למה צריך שיווק תוכן בעולם השיווק של תרופות, ותרופות מרשם בפרט, ומדוע זה הפתרון הנכון לרגולציה הנוכחית בישראל.
כמה צעדים ועצות למי שרוצה להתחיל לבצע
ההרצאה ניתנה במסגרת קורס חד יומי של איגוד השיווק בנושא שיווק תוכן לחברות תרופות
www.e-pochonder.com
My TEDxHIT talk: Patients are not an empty carriageUri Goren
This talk was given at TEDxHIT and it tries to give a new prespective on the doctor patient relationship and the need for a fresh look at that from the medical establishment.
This document discusses the revolution of the e-patient and e-doctor through online and social media platforms. It provides data on increasing usage of social media in healthcare, including statistics on patients searching for health information online and engaging with social networks. Examples are given of pharmaceutical and medical organizations utilizing social media and various health-related applications are mentioned.
Our new-world - Mary Meeker and BOND report on COVID19Uri Goren
This document discusses trends observed by BOND Capital Partners regarding the Covid-19 pandemic and its economic impacts. It notes that Covid-19 has caused an unprecedented global economic shock through widespread social distancing policies. Government stimulus programs have aimed to stabilize economies but have also significantly increased public debt levels. The long-term economic and social impacts of the pandemic remain uncertain but life will be fundamentally changed in many ways.
My TEDxHIT talk: Patients are not an empty carriageUri Goren
This talk was given at TEDxHIT and it tries to give a new prespective on the doctor patient relationship and the need for a fresh look at that from the medical establishment.
This document discusses the revolution of the e-patient and e-doctor through online and social media platforms. It provides data on increasing usage of social media in healthcare, including statistics on patients searching for health information online and engaging with social networks. Examples are given of pharmaceutical and medical organizations utilizing social media and various health-related applications are mentioned.
Our new-world - Mary Meeker and BOND report on COVID19Uri Goren
This document discusses trends observed by BOND Capital Partners regarding the Covid-19 pandemic and its economic impacts. It notes that Covid-19 has caused an unprecedented global economic shock through widespread social distancing policies. Government stimulus programs have aimed to stabilize economies but have also significantly increased public debt levels. The long-term economic and social impacts of the pandemic remain uncertain but life will be fundamentally changed in many ways.
Technion lecture @T2med- Patients and ePatients are not third person wordUri Goren
This document discusses the importance of centering healthcare around patients' needs rather than what physicians do. It notes that patients are an underused resource and that moving to a patient-centered system could achieve better outcomes at lower costs. The document also discusses challenges like information overload for doctors, the rise of online information sources, and the need to engage patients. Examples from England show potential savings of £4.4 billion from more engaged "people powered" healthcare that addresses patients' holistic needs.
Crisis management in social media at 4th EXL's Digital pharma, Berlin 2012Uri Goren
This document discusses crisis management and social media. It notes that consumers have become media through user-generated content and reviews online. This means companies have almost no control over their brand messaging and secrets. It provides tools for crisis management in the social media age, including always listening on social media, having a quick response, being honest and empathetic, and educating employees on social media policies. The key message is that social media can now drive traditional media coverage and be a driver of positive change for companies in how they handle crises.
During Barack Obama's 2008 presidential campaign, he gained 5 million fans on social media which resulted in over $500 million in donations, most in small increments. A study found that companies deeply and widely engaged in social media saw sales growth of 18% on average, while those with little social presence saw a 6% decline. By giving away cars to influential bloggers, 37% of Generation Y was aware of a Ford model before its US launch, showing the power of social media marketing.
Technion lecture @T2med- Patients and ePatients are not third person wordUri Goren
This document discusses the importance of centering healthcare around patients' needs rather than what physicians do. It notes that patients are an underused resource and that moving to a patient-centered system could achieve better outcomes at lower costs. The document also discusses challenges like information overload for doctors, the rise of online information sources, and the need to engage patients. Examples from England show potential savings of £4.4 billion from more engaged "people powered" healthcare that addresses patients' holistic needs.
Crisis management in social media at 4th EXL's Digital pharma, Berlin 2012Uri Goren
This document discusses crisis management and social media. It notes that consumers have become media through user-generated content and reviews online. This means companies have almost no control over their brand messaging and secrets. It provides tools for crisis management in the social media age, including always listening on social media, having a quick response, being honest and empathetic, and educating employees on social media policies. The key message is that social media can now drive traditional media coverage and be a driver of positive change for companies in how they handle crises.
During Barack Obama's 2008 presidential campaign, he gained 5 million fans on social media which resulted in over $500 million in donations, most in small increments. A study found that companies deeply and widely engaged in social media saw sales growth of 18% on average, while those with little social presence saw a 6% decline. By giving away cars to influential bloggers, 37% of Generation Y was aware of a Ford model before its US launch, showing the power of social media marketing.