Oxfam's 2010 Unwrapped Christmas product placement campaign was successful, generating over £66,000 in equivalent press coverage. Suggestions to improve future campaigns include providing more detailed gift bundle descriptions and high-resolution photos, as well as securing celebrity endorsements. The organization's retail and online product placement also performed well, achieving over £33,000 in press coverage. Lessons learned include ensuring adequate product supplies to fulfill increased demand from coverage.
This document discusses a research project by American Brandstand that analyzed the brands mentioned in the lyrics of top songs from 2005. The key findings were that the most mentioned brands were luxury brands, and the artists who mentioned brands the most were hip hop artists. Some reasons proposed for this were the growing popularity and mainstream influence of hip hop culture in 2005, how hip hop artists encourage status consumption as part of their culture, and how hip hop lyrics reflect everyday life and consumption more than other genres. Some example lyrics citing luxury brands like Bentley, Louis Vuitton, and Cristal champagne were provided.
Oxfam's 2010 Unwrapped Christmas product placement campaign was successful, generating over £66,000 in equivalent press coverage. Suggestions to improve future campaigns include providing more detailed gift bundle descriptions and high-resolution photos, as well as securing celebrity endorsements. The organization's retail and online product placement also performed well, achieving over £33,000 in press coverage. Lessons learned include ensuring adequate product supplies to fulfill increased demand from coverage.
This document discusses a research project by American Brandstand that analyzed the brands mentioned in the lyrics of top songs from 2005. The key findings were that the most mentioned brands were luxury brands, and the artists who mentioned brands the most were hip hop artists. Some reasons proposed for this were the growing popularity and mainstream influence of hip hop culture in 2005, how hip hop artists encourage status consumption as part of their culture, and how hip hop lyrics reflect everyday life and consumption more than other genres. Some example lyrics citing luxury brands like Bentley, Louis Vuitton, and Cristal champagne were provided.
