Download to read offline
Uploaded byRahul Hela
Social Proof and Reference Group
The presentation discusses social proof and reference groups. It outlines how reference groups influence consumer behavior through conformity, membership, and word-of-mouth communication. The presentation explores the roles of opinion leaders like fashion bloggers, celebrity endorsements, and expertise. It examines different types of reference groups including membership, symbolic, friendship, and virtual groups. The presenters are students from the National Institute of Fashion Technology who are exploring these concepts.
More Related Content
Social Proof and Reference Group
- 1. PRESENTATION ON SOCIALPROOF AND REFERENCE GROUP GROUP NAME-THE PLAYZ TAGLINE-MAKE SOME DIFFERENCE PRESENTED TO-DR.ANANNYA DEB ROY PRESENTED BY- BHANUSREE MALVIYA DEBADIPTA GHOSH NITIKA SINGH RAHUL HELA DEPARTMENT OF FASHION MANAGEMENT STUDIES NATIONAL INSTITUTE OF FASHION TECHNOLOGY KOLKATA
- 2. ACKNOWLEDGEMENT We are highlyindebted to my Dr.Anannya Deb Roy for his guidance and constant supervision as well as for providing necessary information regarding the project & also for his support in completing the project.
- 3. OBJECTIVE OF THEPRESENTATION Understand how reference groups influence consumer behaviour Discuss the role of conformity as a social influence Discuss the importance of word-of- mouth communication Understand the nature of opinion leadership Understand the impact of Groups and Social Networks
- 4. OUTLINE OF THEPRESENTATION OPINION LEADER FASHION BLOGGERS REFERENCE GROUPAPPEALS REFERENCE GROUP SOCIAL PROOF
- 6.
- 7.
- 8.
- 9. REFERENCE GROUP MEMBERSHIP GROUP SYMBOLICGROUP FRIENDSHIP GROUP SHOPPING GROUP VIRTUAL GROUP ADVOCACY GROUP
- 10.
- 11.
- 12.
- 13.
- 14.
- 15.
- 16.
- 18.
- 19.
- 20.
- 21.
- 22.
- 23.
- 24.
- 25. FASHION BLOG MICRO BLOG REWETTING BRANDCOMMUNITY KLOUT SCORE
- 26.
- 27.
- 28.
- 29.
- 30. WORD OF MOUTH THEU.S. POSTAL SERVICE HOPES TO CREATE A BUZZ VIA WORD OF MOUTH.
- 31. WORD OF MOUTH Hoaxkill.comis a Web site dedicated to tracking hoaxes and debunking product rumors.
- 32.
- 33. For Creative Things ForSpiritual Guideline
- 34. TAKE OPINION TakeOpinion with My Mother for Everything . My Spiritual Master for My Spiritual Life. My Seniors for Guideline for Future.
- 35. I think youshould go “City Centre” for shopping
- 36. Take Opinion You shouldtry online shopping for “Electronics
- 38.
- 40. PRESENTER INFO Name-Bhanushree Malviya ContactNo-78796 46409 E-mail-bhanushree12@gmail.com
- 41. PRESENTER INFO Name-Nitika singh ContactNo-86973 55374 E-mail-nitisngh19@gmail.com
- 42.
- 43.