The popularity of culinary is evident by the large number of cooking/food television shows, food blogs, dinner events, celebrity chef products/endorsements, food trucks, cooking magazines, cookbooks, products and Food & Wine-related events. Because food, drink and the epicurean world is a universal touchpoint, we as leaders in the business of marketing have an obligation to figure out how to use this highly emotional and engaging connection to speak to our fans, friends, followers and customers. Food/chef personalities are becoming top choices for forward-thinking and progressive brands/products endorsements, PR programs, appearances and other traditional talent mediums. Most often Sports and Entertainment (music) are seen as the main tent poles to reach consumers, but it is my belief that Culinary is a third viable alternative and powerful option.
The popularity of culinary is evident by the large number of cooking/food television shows, food blogs, dinner events, celebrity chef products/endorsements, food trucks, cooking magazines, cookbooks, products and Food & Wine-related events. Because food, drink and the epicurean world is a universal touchpoint, we as leaders in the business of marketing have an obligation to figure out how to use this highly emotional and engaging connection to speak to our fans, friends, followers and customers. Food/chef personalities are becoming top choices for forward-thinking and progressive brands/products endorsements, PR programs, appearances and other traditional talent mediums. Most often Sports and Entertainment (music) are seen as the main tent poles to reach consumers, but it is my belief that Culinary is a third viable alternative and powerful option.
The power and Influence of the Millennial generation is undeniable as they are the largest generation in American history and hold an estimated $200 billion in purchasing power. 40% of Millennials are self-decribed "Foodies" and they engage with culinary on an almost daily basis through food television, cooking, looking for recipes online, underground dinner/supper clubs, food & wine events, and going out to eat with friends. If you are interested in speaking to the Millennial audience then culinary initiatives should absolutely be a part of your marketing program.
As the culinary marketing vertical has evolved, so too has the way brands and entities are engaging with this massive audience, which we now recognize as a Food-Connected consumer. In the pages that follow, we provide some background information on the culinary marketing as a whole and examples of how brands and entities are leveraging this powerful medium.
50 Yard Lounge became one of the premier 2014 Super Bowl VIP hospitality destination in NYC - fusing the football, culinary, music and corporate communities. Featuring more than 80 of the best chefs and restaurants in NYC throughout the week, ranging from Iron Chefs and Michelin-rated restaurants, to the top street food vendor and pizza joints, 50 Yard Lounge was also home to NY Jets Super Bowl hospitality venue, the “Jets House”. 50YL generated more than 1 BILLION impressions and counted NY Jets, USA Today, ESPN Radio, Celebrity Cruises, Rums of Puerto Rico, Jim Beam, Nespresso, Fiji Water, 888 Poker, Klipsch, California Almonds, Breville, The Daily Meal and others as partners. www.50yardlounge.com
The power and Influence of the Millennial generation is undeniable as they are the largest generation in American history and hold an estimated $200 billion in purchasing power. 40% of Millennials are self-decribed "Foodies" and they engage with culinary on an almost daily basis through food television, cooking, looking for recipes online, underground dinner/supper clubs, food & wine events, and going out to eat with friends. If you are interested in speaking to the Millennial audience then culinary initiatives should absolutely be a part of your marketing program.
As the culinary marketing vertical has evolved, so too has the way brands and entities are engaging with this massive audience, which we now recognize as a Food-Connected consumer. In the pages that follow, we provide some background information on the culinary marketing as a whole and examples of how brands and entities are leveraging this powerful medium.
50 Yard Lounge became one of the premier 2014 Super Bowl VIP hospitality destination in NYC - fusing the football, culinary, music and corporate communities. Featuring more than 80 of the best chefs and restaurants in NYC throughout the week, ranging from Iron Chefs and Michelin-rated restaurants, to the top street food vendor and pizza joints, 50 Yard Lounge was also home to NY Jets Super Bowl hospitality venue, the “Jets House”. 50YL generated more than 1 BILLION impressions and counted NY Jets, USA Today, ESPN Radio, Celebrity Cruises, Rums of Puerto Rico, Jim Beam, Nespresso, Fiji Water, 888 Poker, Klipsch, California Almonds, Breville, The Daily Meal and others as partners. www.50yardlounge.com