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Solid Brick (digital marketing).pptx
The document outlines a comprehensive digital marketing plan for a brick company, aiming to achieve a target audience of 100,000 through strategic social media campaigns, content creation, and audience engagement tactics. The plan includes weekly posts across platforms like Facebook, Instagram, and YouTube, focusing on product-specific content, expert tips, and special promotions, while also analyzing media performance for continuous improvement. Future initiatives involve partnerships, quizzes, and outreach to targeted demographics including builders and engineering students, with a focus on sustainability and community engagement.
Solid Brick (digital marketing).pptx
- 1. DIGITAL MARKETING PLANNINGFOR SOLID BRICK
- 2. Prepare aplatform where a great number of audience will generate with page reach and this process will accumulate target audience with a scheduled social media posting. At first review entire previous page performance and create a goal achieve number of audience of 1,00,000. Bricks-specific Product based post in Facebook, Instagram, You tube where value proposition will occur with specific element which gives it uniqueness from other bricks All type of Brick focused posts Tips from Expert/Loyal Users experience/Buet Approved or other authority approved information based post Special Day based posts. For example-Labor Day Posts for different historic Architectural Buildings with new information Reach Audience with 30day long question/Answer post where reward will provide to audience Instant Message Inbox post after clicking our product information will be provided in a series of questions Ingredient/Brick field based post We will create small emotional AV for our 1year of plan 1 small info graphic will be created for 1 year long Promotion Planning for 1st quarter for Solid Brick
- 3. Static GraphicPost Small few-sec long 3D Video Facebook AD YouTube Interval AD GIF Post Content Based Post Every post will add website URL in content Digital Posts Reach Audience through Mail sending Brochure(Product Information based Brochure) Reach Architectural Firms/Civil Eng. Firm with a 2-3 Page long brochure through E- mail/their page Reach individual Audience
- 4. Social Media and others Post FacebookWeekly 1 with boost and 1 general post You tube Weekly 1 with boost and 1 general post Instagram Weekly 1 with boost and 1 general post Email Prepare a list whom will send our page information with a template or brochure Google AD Weekly 1 with boost Media Analysis Facebook Weekly Report will prepare Analysis page reach Compare with other page Identify audience Preference You tube Weekly Report, Compare with other content performance, Identify audience Preference Instagram Weekly Report, Compare with other content performance, Identify audience Preference Email Response Analysis Google AD Reach Analysis
- 5. Social Media BudgetWay of Reach Facebook Product Focused Post Boost Post-twice a week Organic 1 You tube Product Focused Post In between every boosted post 1 Organic Post will create and post boost Post-twice a week Organic 1 Instagram Product Focused Post In between every boosted post 1 Organic Post will create and post Boost Post-twice a week Organic 1 Google AD Product Focused Post Boost Post-twice a week Organic 1 Plan for reach audience
- 6. Compare previousfour months performance Re-targeting audience based on reached audience and analysis whether the plan is plan is going smooth or additional any initiate need to take. Identify audience preference Create a sudden-sale-offer Identify and calculate Loyal Customer and reach them with different approach Create a campaign Reach the builders, Real state company people, reach new home loan loaner Reaching new target audience from universities(Engineering) who will play role as our campus ambassador, will be selected with questionnaire submission Eco-friendly or environment friendly new post will start to post. Planning for 2nd Quarter:
- 7. Static GraphicPost Small few-sec long 3D Video Facebook AD YouTube Interval AD GIF Post Content Based Post Every post will add website URL in content Prepare a website usage method video Digital Posts Reach Audience through Mail sending Brochure(Product Information based Brochure) Reach Architectural Firms/Civil Eng. Firm with a 2-3 Page long brochure through E- mail/their page Reach through Radio Reach individual Audience
- 8. Social Media and others Post FacebookWeekly 1 with boost and 1 general post Youtube Weekly 1 with boost and 1 general post Instagram Weekly 1 with boost and 1 general post Email Prepare a list whom will send our page information with a template or brochure Google AD Weekly 1 with boost Media Analysis Facebook Weekly Report will prepare Analysis page reach Compare with other page Identify audience Preference You tube Weekly Report, Compare with other content performance, Identify audience Preference Instagram Weekly Report, Compare with other content performance, Identify audience Preference Email Response Analysis Google AD Reach Analysis Focus on Low performed media reach & Analyze to increase and add budget in high performed media reach
- 9. Social Media BudgetWay of Reach Facebook Sales/Campaign/Event/ambassad or selection Focused Post boost Post-twice a week Organic 1 You tube Sales/Campaign/Event/ambassad or selection Focused Post In between every boosted post 1 Organic Post will create and post boost Post-twice a week Organic 1 Instagram Sales/Campaign/Event/ambassad or selection Focused Post In between every boosted post 1 Organic Post will create and post boost Post-twice a week Organic 1 Google AD Sales/Campaign/Event/ambassad or selection Focused Post Product Focused Post boost Post-twice a week Organic 1 Plan for reach audience
- 10. 1 quizcontest 1 Product knowledge based quiz where all media will involved and one great panel of engineers will judge and announce it through social media Reach New Customers will strategies Create real life brick purchase experience based post Identify loyal customer who participated in every quiz and contest Product Variety Based posts Last 8 months-all-post content type will accumulated and make strategy to identify best suited customer engaging post Sponsor t-shirt , masonry items for labors and make a good visual content Make a survey-Online, Offline on Fakhris Sales/Campaign/Event/ambassador selection Focused Post We will start a small journey with a celebrity like-Abul Hayat or, Toukir who are engineer and actors as well with whom we will start a journey to accomplish our target audience reach and stablish a sustainable relationship with them. Planning for 3nd Quarter:
- 11. Facebook Instagram Email Google AD You tube We will analysis our target audience and make new target audience reach count and initiate with possible early period of time. Insight Report will finalize in this point and generate list achieving goal.