SlideShare a Scribd company logo
Company Background
• Started after World War II in 1946
• Electronic store found by Masaru
Ibuka and build Japan’s first tape
recorder
• Tokyo Tsushin Kogyo change to Sony
mean Sonic in Latin Word
• Sony create portable radio. Create floppy disc,
Blu-ray, and Walkman
• Manufactured Betamax video-tape player – high
quality, failed on VHS (Video Home System).
Betamax format use widely in television
industry today.
• Sony’s first video game market created with Nintendo
• Create CD ROM drive for Super Famicom introduced
in 1991
• Nintendo dismissed partnership with Sony and joined
with Philips but also broke down
• Norio Ohga make partnership with Kutaragi to
develop PlayStation Project to compete against
Nintendo

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Sony's Company background

  • 1. Company Background • Started after World War II in 1946 • Electronic store found by Masaru Ibuka and build Japan’s first tape recorder • Tokyo Tsushin Kogyo change to Sony mean Sonic in Latin Word
  • 2. • Sony create portable radio. Create floppy disc, Blu-ray, and Walkman • Manufactured Betamax video-tape player – high quality, failed on VHS (Video Home System). Betamax format use widely in television industry today.
  • 3. • Sony’s first video game market created with Nintendo • Create CD ROM drive for Super Famicom introduced in 1991 • Nintendo dismissed partnership with Sony and joined with Philips but also broke down • Norio Ohga make partnership with Kutaragi to develop PlayStation Project to compete against Nintendo