Budweiser, Heineken, and Corona Extra employ different brand strategies despite operating in the same US beer market. Anheuser-Busch InBev owns Budweiser and uses a house of brands architecture with Budweiser as its flagship brand. Heineken operates Heineken USA to import and market Heineken brand beer. Grupo Modelo owns Corona Extra and uses a branded house architecture with Corona at the center. While the beers are similar products, their brands have distinct positions - Budweiser targets the mass market, Heineken targets social drinkers, and Corona targets a relaxed, beach lifestyle. Through positioning and communication, the brands differentiate
Budweiser, Heineken, and Corona Extra employ different brand strategies despite operating in the same US beer market. Anheuser-Busch InBev owns Budweiser and uses a house of brands architecture with Budweiser as its flagship brand. Heineken operates Heineken USA to import and market Heineken brand beer. Grupo Modelo owns Corona Extra and uses a branded house architecture with Corona at the center. While the beers are similar products, their brands have distinct positions - Budweiser targets the mass market, Heineken targets social drinkers, and Corona targets a relaxed, beach lifestyle. Through positioning and communication, the brands differentiate
1. This document discusses how to create symbols and symbol instances in Flash. It explains how to convert graphic, buttons, and movie clips into symbols using the Convert to Symbol option. It also describes how to place symbol instances on the stage and use the library to manage symbols.
2. Instructions are provided for creating motion tweens on symbol instances and adding keyframes to animate properties like rotation over time. The timeline, scenes, and test movie functions are also covered as ways to preview animations on symbol instances.
3. A variety of keyboard shortcuts are listed to quickly access the library and functions for working with symbols, including inserting new symbols, modifying symbols, and creating motion tweens on the stage.
1. This document discusses how to create symbols and symbol instances in Flash. It explains how to convert graphic, buttons, and movie clips into symbols using the Convert to Symbol option. It also describes how to place symbol instances on the stage and use the library to manage symbols. Finally, it provides steps for creating motion tweens on symbol instances to make them rotate over time.
1. Action Script is a scripting language used in Adobe Flash to add interactivity and control timeline-based animations. It allows triggering actions based on events like button clicks.
2. The ActionScript panel is used to write and edit ActionScript code. Code can be added to frames on the timeline or to symbols. Common events that can trigger ActionScript include mouse clicks or presses of buttons.
3. ActionScript has two editing modes - Normal mode for simple scripts and Expert mode for more complex scripts. Expert mode provides autocomplete, syntax highlighting and error checking not available in Normal mode.
1. This document discusses how to create symbols and symbol instances in Flash. It explains how to convert graphic, buttons, and movie clips into symbols using the Convert to Symbol option. It also describes how to place symbol instances on the stage and use the library to manage symbols.
2. Instructions are provided for creating motion tweens on symbol instances and adding keyframes to animate properties like rotation over time. The timeline, scenes, and test movie functions are also covered as ways to preview animations on symbol instances.
3. A variety of keyboard shortcuts are listed to quickly access the library and functions for working with symbols, including inserting new symbols, modifying symbols, and creating motion tweens on the stage.
1. This document discusses how to create symbols and symbol instances in Flash. It explains how to convert graphic, buttons, and movie clips into symbols using the Convert to Symbol option. It also describes how to place symbol instances on the stage and use the library to manage symbols. Finally, it provides steps for creating motion tweens on symbol instances to make them rotate over time.
1. Action Script is a scripting language used in Adobe Flash to add interactivity and control timeline-based animations. It allows triggering actions based on events like button clicks.
2. The ActionScript panel is used to write and edit ActionScript code. Code can be added to frames on the timeline or to symbols. Common events that can trigger ActionScript include mouse clicks or presses of buttons.
3. ActionScript has two editing modes - Normal mode for simple scripts and Expert mode for more complex scripts. Expert mode provides autocomplete, syntax highlighting and error checking not available in Normal mode.