The document provides an overview of marketing materials created by the Diamond Edge Communications agency for their client Adelphia Restaurant. It includes quarter page print ads, a 30-second television storyboard, a press release announcing renovations to Adelphia's ballroom, and suggestions for future campaigns including deals on Groupon and Restaurant.com as well as awards and dinnerware ads. The document serves to showcase the work completed by the DEC team for Adelphia over the past semester.

1. Celebrate life in all its stages.
Spring 2010

2. Table of Contents:
Message from Account Manager......................................2
DEC Team Members..........................................................3
Campaign Overview/Creative Mandatories.....................4
Print Media......................................................................5 - 11
Public Relations...............................................................12
Corporate Name Suggestions..........................................13
Future Suggestions..........................................................14
Thank You........................................................................15

3. Message from Account Manager
As my job as account manager comes to a close, I can honestly say
that working with DEC and Adelphia has truly been a rewarding experience!
Throughout the past few months I have learned what it takes to be an
account manager in leading my team throughout their creative efforts
to create some wonderful work for the Adelphia campaign. Without my
team’s hard work ethics and determination none of this would have been
possible. Working for this agency has given me a new found respect and
appreciation to the advertising world and my experiences here will be very
beneficial for the future. I would like to give my thanks and gratitude to my
to my team members, Dr. Marra, and Liz Fifis for giving me this wonderful
opportunity.
Amanda Dalton
Account Manager
Diamond Edge Communications

4. DEC Team Members
Amanda Dalton | Account Manager | a.dalton@temple.edu |484.686.2443
Cindy Cun | Creative Director | cindy.cun@temple.edu | 267.872.8570
Tricia Cigna | Art Director | tricia.cigna@temple.edu | 412.605.9611
Chanel Alli | Copywriter | chanel.alli@temple.edu | 609.556.5979
Jess Phelan | Chief Executive Officer | jess.phelan@temple.edu | 484.547.6935
Mike Hagel | Chief Operating Officer | hagel@temple.edu | 717.779.7605
Ian Downey | Exec. Creative Director | ian.downey@temple.edu | 215.284.8624

5. Campaign Overview
This semester the Adelphia team’s main focus was to re-introduce the
“celebrate life in all its stages” theme. We incorporated the theme into
a more updated look and feel for future print and press material. We
have maintained the Adelphia family feel while highlighting the unique
experience it offers its customers.
Creative Mandatories
• Adelphia logo
• “Celebrate Life in All its Stages”
• Website (location copy)

6. Quarter Page Magazine Ads
Enjoy fine cuisine, have a drink in our bar and
nightclub area, or celebrate a big event in our
grand ballroom. No matter what you choose,
So come to Adelphia, where you can
Celebrate life in all its stages
1750 CLEMENTS BRIDGE ROAD
750 CLEMEN BRID RO
NTS DGE
DEPFORD, 08096
DEPFORD, NJ 0809
TELEPHONE
PHONE
6.845.82
45.82
856.845.8200
The Adelphia Restaurant, Banquet Room and Nightspot is the
Bar in Runnemede, NJ and Kaminski’s in Cherry Hill. www.adelphiarestaurant.com

7. Adelphia has over 22 years of experience in
bringing families and friends together to
celebrate. Just as sure as the leaves will fall,
the tradition continues. Come celebrate this
autumn with food and fun at Adelphia.
Celebrate life in all its stages.
1750 CLEMENTS BRIDGE ROAD
1750 CLEMENTS BRIDGE ROAD
DEPFORD, NJ 08096
DEPFORD, NJ 08096
TELEPHONE
TELEPHONE
856.845.8200
856.845.8200
The Adelphia Restaurant, Banquet Room and Nightspot is the
Bar in Runnemede, NJ and Kaminski’s in Cherry Hill. www.adelphiarestaurant.com
Adelphia has been celebrating in style for
over 22 years. This New Year’s Eve, come
experience our exceptional food and fun.
Ring in the New Year with Adelphia.
Celebrate life in all its sta ge s
1750 CLEMENTS BRIDGE ROAD
DEPFORD, NJ 08096
TELEPHONE
856.845.8200
www.adelphiarestaurant.com

8. Adelphia knows love. We’ve been in the
romance business for over 22 years. Adelphia
is the perfect place to bring your special
someone and enjoy a romantic evening this
Valentine’s Day.
Celebrate life in all its stages.
1750 CLEMENTS BRIDGE ROAD
750 CLEMEN BRID RO
NTS DGE
DEPFORD, NJ 0809
DEPFORD, 08096
PHONE
TELEPHONE
6.845.82
45.82
856.845.8200
The Adelphia Restaurant, Banquet Room and Nightspot is the
Bar in Runnemede, NJ and Kaminski’s in Cherry Hill.
www.adelphiarestaurant.com
Happy Birthday! Come celebrate with
Adelphia. With a restaurant, banquet
hall, and night club, we can help you
celebrate any way you want to. After
all, it’s your party.
Celebrate life in all its stages.
1750 CLEMENTS BRIDGE ROAD
DEPFORD, NJ 08096
TELEPHONE
856.845.8200
The Adelphia Restaurant, Banquet Room and Nightspot is the
Bar in Runnemede, NJ and Kaminski’s in Cherry Hill. www.adelphiarestaurant.com

9. Spring is here. Bring the family to
Adelphia and celebrate with food
and fun. Join us for a spectacular
Easter brunch at Adelphia.
Celebrate life in all its stages.
1750 CLEMENTS BRIDGE ROAD
750 CLEMEN BRID RO
NTS DGE
DEPFORD, 08096
DEPFORD, NJ 0809
PHONE
TELEPHONE
856.845.8200
6.845.82
45.82
The Adelphia Restaurant, Banquet Room and Nightspot is the
Bar in Runnemede, NJ and Kaminski’s in Cherry Hill.
www.adelphiarestaurant.com
Show mom your appreciation by treating
her to an exceptional dining experience with
Adelphia flare. Whether it’s breakfast, lunch,
or dinner, come celebrate with Adelphia.
Celebrate life in all its stages.
1750 CLEMENTS BRIDGE ROAD
750 CLEMEN BRIDGE RO
NTS
DEPFORD, NJ
DEPFORD, NJ 08096
PH NE
TELEPHONE
856.845.8200
6.845.82
8 82
The Adelphia Restaurant, Banquet Room and Nightspot is the
Bar in Runnemede, NJ and Kaminski’s in Cherry Hill. www.adelphiarestaurant.com

10. Adelphia has been celebrating love for over
22 years. We have the experience and
exceptional facilities to make your special
day everything you’ve ever dreamed of.
Have your wedding at Adelphia, the perfect
place to
Celebrate life in all its stages.
Full-Page Bridal Cover Page
1750 CLEMENTS BRIDGE ROAD
1750 CLEMENTS BRIDGE ROAD
DEPFORD, NJ 08096
DEPFORD, NJ 08096
TELEPHONE
TELEPHONE
856.845.8200
856.845.8200
The Adelphia Restaurant, Banquet Room and Nightspot is the
one and only. Our affiliations are with Phily Diner and Sports
Bar in Runnemede, NJ and Kaminski’s in Cherry Hill.
www.adelphiarestaurant.com
Adelphia combines over 22 years of experience with a premium facility.
come celebrate life in all
its stages. Entrust your special occasion to the Adelphia Family.

11. Full-Page Bridal Spread
Celebrate life in all its stages.
Pan Athenian Dinner Service
A five and a half hour reception with one
hour separate cocktail reception room
featuring an ultra premium bar, butlered hors
d’oeuvres and displayed appetizer stations.
Sparkling Toast
Wine Served with Dinner
Tureen Served Soup Selection and Pan
Athenian Tableside Salad Service.
Select three entrees to be plated tableside to
your guest.
Sample Menu
Filet Mignon a la Chateaubriand
Reception takes new form. Center cut beef tenderloin steak finished with
mushrooms and shallots in sauce bordelaise.
At Adelphia, your affair Chicken alla Primavera
combines your taste and specifications with Chicken cutlet stuffed with spinach, roasted pepper
our premium facility. Imagine your and asparagus saute, and mozzarella cheese and
rehearsal dinner, engagement party, or finished with sauce Estragon.
your reception reflecting the elegance of
Stuffed Shrimp a la Homard
your perfect wedding. Fine cuisine, Crab imperial-stuffed jumbo shrimp, topped with a
stunning ballrooms, and a state-of-the-art panko-herb crumb and finished with a rich lobster
sound system create a flawless evening. sauce.

12. Storyboard Option #1
:30 Television Spot
Adelphia
MEDIUM SHOT OF ADELPHIA NIGHTCLUB WHERE A MAN IS LAUGHING AT
MAN AND WOMAN DINING AT ADELPHIA, ROMANTIC DINNER SETTING THAT MAN AND WOMAN ANNOUNCED AT WEDDING RECEPTION IN BALLROOM,
THE BAR WITH A WOMAN
HIGHLIGHTS FOOD WIDE SHOTS OF BALLROOM STAGED TO CAPACITY.
ANNOUNCER VO: This is where it all starts.
MAN AND WOMAN LEAVING ADELPHIA, STANDING OUT IN FRONT OF
RESTAURANT EXCHANGING PHONE NUMBERS
ANNOUNCER VO: A great meal, a few drinks, laughs, and Adelphia
atmosphere brings people together.
1750 CLEMENTS BRIDGE ROAD
DEPFORD, NJ 08096
TELEPHONE
856.845.8200
COUPLE BEGINS TO DANCE COUPLE SMILING INTO CAMERA. SUPER: Adelphia address and call to action. Fade from photo of Adelphia.
ANNOUNCER VO: We have over 22 years of experience to facilitate you from ANNOUNCER VO: Come to Adelphia and celebrate life in all its stages.

13. Storyboard Option #2
:30 Television Spot
Adelphia
COUPLE SITTING ON VERANDA AT ADELPHIA, ENJOYING DRINKS MAN GETS ON ONE KNEE AND PROPOSES TO WOMAN COUPLE IS ANNOUNCED IN BALLROOM AS MAN AND WIFE, CAMERA
PANS OVER GUESTS PLATES TO HIGHLIGHT FOOD
ANNOUNCER VO: This is where it all starts.
SFX: soft romantic music
SWIRL FRAME TRANSITION
AD
856.845.8200
WIDE SHOT OF BALLROOM AND GUESTS ENJOYING THE RECEPTION SHOT OF BANNER THAT READS: HAPPY 25TH YEAR ANNIVERSARY, Long shot of Adelphia. Fade from photo of Adelphia to brown
THE COUPLE ARE ANNOUNCED AGAIN TO A FULL BALLROOM ground with logo and address.
ANNOUNCER VO: Adelphia has been celebrating love for over 22 ANNOUNCER VO: Come to Adelphia and celebrate life in all it’s
years with the care and experience to take you from engagement… ANNOUNCER VO:… to the anniversary. stages.

14. Press Release
Diamond Edge Communications
Press Release for Adelphia
Headline: Adelphia Restaurant Unveils Renovated Ballroom
South Jersey’s food and entertainment gem, Adelphia, is making additions
to its already impressive dining experience. The Adelphia family intro-
duces a re-designed Pan Athenian ballroom that can accommodate over 400
guests. The $500,000 renovation yields crystal chandeliers, stained glass
ceilings, and stunning lighting. It is the premier facility for any wedding,
conference, or party. With over 22 years of experience hosting celebra-
tions for any occasion, Adelphia offers fine dining, delicious drinks, and
entertainment. The restaurant is combining its family experience with fresh
ideas that include an overhaul of the menu. The Greek-owned restaurant
is incorporating International, French, and Mediterranean flare into the
delectable meal choices. Adelphia still offers a family-owned restaurant
experience with fine dining style.

15. Corporate Name Suggestions
P A K Corp.
A P K Group
SOJO Corp

16. Future Suggestions
• Groupon.com
• Restaurant.com
• Awards Ad
• Dinnerware Ad

17. Thank you for trusting us with your
business. It was a pleasure working with
you this semester!
Amanda, Cindy, Tricia, Chanel