The document summarizes the social media posts created by the author during their internship with Ben and Jerry's from June to September 2016. Over 30 tweets were scheduled for the Ben and Jerry's CT Twitter account promoting their products and brand. Additionally, identical posts were made to their Facebook page. A unique "Scooper of the Month" series was developed to feature employees from local shops which increased online traffic. The intern also wrote an article about their experience for potential future interns.
By Sree Sreenivasan | @Sree | sree@sree.net
On April 28, 2012, I gave a TEDxNYED talk at the Museum of the Moving Image in Queens, NY.
My topic: Connecting the Physical & the Digital:
A Key to Getting Anything Done
Or, "What I learned from
a typo, a flower and a revolution"
Among the items I talked about, the #Kristofize project saluting @NickKristof: http://bit.ly/kristofize
Although email marketing does not get as much attention as social media, it's still the first thing that most people check when they wake up in the morning. Here are some tips that can help make email a powerful tool in your marketing toolkit.
How nonprofits can build more community engagement by using a social media strategy based on Nonprofit Marketing Guide's Three Gs: Be Genuine, Generous, and Grateful.
This version was presented at the Philanthropy Midw
Give It Your Best Shot: Shooting, Editing, and Sharing Your Cellphone Photogr...Mike Maginot
Early versions of this presentation were given to Photography students at Bitney College Preparatory High School and the Nevada County Camera Club. This version was presented January 20, 2017 for the Friends of Auburn Library, Auburn, CA.
By Sree Sreenivasan | @Sree | sree@sree.net
On April 28, 2012, I gave a TEDxNYED talk at the Museum of the Moving Image in Queens, NY.
My topic: Connecting the Physical & the Digital:
A Key to Getting Anything Done
Or, "What I learned from
a typo, a flower and a revolution"
Among the items I talked about, the #Kristofize project saluting @NickKristof: http://bit.ly/kristofize
Although email marketing does not get as much attention as social media, it's still the first thing that most people check when they wake up in the morning. Here are some tips that can help make email a powerful tool in your marketing toolkit.
How nonprofits can build more community engagement by using a social media strategy based on Nonprofit Marketing Guide's Three Gs: Be Genuine, Generous, and Grateful.
This version was presented at the Philanthropy Midw
Give It Your Best Shot: Shooting, Editing, and Sharing Your Cellphone Photogr...Mike Maginot
Early versions of this presentation were given to Photography students at Bitney College Preparatory High School and the Nevada County Camera Club. This version was presented January 20, 2017 for the Friends of Auburn Library, Auburn, CA.
In the palm of the customer - mobile marketing & social mediaAndreas Beining
Social media in Norway
Smartphones in Norway
How is mobile different?
Examples of use: Location based content, Coupons, QR-codes
The future is here: methods of payment, What’s next?
It was presented at the Norwegian Business School the 19.9.2012 for Linjeforeningen for MSc i Strategic Marketing Management. A similar presentation about mobile marketing was held for Altiweb’s GoMobile! seminar the 3.5.2012 and at OMG’s breakfast seminar the 30.5.2012.
Hvordan spre innholdet fra en Wordpress nettside eller blogg gratis til så ma...Andreas Beining
Hvordan spre innholdet fra en Wordpress nettside eller blogg gratis til så mange steder som mulig? Løsningen er RSS. Samtidig kan RSS også brukes til å lage innhold til nettsiden.
Andreas Beining, senior rådgiver innen digitale og sosiale medier i OMG.no, frilanser i mitt eget firma portada.no. Og i denne sammenhengen: styremedlem i Iladalen VI borettslag.
Presentasjon holdt hos Metronet på Wordpress MeetUp Oslo, #wposlo, den 22.11.2011
Velocity EU 2013 What is the velocity of an unladen swallow?pdyball
Seatwave was growing fast, success was unabated, and industry awards were landing on their doormat. Infrastructure had been revamped, load patterns were understood. Everything was going just great…
Until…
The marketing team planned Seatwave’s first UK TV campaign – all regions – simultaneously, but only told the engineering team the day before the first advert was due to run!
10 seconds into the advert the site melted and there was a collective thud as heads hit desks.
It was expensive lesson to learn but also the wake up call that forced everyone in Seatwave to focus on the performance of their site.
In this session we’ll share that pain we experienced, and how we improved performance so that when all our competitors crashed during the UKs largest concert ticket sale, we were able to take 20 days revenue in just 2 hours!
However, maintaining performance is a challenge, product owners want new features, the site starts to put on weight and slowly performance starts to degrade once more.
Will it take another disaster to focus everyone on performance or is there another way to avoid “boom and bust”?
We’ll talk about the steps we’re taking to avoid “boom and bust” by making both performance and the impact performance has on our customers visible to everyone across Seatwave including:
Our Adobe Site Catalyst installation with a custom implementation of the W3C Navigation Timing API allowing us to segment our business KPI’s by speed.
How we’re using a WebPageTest within continuous integration for our QA and production builds.
How we constantly review our performance against competitors using our own installation of the HTTPArchive.
Join us on our quest in search of the Holy Grail of truly understanding how web site performance affects our business, and the processes and systems we are putting in place to ensure we keep speed at the heart of our product development roadmap.
Spending a day with Sanne Roemen: pondering about identity, time, life, the w...Marina Noordegraaf
This is the visual essence of the inspiring thoughts and observations of Sanne Roemen on a sunny day in Haarlem, The Netherlands, as seen through the eyes of Marina Noordegraaf
In the palm of the customer - mobile marketing & social mediaAndreas Beining
Social media in Norway
Smartphones in Norway
How is mobile different?
Examples of use: Location based content, Coupons, QR-codes
The future is here: methods of payment, What’s next?
It was presented at the Norwegian Business School the 19.9.2012 for Linjeforeningen for MSc i Strategic Marketing Management. A similar presentation about mobile marketing was held for Altiweb’s GoMobile! seminar the 3.5.2012 and at OMG’s breakfast seminar the 30.5.2012.
Hvordan spre innholdet fra en Wordpress nettside eller blogg gratis til så ma...Andreas Beining
Hvordan spre innholdet fra en Wordpress nettside eller blogg gratis til så mange steder som mulig? Løsningen er RSS. Samtidig kan RSS også brukes til å lage innhold til nettsiden.
Andreas Beining, senior rådgiver innen digitale og sosiale medier i OMG.no, frilanser i mitt eget firma portada.no. Og i denne sammenhengen: styremedlem i Iladalen VI borettslag.
Presentasjon holdt hos Metronet på Wordpress MeetUp Oslo, #wposlo, den 22.11.2011
Velocity EU 2013 What is the velocity of an unladen swallow?pdyball
Seatwave was growing fast, success was unabated, and industry awards were landing on their doormat. Infrastructure had been revamped, load patterns were understood. Everything was going just great…
Until…
The marketing team planned Seatwave’s first UK TV campaign – all regions – simultaneously, but only told the engineering team the day before the first advert was due to run!
10 seconds into the advert the site melted and there was a collective thud as heads hit desks.
It was expensive lesson to learn but also the wake up call that forced everyone in Seatwave to focus on the performance of their site.
In this session we’ll share that pain we experienced, and how we improved performance so that when all our competitors crashed during the UKs largest concert ticket sale, we were able to take 20 days revenue in just 2 hours!
However, maintaining performance is a challenge, product owners want new features, the site starts to put on weight and slowly performance starts to degrade once more.
Will it take another disaster to focus everyone on performance or is there another way to avoid “boom and bust”?
We’ll talk about the steps we’re taking to avoid “boom and bust” by making both performance and the impact performance has on our customers visible to everyone across Seatwave including:
Our Adobe Site Catalyst installation with a custom implementation of the W3C Navigation Timing API allowing us to segment our business KPI’s by speed.
How we’re using a WebPageTest within continuous integration for our QA and production builds.
How we constantly review our performance against competitors using our own installation of the HTTPArchive.
Join us on our quest in search of the Holy Grail of truly understanding how web site performance affects our business, and the processes and systems we are putting in place to ensure we keep speed at the heart of our product development roadmap.
Spending a day with Sanne Roemen: pondering about identity, time, life, the w...Marina Noordegraaf
This is the visual essence of the inspiring thoughts and observations of Sanne Roemen on a sunny day in Haarlem, The Netherlands, as seen through the eyes of Marina Noordegraaf
3. Facebook:
The Facebook posts I created were identical to the Twitter posts seen above. One unique
assignment that was posted on the Facebook pages was the “Scooper of the Month” that aimed
to better connect the community to the Ben and Jerry’s shops. For the “Scooper of the Month,” I
visited and interviewed Scoopers at the Glastonbury, South Windsor and Canton shops. I did
this for the months of August and September. By implementing this program, there was a
significant increase in online traffic. Below are the posts:
Canton Shops August Post:
South Windsor Shops August Post: