The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise has also been shown to boost self-esteem and can serve as a healthy way to manage stress.
HumanKind Quotient: Does your brand speak human?Leo Burnett
This document discusses research on brands that speak "human" and connect with people in a meaningful way. The research, called the HumanKind Quotient, analyzed global brands across countries and categories. It found that brands with a clear human purpose that is brought to life through tangible acts outperform competitors on key metrics like market share and loyalty. Specifically:
- Brands that focus on a real human purpose and use that to guide relationships and acts of value for people are more effective brands according to the research.
- The HumanKind Quotient provides a way to measure how well brands are speaking "human" and translating that into real brand equity.
- In emerging markets like Brazil, Russia, India and
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise has also been shown to boost self-esteem and can serve as a healthy way to manage stress.
HumanKind Quotient: Does your brand speak human?Leo Burnett
This document discusses research on brands that speak "human" and connect with people in a meaningful way. The research, called the HumanKind Quotient, analyzed global brands across countries and categories. It found that brands with a clear human purpose that is brought to life through tangible acts outperform competitors on key metrics like market share and loyalty. Specifically:
- Brands that focus on a real human purpose and use that to guide relationships and acts of value for people are more effective brands according to the research.
- The HumanKind Quotient provides a way to measure how well brands are speaking "human" and translating that into real brand equity.
- In emerging markets like Brazil, Russia, India and
1. The document introduces a new 7+ GPC scale for evaluating creative work, ranging from 1 (destructive) to 10 (changes the world).
2. Scores of 7+ and above are considered "HumanKind Acts" - ideas that have the ability to transform how people think, feel and behave.
3. The highest levels (9-10) represent inspirational ideas that can change the way people live or even change the world.
«КАРАТ»: как перезапустить легендарный советский бренд? // Алексей Фадеев (De...Ekaterina Lavrova
Презентация креативного директора Depot WPF Алексея Фадеева и директора по маркетингу «КАРАТ» Светланы Образцовой, подготовленная для Национального Рекламного Форума 7 декабря 2016 (секция Best Practices)
Как не наступить на грабли — секреты успешной презентацииBBDO Group
Кристина Танчер, директор отдела по работе с клиентами BBDO Moscow, рассказала представителям НКО о том, каких ошибок можно и нужно избегать при подготовке презентации.
Grape is a full-service digital agency founded in Russia in 2002 with 80 employees. It is ranked the 3rd largest interactive agency in Russia. Grape provides strategy, creative, production, social media, and education services. It prides itself on strong project management, sales efforts, and awards. Notable clients include [list of clients]. Grape aims to continue being the best while expanding its revenues, offices, and service offerings in the next few years.
Manpacks is a startup that provides monthly subscriptions for men's underwear. It aims to solve problems men have obtaining and maintaining their underwear supply. The founders have relevant experience in retail operations, web design and development. They are currently raising $500k on AngelList and 70% is already committed. The website and social media promote the company's limited time offers and discovery of new products to help men.
1. The document introduces a new 7+ GPC scale for evaluating creative work, ranging from 1 (destructive) to 10 (changes the world).
2. Scores of 7+ and above are considered "HumanKind Acts" - ideas that have the ability to transform how people think, feel and behave.
3. The highest levels (9-10) represent inspirational ideas that can change the way people live or even change the world.
«КАРАТ»: как перезапустить легендарный советский бренд? // Алексей Фадеев (De...Ekaterina Lavrova
Презентация креативного директора Depot WPF Алексея Фадеева и директора по маркетингу «КАРАТ» Светланы Образцовой, подготовленная для Национального Рекламного Форума 7 декабря 2016 (секция Best Practices)
Как не наступить на грабли — секреты успешной презентацииBBDO Group
Кристина Танчер, директор отдела по работе с клиентами BBDO Moscow, рассказала представителям НКО о том, каких ошибок можно и нужно избегать при подготовке презентации.
Grape is a full-service digital agency founded in Russia in 2002 with 80 employees. It is ranked the 3rd largest interactive agency in Russia. Grape provides strategy, creative, production, social media, and education services. It prides itself on strong project management, sales efforts, and awards. Notable clients include [list of clients]. Grape aims to continue being the best while expanding its revenues, offices, and service offerings in the next few years.
Manpacks is a startup that provides monthly subscriptions for men's underwear. It aims to solve problems men have obtaining and maintaining their underwear supply. The founders have relevant experience in retail operations, web design and development. They are currently raising $500k on AngelList and 70% is already committed. The website and social media promote the company's limited time offers and discovery of new products to help men.