Jawwy: How a Saudi Digital Venture is Rewriting the Telecom RulebookCapgemini
As Saudi millennials are so digital-savvy, they expect a completely new kind of experience that is very different from what today’s telecom operators can provide. They expect an experience that is real time, on-demand, online, DIY and social. This is very much on par with the experience offered by the likes of Google, Apple, Facebook and Amazon – seamless, intuitive and very simple.
The answer to this was Jawwy, an independent digital venture from Saudi Telecom Company (STC). The entire customer care model at Jawwy is digitized from end-to-end, featuring self-help, online, social and peer-to-peer support via crowdsourcing. Jawwy are building a new digital mobile operator model with the organizational DNA and agility of an internet player by going Greenfield. Our interview with Subhra Das, Chief Executive Officer, explores how Jawwy has completely re-imagined the mobile experience for its consumers and transformed to the power of digital.
Jawwy: How a Saudi Digital Venture is Rewriting the Telecom RulebookCapgemini
As Saudi millennials are so digital-savvy, they expect a completely new kind of experience that is very different from what today’s telecom operators can provide. They expect an experience that is real time, on-demand, online, DIY and social. This is very much on par with the experience offered by the likes of Google, Apple, Facebook and Amazon – seamless, intuitive and very simple.
The answer to this was Jawwy, an independent digital venture from Saudi Telecom Company (STC). The entire customer care model at Jawwy is digitized from end-to-end, featuring self-help, online, social and peer-to-peer support via crowdsourcing. Jawwy are building a new digital mobile operator model with the organizational DNA and agility of an internet player by going Greenfield. Our interview with Subhra Das, Chief Executive Officer, explores how Jawwy has completely re-imagined the mobile experience for its consumers and transformed to the power of digital.