This document outlines plans for launching a social media and interactive marketing campaign for a new website called PAK Multimedia. PAK Multimedia is a boutique agency that offers services like branding, logo design, photography, illustration, catalogs, packaging, AutoCAD, 3D modeling, animation, and website design. The target audiences are advertising, PR and publishing agencies, as well as small and large businesses in the New York City area. The website will feature a portfolio, links to social media pages, contact info, opt-in/out forms, testimonials and blogs. The social media campaign will include pre-launch announcements on Twitter and Hootsuite, the launch date, and post-launch reminders.

1. SOCIAL MEDIA/INTERACTIVE
MARKETING CAMPAIGN LAUNCH
FOR THE NEW WEBSITE OF:

2. ABOUT: ( this will be on my website)
PAK MULTIMEDIA is a full service
boutique agency logo & graphic
design, advertising, publishing, web
design Specializing in the following
services:

3. Boutique High End Design Services:
1. Branding & Logo Design
2. Photography & Illustration
3. Catalogs, Diagraming
4. Packaging

4. Boutique High End Design Services:
1. Auto Cad with Fly Thrus
& 3D Modeling & Animation
2. Website Design & Publishing
3. Competitive Pricing / Discounts
to first time & permanent clients
depending on type of job.

5. Target Audiences (Basically Every type of Business in
New York City Area):
1. Ad & PR agencies, Publishing, Packaging firms
that farm out their work.
2. Any type of Large to Small business firms that doesn’t
either have the space or money to hire a full time
person to create and / or update their websites.
3. Competition other full service agencies of any type.

6. BASIC FEATURES OF MY WEBSITE WILL BE:
1. My Work Portfolio which includes pieces from advertising,
publishing, packaging 3D modeling & animation as well as visual
special effects.
2. It will have connections to my Facebook, Twitter and Link In pages.
3. It will have my email and cell number on the website same like my
linking page
4. It will have Opt / In and Out section.
5. It will eventually have testimonials and blogs ( twitter chats with
current and possible future clients.

7. My original content will consist of descriptions of all the
portfolio pieces on the website including which pieces of
software were used to create them.
I will capture personal information from customer by offering:
• Free Consultations
• Customized Discounts to first time clients.
• Permanent clients – give better pricing on a yearly basis.

8. My Social Media Campaign
• Pre launch date Nov. 15, 2015
Start a Hashtag / Twitter Chat announcing the launch
date – as well as Hootsuite doing the same
• Launch date Nov. 19, 2015 – on Nov. 18 – use Hootsuite
announcing the launch date again
• Post Launch date Nov. 22, 2015 – do an email blast and
use Hootsuite to remind people about my Website.