Social Media Optimization in Simple WordsJaydip Parikh
This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.
This document discusses social media optimization (SMO) for businesses. SMO involves using social media platforms like Twitter, Facebook, and blogs to generate publicity and increase awareness of a brand, product, or service. It explains that SMO is similar to search engine optimization but aims to drive traffic through social sharing rather than search results. The document provides tips for businesses on creating social profiles, engaging audiences, boosting their brand, and outlines the key benefits of SMO like increased traffic, visibility, customer relationships and popularity.
The document provides an overview of social media optimization (SMO). It defines SMO as promoting content through social features to make it more visible and linkable on social networks. The document outlines 16 rules of SMO, such as increasing linkability, encouraging content sharing, and participating in conversations. It also discusses how SMO differs from search engine optimization by focusing on off-site optimization and building communities rather than just traffic. Examples are given of how businesses have successfully used SMO strategies like contests, troubleshooting, and location-based promotions.
Social Media Optimization( SMO)- Getting listed on the search engines using s...hillarybressler
This document discusses how brands can use social media optimization (SMO) to improve search engine rankings. SMO involves strategically distributing social media posts and metadata like hashtags and keywords to increase discoverability. Key aspects of SMO include using targeted titles, descriptions, hashtags and links within social posts to drive traffic back to websites and boost rankings. The document provides examples of optimizing profiles, posts and sharing on networks like Facebook, Twitter, YouTube and more to gain search visibility for brands.
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
Social media marketing (SMM) utilizes social media sites as a marketing tool to produce content that users will share. This helps increase brand exposure and broaden customer reach for companies. Important techniques of SMM include targeting specific audiences through their interests on social media, consumer online brand related activities (COBRAs) where consumers share pictures of products, and electronic word of mouth (eWOM) where consumer reviews promote products. Traditional advertising is declining as internet and social media use grows. Goals of SMM include driving traffic to websites, developing relationships, strengthening brands, and inspiring interest in products.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
Social Media Optimization in Simple WordsJaydip Parikh
This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.
This document discusses social media optimization (SMO) for businesses. SMO involves using social media platforms like Twitter, Facebook, and blogs to generate publicity and increase awareness of a brand, product, or service. It explains that SMO is similar to search engine optimization but aims to drive traffic through social sharing rather than search results. The document provides tips for businesses on creating social profiles, engaging audiences, boosting their brand, and outlines the key benefits of SMO like increased traffic, visibility, customer relationships and popularity.
The document provides an overview of social media optimization (SMO). It defines SMO as promoting content through social features to make it more visible and linkable on social networks. The document outlines 16 rules of SMO, such as increasing linkability, encouraging content sharing, and participating in conversations. It also discusses how SMO differs from search engine optimization by focusing on off-site optimization and building communities rather than just traffic. Examples are given of how businesses have successfully used SMO strategies like contests, troubleshooting, and location-based promotions.
Social Media Optimization( SMO)- Getting listed on the search engines using s...hillarybressler
This document discusses how brands can use social media optimization (SMO) to improve search engine rankings. SMO involves strategically distributing social media posts and metadata like hashtags and keywords to increase discoverability. Key aspects of SMO include using targeted titles, descriptions, hashtags and links within social posts to drive traffic back to websites and boost rankings. The document provides examples of optimizing profiles, posts and sharing on networks like Facebook, Twitter, YouTube and more to gain search visibility for brands.
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
Social media marketing (SMM) utilizes social media sites as a marketing tool to produce content that users will share. This helps increase brand exposure and broaden customer reach for companies. Important techniques of SMM include targeting specific audiences through their interests on social media, consumer online brand related activities (COBRAs) where consumers share pictures of products, and electronic word of mouth (eWOM) where consumer reviews promote products. Traditional advertising is declining as internet and social media use grows. Goals of SMM include driving traffic to websites, developing relationships, strengthening brands, and inspiring interest in products.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
Social Media Optimization Services,Social Media MarketingeWittas SEO
eWittas provides Social Media Optimization Services, Social Media Marketing, Social Media Bookmarking, Online Reputation Management. Social media optimization (SMO) is a set of methods for attracting visitors to website content by promoting and publicizing it through social media. SMO is a subset of social media marketing, which is promoting and publicizing products and services in general through social media.
Negeninfotech is a Professional Web Design Company in India offers affordable Web designing and Website Development in India,search engine optimization,E-commerce web designing India.
The document discusses SEO, SEM, and SMO services including on-page and off-page optimization, social media marketing, content writing, and keyword promotion. Reports will be provided weekly. The services aim to increase website traffic and rankings through techniques like link building, article submissions, social bookmarking, and paid advertising campaigns.
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Rohit Bhargava
A presentation originally created in 2006, and updated in 2014 with 8 NEW SLIDES and tips on how to promote, market and distribute your content marketing online.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Social Media Optimization Training in Ambala ! Batra Computer Centrejatin batra
Are you in search of Scial media optimization training in Ambala Cantt?
Now your search ends here.. BATRA COMPUTER CENTRE provides you best SMO training in Ambala Cantt. We also provide training in Basics of Computer, training in Programming Languages like C, C++, HTML, PHP, Training in Web Designing, Web Development, SEO, SMO and we also offer training in many other computer courses also.
To create a blog on WordPress.com, visit their website and sign up by providing a blog address, username, password, and email address. Then activate the blog by clicking a link in an email from WordPress. From there, you can add new posts by typing a title, content, and tags before publishing it to go live on your new blog.
To post on WordPress, sign in using provided credentials. From the dashboard, click "Add New" under Posts to create a new post. Enter a title and description then add files by uploading from your computer or dragging and dropping into the window. Import the files and add a description or caption if needed. Select the category and tags for the post before previewing or publishing it to the website.
Nationale Uitgeefdag - Betrokkenheid en conversie verhogen met e-mailmarketingCopernica BV
Het gedrag van nieuwsbrieflezers biedt veel informatie over bijvoorbeeld interesses. Met behulp van deze data kunnen nieuwsbrieven worden gepersonaliseerd of gesegmenteerde campagnes worden verstuurd. Dat verhoogt de betrokkenheid. Ook kunnen advertenties gepersonaliseerd in de nieuwsbrief worden opgenomen. U krijgt praktische tips om nieuwsbrieflezers en adverteerders nog beter te bedienen.
This document provides instructions for posting on WordPress. It explains how to sign in, click "Posts" to see existing posts, and click "Add New" to create a new post. It describes adding a title, content of 100-200 words, tags, and categories. Instructions are given for previewing the post and publishing it. It also explains how to insert images, Google Maps, and YouTube videos into posts. The document stresses keeping posts short, energetic, and appealing to readers through visual elements and personality.
Paging & Posting in WordPress discusses key concepts for organizing blog content including:
Posts are the main content items that are displayed in reverse chronological order. Pages are static content like "About" pages. Sticky posts can be used to pin important posts to the top. Tags and categories allow grouping related posts. Widgets add elements to sidebars like calendars and blogrolls. Archives organize posts by date or category. Permalinks are permanent URLs for posts and pages.
This document provides an overview of web analytics and SEO for startups. It discusses how analytics can help startups understand their audience, acquisition channels, user behavior, conversions and make data-driven decisions. It also covers SEO best practices like keyword research, technical optimization of pages, link building and content marketing. The key takeaway is that web analytics and SEO require ongoing effort to understand website performance and visibility over time.
Web 2.0 services are at boom nowadays therefore we would like to help you in Word Press post management. Now you can easily manage your own Word Press blog.
To write a post in WordPress, login and go to the write section. Choose a descriptive headline and category for the post. Write the content and use formatting tools to add visual elements like bold, bullets, and indents. Add a photo or graphic from your computer by giving it a title and description. Select where in the post to place the image. When finished, click publish. For more tutorials, visit www.bloggingempires.com.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
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How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Social Media Optimization Services,Social Media MarketingeWittas SEO
eWittas provides Social Media Optimization Services, Social Media Marketing, Social Media Bookmarking, Online Reputation Management. Social media optimization (SMO) is a set of methods for attracting visitors to website content by promoting and publicizing it through social media. SMO is a subset of social media marketing, which is promoting and publicizing products and services in general through social media.
Negeninfotech is a Professional Web Design Company in India offers affordable Web designing and Website Development in India,search engine optimization,E-commerce web designing India.
The document discusses SEO, SEM, and SMO services including on-page and off-page optimization, social media marketing, content writing, and keyword promotion. Reports will be provided weekly. The services aim to increase website traffic and rankings through techniques like link building, article submissions, social bookmarking, and paid advertising campaigns.
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Rohit Bhargava
A presentation originally created in 2006, and updated in 2014 with 8 NEW SLIDES and tips on how to promote, market and distribute your content marketing online.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Social Media Optimization Training in Ambala ! Batra Computer Centrejatin batra
Are you in search of Scial media optimization training in Ambala Cantt?
Now your search ends here.. BATRA COMPUTER CENTRE provides you best SMO training in Ambala Cantt. We also provide training in Basics of Computer, training in Programming Languages like C, C++, HTML, PHP, Training in Web Designing, Web Development, SEO, SMO and we also offer training in many other computer courses also.
To create a blog on WordPress.com, visit their website and sign up by providing a blog address, username, password, and email address. Then activate the blog by clicking a link in an email from WordPress. From there, you can add new posts by typing a title, content, and tags before publishing it to go live on your new blog.
To post on WordPress, sign in using provided credentials. From the dashboard, click "Add New" under Posts to create a new post. Enter a title and description then add files by uploading from your computer or dragging and dropping into the window. Import the files and add a description or caption if needed. Select the category and tags for the post before previewing or publishing it to the website.
Nationale Uitgeefdag - Betrokkenheid en conversie verhogen met e-mailmarketingCopernica BV
Het gedrag van nieuwsbrieflezers biedt veel informatie over bijvoorbeeld interesses. Met behulp van deze data kunnen nieuwsbrieven worden gepersonaliseerd of gesegmenteerde campagnes worden verstuurd. Dat verhoogt de betrokkenheid. Ook kunnen advertenties gepersonaliseerd in de nieuwsbrief worden opgenomen. U krijgt praktische tips om nieuwsbrieflezers en adverteerders nog beter te bedienen.
This document provides instructions for posting on WordPress. It explains how to sign in, click "Posts" to see existing posts, and click "Add New" to create a new post. It describes adding a title, content of 100-200 words, tags, and categories. Instructions are given for previewing the post and publishing it. It also explains how to insert images, Google Maps, and YouTube videos into posts. The document stresses keeping posts short, energetic, and appealing to readers through visual elements and personality.
Paging & Posting in WordPress discusses key concepts for organizing blog content including:
Posts are the main content items that are displayed in reverse chronological order. Pages are static content like "About" pages. Sticky posts can be used to pin important posts to the top. Tags and categories allow grouping related posts. Widgets add elements to sidebars like calendars and blogrolls. Archives organize posts by date or category. Permalinks are permanent URLs for posts and pages.
This document provides an overview of web analytics and SEO for startups. It discusses how analytics can help startups understand their audience, acquisition channels, user behavior, conversions and make data-driven decisions. It also covers SEO best practices like keyword research, technical optimization of pages, link building and content marketing. The key takeaway is that web analytics and SEO require ongoing effort to understand website performance and visibility over time.
Web 2.0 services are at boom nowadays therefore we would like to help you in Word Press post management. Now you can easily manage your own Word Press blog.
To write a post in WordPress, login and go to the write section. Choose a descriptive headline and category for the post. Write the content and use formatting tools to add visual elements like bold, bullets, and indents. Add a photo or graphic from your computer by giving it a title and description. Select where in the post to place the image. When finished, click publish. For more tutorials, visit www.bloggingempires.com.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
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From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
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Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
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- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
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https://digibrooks.com/digital-marketing-services/
2. What is SMO ?
Social media optimization (SMO) is the use of a number of social media outlets and communities to
generate publicity to increase the awareness of a product, service brand or event. Types of social media
involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such
as Twitter, and video sharing websites and blogging sites. SMO is similar to search engine optimization, in
that the goal is to generate web traffic and to a site and increase awareness for a website. In general,
social media optimization refers to optimizing a website and its content to encourage more users to use
and share links to the website across social media and networking sites. SMO also refers to software tools
that automate this process, or to website experts who undertake this process for clients.
3. Types of SMO -
1) Social network:
Yes, yes what is social media without your favourite social networking site like Facebook? To others who
sit there clueless, social networks are social sites which give its users a platform to meet and connect to
people around the globe who share similar interests and passions.
2) Book marking sites:
So, these basically only the technical ones will understand. These sites allow users to save and organize
links of infinite online resources and websites. It gives the user the ability to “tag” links, which makes it
easier to search, and invariably, share with their followers. StumbleUpon is one an example of a
bookmarking site.
4. 3) Social news:
This site allows its users to post news links and other items to reference to outside articles. The other
members then vote for the best one which eventually then gets prominently displayed on the site. Best
example for such a form of social media is Reddit.
4) Media Sharing:
Almost all of us are familiar with the popular media sharing website: Youtube, and we also hear success
stories of people who make it big from here. So, media sharing websites like these, allow you to share
different types of media like pictures, music videos or random videos to reach out to a larger audience. It
also has features like creating a profile and commenting on other’s post like in Facebook.
5) Microblogging:
Twitter is the most famous micro blogging site. These sites allow users to share certain links, sites etc, on
their walls, and these are then posted on the ‘walls’ of everyone who has subscribed to that user’s
account.
Over the years social media and the digital market is taking over the Indian subcontinent by storm. With
services like social media optimization getting more and more takers, digital seems to be the best way to
go!
5. SMO is becoming an increasingly important factor in search engine Optimization,
which is process of designing a website.
SMO was first used and described by marketer Rohit Bhargava on his marketing
blog in August 2006,.
He also established important rules of social media Optimization.
6. The 16 rules of SMO, according to one source, are as follows:
1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content to "travel" via sharing
5. Encourage the mashup, where users are allowed to remix content
6. Be a user resource, even if it doesn’t help you (e.g., provide resources and information for
users)
7. Reward helpful and valuable users
8. Participate (join the online conversation)
9. Know how to target your audience
10. Create new, quality content ("web scraping" of existing online content is ignored by good
search engines)
11. Be "real" in the tone and style of the posts
12. Don't forget your roots; be humble
13. Don't be afraid to experiment, innovate, try new things and "stay fresh"
14. Develop an SMO strategy
7. Goals of SMO -
The goal of SMO is to strategically create interesting online content, ranging from
well-written text to eye-catching digital photos or video clips that encourages and
entices people to engage with a website and then share this content, via its
weblink, with their social media contacts and friends. Common examples of social
media engagement are "liking and commenting on posts, retweeting, embedding,
sharing, and promoting content. Social media optimization is also an effective way
of implementing online reputation management (ORM), meaning that if someone
posts bad reviews of a business, a SMO strategy can ensure that the negative
feedback is not the first link to come up in a list of search engine results
8. How SMO benefits you ?
With social media optimization, comes a fantastic benefit – it helps you develop a good link profile so
that your website gets quality traffic from search engines as well. But it takes time to happen.
It is of extreme importance that your website become a part of the online community in order for your
social media optimization to be successful and in order for your site to get more links.
9. Advantages of SMO -
1)SMO can attract niche customers/clients to your website
2) SMO helps you achieve better return on investment (ROI)
3) SMO is like putting a face to your name – it influences readers to think that
one of them have tried your product/service and is very happy about the results –
this creates a very positive impression of your business online
4) SMO creates a buzz on the Internet about your products/services, which helps
your company gain attention.
10.
11. SMO vs SEO
Online marketing is all about awareness and visibility. Most of the time, people find your small business
online in one of three ways:
Your company comes up early in search engine results,
You’re mentioned or recommended by another person or website they visit, or
They already know about your company and go looking for you
Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to
your website the first way, by improving your search engine rankings. Social media optimization (SMO)
can be one part of SEO—but it also contributes to all three ways people find you online.