Developing Great Content To Win The War On The WebWriterAccess
The document provides 10 tips for improving content performance in order to win the war on the web. It recommends developing a content marketing plan, using free research tools to find hot topics and keywords, creating customer profiles for testing, researching the competition, developing an SEO plan with keyword silos, scoring content for SEO strength, infusing brands with great content, creating stories rather than just content, defining great content, and documenting content publishing dates to track metrics like traffic, user acquisition costs, and conversion rates.
There is a deluge of information being published online and there is an increasing need to make sense of it all. For this month's webinar, ideaLaunch is teaming up with StoryCrawler to educate you on Content Curation and how it can improve your B2B content marketing and SEO.
For those of you those of you considering taking the content marketing plunge, you won't want to miss this one.
About StoryCrawler:
Research, archive, syndicate, publish - all in real-time. StoryCrawler is a Web 2.0 application that helps businesses and organizations sift through the mass of Internet clutter to pinpoint the most relevant information. There are millions of news stories, RSS feeds, blogs and social media networks that flood the Internet, making it virtually impossible to find all the information you need, when you need it. StoryCrawler makes it possible.
Creating Great Content is a Team Sport!WriterAccess
Creating Great Content is a Team Sport discusses content marketing as a six step process. It involves 1) curating content from competitors, 2) creating a content plan based on customer research, 3) creating informative content without direct sales pitches, 4) optimizing content for search engine optimization and distribution channels, 5) testing different distribution channels and content elements, and 6) analyzing the performance of content assets. The overall message is that content marketing requires focusing on customers, testing, and analyzing metrics to improve engagement and conversions.
The document provides 10 tips for content optimization and conversion. It discusses using free research tools to develop content plans, making content informative without sales pitches, finding your brand's distinction, researching customer needs, examining the sales funnel, developing testing methodology, creating customer profiles for testing, and using industry-specific language to connect with customers. The overall goal is to use content marketing to build trust and engage customers through high-quality, useful information.
Developing Great Content To Win The War On The WebWriterAccess
The document provides 10 tips for improving content performance in order to win the war on the web. It recommends developing a content marketing plan, using free research tools to find hot topics and keywords, creating customer profiles for testing, researching the competition, developing an SEO plan with keyword silos, scoring content for SEO strength, infusing brands with great content, creating stories rather than just content, defining great content, and documenting content publishing dates to track metrics like traffic, user acquisition costs, and conversion rates.
There is a deluge of information being published online and there is an increasing need to make sense of it all. For this month's webinar, ideaLaunch is teaming up with StoryCrawler to educate you on Content Curation and how it can improve your B2B content marketing and SEO.
For those of you those of you considering taking the content marketing plunge, you won't want to miss this one.
About StoryCrawler:
Research, archive, syndicate, publish - all in real-time. StoryCrawler is a Web 2.0 application that helps businesses and organizations sift through the mass of Internet clutter to pinpoint the most relevant information. There are millions of news stories, RSS feeds, blogs and social media networks that flood the Internet, making it virtually impossible to find all the information you need, when you need it. StoryCrawler makes it possible.
Creating Great Content is a Team Sport!WriterAccess
Creating Great Content is a Team Sport discusses content marketing as a six step process. It involves 1) curating content from competitors, 2) creating a content plan based on customer research, 3) creating informative content without direct sales pitches, 4) optimizing content for search engine optimization and distribution channels, 5) testing different distribution channels and content elements, and 6) analyzing the performance of content assets. The overall message is that content marketing requires focusing on customers, testing, and analyzing metrics to improve engagement and conversions.
The document provides 10 tips for content optimization and conversion. It discusses using free research tools to develop content plans, making content informative without sales pitches, finding your brand's distinction, researching customer needs, examining the sales funnel, developing testing methodology, creating customer profiles for testing, and using industry-specific language to connect with customers. The overall goal is to use content marketing to build trust and engage customers through high-quality, useful information.