Очистка ссылочного профиля от токсичных ссылок. Как их определять и что делатьNaZapad
This document discusses how to identify and handle toxic backlinks. It begins by explaining why toxic backlinks should be monitored and where they come from. Common criteria for toxic links are described. Tools for identifying toxic links like MOZ, Semrush and Ahrefs are listed. The document recommends filtering links by domain rating, anchor text, unrelated content and more. Methods for dealing with toxic links include ignoring, removing, redirecting, editing anchors or using Google's disavow tool. Regularly auditing backlinks and cleaning profiles if needed is advised.
PROS and CONS of using ccTLD domains for PBNNaZapad
This document discusses the pros and cons of using ccTLD (country code top-level domains) versus gTLD (generic top-level domains) for private blog networks (PBNs). It debunks common myths about ccTLDs, such as that they are more expensive, require local residency, or are harder to manage than gTLDs. While ccTLDs may have some technical disadvantages, the document argues they provide more long-term safety for PBNs since their creation dates are not reset like expired gTLDs and they are not listed on public auction sites accessible to Google. Overall, the document concludes the better price and safety of ccTLDs are worth dealing with
Очистка ссылочного профиля от токсичных ссылок. Как их определять и что делатьNaZapad
This document discusses how to identify and handle toxic backlinks. It begins by explaining why toxic backlinks should be monitored and where they come from. Common criteria for toxic links are described. Tools for identifying toxic links like MOZ, Semrush and Ahrefs are listed. The document recommends filtering links by domain rating, anchor text, unrelated content and more. Methods for dealing with toxic links include ignoring, removing, redirecting, editing anchors or using Google's disavow tool. Regularly auditing backlinks and cleaning profiles if needed is advised.
PROS and CONS of using ccTLD domains for PBNNaZapad
This document discusses the pros and cons of using ccTLD (country code top-level domains) versus gTLD (generic top-level domains) for private blog networks (PBNs). It debunks common myths about ccTLDs, such as that they are more expensive, require local residency, or are harder to manage than gTLDs. While ccTLDs may have some technical disadvantages, the document argues they provide more long-term safety for PBNs since their creation dates are not reset like expired gTLDs and they are not listed on public auction sites accessible to Google. Overall, the document concludes the better price and safety of ccTLDs are worth dealing with
3. SERM сейчас
Рост интереса к SERM
от российских персон
Борьба за экологию,
харасмент, абьюз и
прочее
Влияние отзывов на
продажи
Работа в нескольких
странах одновременно
увеличивает чеки до
десятков тысяч
долларов
Youtube как отдельный
поисковик
Влияние негатива на
капитализацию и
крупные сделки
Малое количество
конкурентов в
западном SERM
Необходимость
создавать острова
контента
Репутация
работодателя
4.
5.
6.
7.
8.
9.
10.
11. Динамика
Рост выручки 2021/2020 102%
Рост доли «бурж» с 5% до 20%
Рост среднего чека с $4k до $10k
НО!
Токсичность России для запада