the evolution of TV experience from media to entertainment, from broadcast to personacast, from consumption to interaction, and from branded content to a combination of branded and user-generated content. This addresses how these technology changes might influence the thinking of diverse stakeholders in the tv value chain – broadcasters, content studios, advertisers and of course viewers.
the evolution of TV experience from media to entertainment, from broadcast to personacast, from consumption to interaction, and from branded content to a combination of branded and user-generated content. This addresses how these technology changes might influence the thinking of diverse stakeholders in the tv value chain – broadcasters, content studios, advertisers and of course viewers.