This document summarizes insights from a consulting project involving interviews with 120 parents from 7 major cities around the world. The project found that while parents appreciate urban life and amenities, they also value connecting children to nature, family ties, and a sense of community. Parents mentioned enjoying city restaurants and activities but also wanting children to experience the outdoors. They valued multigenerational families providing childcare so children do not spend all their time in daycare. Parents still wanted children to feel safe and at home in their own neighborhoods despite living in large anonymous cities. The insights aim to help reposition an urban mobility brand to prioritize product skills and community over just looks, aligning with parents' desires to connect children to both city life and
'Harder, better, faster, stronger': deep insights through more indirect & cre...Tom De Ruyck
The document discusses techniques for gaining deep insights through more indirect and creative questioning in online qualitative research. It presents seven techniques including using more visuals and fewer words in questions, measuring emotional and implicit responses, and conducting deep dive activities with consumer consulting boards to gain fresh insights and concrete actions. Discovering new opportunities through these techniques can lead to structural collaboration with consumers and a better understanding of consumer behavior and context.
The document discusses co-creation concepts and ideas between companies and consumers. It notes that for every 4 projects that enter development at companies, only 1 makes it to the market, and at least 1 in 3 products fail despite planning and research. It advocates engaging consumers in the innovation process to develop things that people want by refining, redefining, competing with, and creating new categories. The document outlines a process for effective co-creation projects that includes defining objectives, selecting participants, briefing them, generating ideas in an online community, selecting the best ideas, and improving concepts through workshops.
InSites builds over 100 private online research communities a year for global clients like Heinz, Unilever, Danone, Philips, Vodafone, Heineken, Red Bull and many more.
John Omwake tracked his time spent on various tasks for a project over several months. The tasks included group assessments, drafting documents, research, meetings, writing literature reviews, building materials, and presentations. In total, he spent over 93 hours on general course tasks and over 82 hours on specific project tasks. He met regularly with his team and client to work on problem analysis, solution alternatives, and implementation of their design project.
This document summarizes insights from a consulting project involving interviews with 120 parents from 7 major cities around the world. The project found that while parents appreciate urban life and amenities, they also value connecting children to nature, family ties, and a sense of community. Parents mentioned enjoying city restaurants and activities but also wanting children to experience the outdoors. They valued multigenerational families providing childcare so children do not spend all their time in daycare. Parents still wanted children to feel safe and at home in their own neighborhoods despite living in large anonymous cities. The insights aim to help reposition an urban mobility brand to prioritize product skills and community over just looks, aligning with parents' desires to connect children to both city life and
'Harder, better, faster, stronger': deep insights through more indirect & cre...Tom De Ruyck
The document discusses techniques for gaining deep insights through more indirect and creative questioning in online qualitative research. It presents seven techniques including using more visuals and fewer words in questions, measuring emotional and implicit responses, and conducting deep dive activities with consumer consulting boards to gain fresh insights and concrete actions. Discovering new opportunities through these techniques can lead to structural collaboration with consumers and a better understanding of consumer behavior and context.
The document discusses co-creation concepts and ideas between companies and consumers. It notes that for every 4 projects that enter development at companies, only 1 makes it to the market, and at least 1 in 3 products fail despite planning and research. It advocates engaging consumers in the innovation process to develop things that people want by refining, redefining, competing with, and creating new categories. The document outlines a process for effective co-creation projects that includes defining objectives, selecting participants, briefing them, generating ideas in an online community, selecting the best ideas, and improving concepts through workshops.
InSites builds over 100 private online research communities a year for global clients like Heinz, Unilever, Danone, Philips, Vodafone, Heineken, Red Bull and many more.
John Omwake tracked his time spent on various tasks for a project over several months. The tasks included group assessments, drafting documents, research, meetings, writing literature reviews, building materials, and presentations. In total, he spent over 93 hours on general course tasks and over 82 hours on specific project tasks. He met regularly with his team and client to work on problem analysis, solution alternatives, and implementation of their design project.
This document provides an overview of the problem formulation and analysis for designing a composting toilet system for the CCAT house. It includes:
1) Defining the inputs, outputs, solution variables, and criteria for the system.
2) A literature review on relevant topics to composting toilet design like composting conditions, toilet designs, and local regulations.
3) An analysis of the project location, client stipulations, expected waste volumes, and design constraints.
Este documento propone diseñar una actividad multimedial utilizando celulares que podría presentarse a estudiantes. Se deben especificar los contenidos, objetivos y desarrollo de la secuencia didáctica, haciendo uso de competencias tecnológicas y digitales para editar. Se evalúa la actividad con una rúbrica.
ESOMAR APAC 2016: Increasing the ROI of InsightsTom De Ruyck
The document discusses insights and how to increase their ROI (return on investment). It notes that while marketers believe they spend enough on research, there is no correlation between spending and quality of insights. It provides frameworks for what makes a good insight and how to facilitate the flow of insights through a company. This includes harvesting existing insights, activating stakeholders, and collaborating to implement insights. It also discusses how to ingrain insights into habits through motivation, triggers, and routine-building.
GOR Best Practice Award 2016: InSites Consulting & Danone BeneluxTom De Ruyck
This document discusses how Danone Benelux is using a "Danone Studio" approach to more effectively activate and spread consumer insights within their organization. It found that most marketers currently just use PowerPoint to present insights, but this format does not generate as much impact. The Danone Studio approach involves various interactive techniques - like an inspiration wall, tiles, and workshops - to trigger conversations between marketers and spark new insights. It aims to spread ideas and behaviors (i.e. memes) throughout the company to better influence marketing decisions with consumer perspectives at their core. The keys to success include setting the right purpose, team, business need, and using both online and offline as well as convergent and divergent thinking
The Insight Activation Studio: Improving the Return on InsightsTom De Ruyck
The document discusses how consumer insights are often not fully leveraged within organizations to drive meaningful actions and business impact. It proposes moving from traditional market research reporting to involving employees across organizations through experiences to trigger actions ("memefication"). This is achieved through a mobile collaboration platform called the Insight Activation Studio that allows employees to share observations and ideas on consumer insights to collaboratively shape outcomes. Case studies show this approach improves understanding of consumers and activates organizations towards innovation.
Increasing the ROI of Consumer InsightsTom De Ruyck
This document discusses the importance of activating insights and increasing their return on investment (ROI). It highlights that while marketers spend billions on research, there is no correlation found between spending and quality of insights. Through interviews and surveys, the authors found that while marketers believe they spend enough on insights, they tend to forget them and insights do not always change business practices. The document then provides exercises and frameworks to help insights flow through organizations by seeding, activating, collaborating and harvesting insights. It introduces the concept of the "Insight Activation Studio" to facilitate sharing observations and turning insights into habits within companies.
This document discusses three types of strategic focus for businesses: operational excellence, customer intimacy, and product leadership. Operational excellence involves providing standard, low-cost products to customers. Customer intimacy focuses on personalized products that exceed customer expectations. Product leadership means offering innovative, high-quality products. The rest of the document discusses how to engage customers and empower them as smart co-creators through the use of online communities and social media research.
This short document appears to be an exchange between Tom De Ruck of InSites Consulting thanking Anneleen Waterloos of Inter IKEA Systems for something. It is a brief acknowledgment with no other context provided.
The document contains tips and advice for presenting design work to clients or at events. It emphasizes developing a storyline around the idea (#1-#3), rehearsing the presentation multiple times (#7), and addressing potential problems like lack of confidence, stress, or getting lost in translation through practicing attitude, body language, storytelling and interacting with multiple people. It also provides links to sites for finding images and suggests focusing on solutions in addition to identifying problems. The overall message is the importance of preparing and practicing an engaging presentation to successfully convey design ideas.
This document provides an overview of the problem formulation and analysis for designing a composting toilet system for the CCAT house. It includes:
1) Defining the inputs, outputs, solution variables, and criteria for the system.
2) A literature review on relevant topics to composting toilet design like composting conditions, toilet designs, and local regulations.
3) An analysis of the project location, client stipulations, expected waste volumes, and design constraints.
Este documento propone diseñar una actividad multimedial utilizando celulares que podría presentarse a estudiantes. Se deben especificar los contenidos, objetivos y desarrollo de la secuencia didáctica, haciendo uso de competencias tecnológicas y digitales para editar. Se evalúa la actividad con una rúbrica.
ESOMAR APAC 2016: Increasing the ROI of InsightsTom De Ruyck
The document discusses insights and how to increase their ROI (return on investment). It notes that while marketers believe they spend enough on research, there is no correlation between spending and quality of insights. It provides frameworks for what makes a good insight and how to facilitate the flow of insights through a company. This includes harvesting existing insights, activating stakeholders, and collaborating to implement insights. It also discusses how to ingrain insights into habits through motivation, triggers, and routine-building.
GOR Best Practice Award 2016: InSites Consulting & Danone BeneluxTom De Ruyck
This document discusses how Danone Benelux is using a "Danone Studio" approach to more effectively activate and spread consumer insights within their organization. It found that most marketers currently just use PowerPoint to present insights, but this format does not generate as much impact. The Danone Studio approach involves various interactive techniques - like an inspiration wall, tiles, and workshops - to trigger conversations between marketers and spark new insights. It aims to spread ideas and behaviors (i.e. memes) throughout the company to better influence marketing decisions with consumer perspectives at their core. The keys to success include setting the right purpose, team, business need, and using both online and offline as well as convergent and divergent thinking
The Insight Activation Studio: Improving the Return on InsightsTom De Ruyck
The document discusses how consumer insights are often not fully leveraged within organizations to drive meaningful actions and business impact. It proposes moving from traditional market research reporting to involving employees across organizations through experiences to trigger actions ("memefication"). This is achieved through a mobile collaboration platform called the Insight Activation Studio that allows employees to share observations and ideas on consumer insights to collaboratively shape outcomes. Case studies show this approach improves understanding of consumers and activates organizations towards innovation.
Increasing the ROI of Consumer InsightsTom De Ruyck
This document discusses the importance of activating insights and increasing their return on investment (ROI). It highlights that while marketers spend billions on research, there is no correlation found between spending and quality of insights. Through interviews and surveys, the authors found that while marketers believe they spend enough on insights, they tend to forget them and insights do not always change business practices. The document then provides exercises and frameworks to help insights flow through organizations by seeding, activating, collaborating and harvesting insights. It introduces the concept of the "Insight Activation Studio" to facilitate sharing observations and turning insights into habits within companies.
This document discusses three types of strategic focus for businesses: operational excellence, customer intimacy, and product leadership. Operational excellence involves providing standard, low-cost products to customers. Customer intimacy focuses on personalized products that exceed customer expectations. Product leadership means offering innovative, high-quality products. The rest of the document discusses how to engage customers and empower them as smart co-creators through the use of online communities and social media research.
This short document appears to be an exchange between Tom De Ruck of InSites Consulting thanking Anneleen Waterloos of Inter IKEA Systems for something. It is a brief acknowledgment with no other context provided.
The document contains tips and advice for presenting design work to clients or at events. It emphasizes developing a storyline around the idea (#1-#3), rehearsing the presentation multiple times (#7), and addressing potential problems like lack of confidence, stress, or getting lost in translation through practicing attitude, body language, storytelling and interacting with multiple people. It also provides links to sites for finding images and suggests focusing on solutions in addition to identifying problems. The overall message is the importance of preparing and practicing an engaging presentation to successfully convey design ideas.
3. תוך כדי נבירה ( מותר לי ברשיון מיוחד ) בגנזי " ספריית הקונגרס " , מדור התמונות , הגעתי באקראי , לכל מיני מטמונים ואוספים של תמונות מארץ מוזרה ושכוחת - אל בשם פלשתינה . להפתעתי גיליתי שם אוספים , המכילים בין 10 ל 300 תמונות כל אחד . מאחר וחבל , לדעתי , שתמונות אלה תשכבנה שם כאבן שאין לה הופכין – החלטתי שמוכרחים לגלות אותן לקהל הישראלי . כדי להביא את רובן ( לפחות המעניינות ביותר ) יש צורך בעשרות מצגות ...(!!). אני אשתדל בימים הבאים להביא לפניכם כמה וכמה מצגות מתוך האוספים הללו . הפעם אני מביא תמונות של הצבא התורקי בהכנות למלחמה נגד בריטניה , ובזמן המלחמה נגד גנראל אלנבי . זו מצגת שלישית על הצבא התורקי המצגות הבאות – על פלשתינה עצמה חלק ה '