The document discusses Thailand Quality Award (TQA), which aims to promote quality and excellence in organizations across Thailand. TQA's mission is to establish a national standard for quality and productivity. It also aims to encourage businesses to implement quality management systems and recognize those who demonstrate excellent performance, leadership and social responsibility. TQA has five main goals: to assess organizations based on quality principles, recognize role models, encourage learning and knowledge sharing, promote continuous improvement culture, and contribute to national competitiveness.