RTB eCommerce involves real-time bidding based on individual user profiles, allowing for shopper remarketing, dynamic ad personalization, and customer acquisition. The method targets users who abandon purchases and optimizes campaigns using machine learning for better performance. Overall, it enhances online advertising by connecting brands with potential customers through personalized and relevant ads.

1. What is
RTB eCommerce?

2. What do these words mean to you? 2

3. What do these words mean to you? 3

4. 4
How?

5. Performance Display 5
 Real-time bidding (RTB) based on individual user
profiles
 Shopper Remarketing
 Dynamic Ad Personalization
 Customer Acquisition
 Multivariate Campaign Optimization

6. Real-time Bidding (RTB) 6
€45
Non-RTB: Real-time Bidding:
Impressions Each impression won has
purchased in bulk unique purchase value

7. Shopper Remarketing 7
More than 90% of
shoppers will leave your
site without buying.
Remarketing finds these
users as they browse the
web and serves them
personalized ads,
bringing them back to
your site to buy.

8. Dynamic Ad Personalization 8
Each creative is personalized in real-time
based on the individual user profile
A few possibilities:
 Abandoned cart items
 Previously browsed items
 Complimentary or related products
 New, Sale, or other product tags
 Special offers based on user’s cart status,
 Application of CRM data, such
as purchase history, preferences, newsletter
subscription, etc.

9. Customer Acquisition 9
Looking for a way to
scale your audience
beyond your previous
visitors?
We can help you
connect to action-
prone new users The new users get personalized ads, too.
across the web.

10. Individual User Profile 10
All of our real-time decisioning is based on
individual user profiles computed using several
layers of data analysis.
 Bidding
 Targeting
 Personalization
 Optimization

11. Multivariate Campaign Optimization 11
Machine learning enables us to optimize each
campaign as it’s happening.
The system automatically tweaks a wide range of
variables based on real-time performance cues
from three dimensions of analysis:
1. Ad space characteristics
2. Creative performance
3. Individual user profile

12. RTB eCommerce
Welcome to the future of display.
Contact us below
to set up a test