices outlined.
The launch event will take place on Saturday, June 15th at 10am at our headquarters building. All employees are invited to attend to see the demonstration of our new product and learn about its key features. Light refreshments will be provided during the event.
The document outlines the agenda for the Startup Marketing Bootcamp conference. It will include sessions on the next trends in marketing, design principles, social media strategy, creative content, testing marketing channels, crowdsourcing marketing activities, and lessons from founder CEOs. There will also be introductions, lunch, and breaks throughout the day-long event.
This document discusses in-home product testing as a method for measuring consumer acceptance in the health and beauty care market. It outlines several potential applications of product testing, including testing new products, variations of products, and comparing products to competitors. The document also discusses test methods, what can be tested, blind vs identified testing, and how to structure surveys used in product testing. Product testing provides valuable insights into consumer preferences and how changes to products may impact acceptance.
David Cancel gave a presentation on data-driven marketing for startups. He emphasized that online marketing is shifting from an outbound model focused on visitors and pageviews to an inbound model focused on leads and conversions, and ultimately a lifecycle model centered around customers. He outlined three steps for startups to take a data-driven approach: 1) create an operating dashboard to monitor key metrics, 2) analyze conversion funnels to improve the customer journey, and 3) perform cohort analysis to understand churn and retention over time. The goal is to use quantitative and qualitative data to test assumptions and optimize the business for learning rather than vanity metrics.