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Social Media Destination Development
Mike Russell is responsible for promoting Flagstaff, Arizona through various publications and social media platforms. The document discusses how social media has changed tourism by allowing people to research destinations and share experiences online. It provides tips for building an effective social media strategy for tourism promotion, including assigning roles, choosing key platforms, and using a management tool for scheduling and collecting content. The importance of authentic, relevant, and timely content that tells a story is emphasized.
Social Media Destination Development
- 1. Social Media Destination Development FlagstaffConvention & Visitors Bureau
- 2. Hello! I am MikeRussell You can find me at: @mikerdzign @Visitflagstaff 2 I am ecstatic to be working in, and for, my hometown of Flagstaff and enjoy promoting its many attractions through print publications and web media. I currently am responsible for production and distribution of "Flagstaff Happenings" a weekly event calendar as well as "Flagstaff 365 Happenings" a weekly email blast. I also maintain the flagstaffarizona.org website and post on Twitter, Facebook and Instagram for @VisitFlagstaff. Specialties: Logo Development • Illustration • Graphic Design • Print Coordination • Social Media
- 3. Social Media in Tourism SocialNetworking has changed how people research trips, make decisions and share experiences. 3
- 4. “ 4 Today’s travelers goonline to research their future travel destinations and accommodations. When booking travel, 89% of millennials plan travel activities based on content posted by their peers online.https://www.entrepreneur.com/article/286408
- 5. Building a social strategy 5 ◎Assignroles ◎Choose platforms ◎Use a management tool for scheduling ◎Collect content ◎Be authentic
- 6. Role Management Marketing Customers are interactingwith brands through social media. If you're not using social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing the conversation. PR Social media can be a crucial component in getting your products and/or services covered in the media. “Media” has expanded from news networks and newspapers to bloggers, podcasters, and influencers. Graphic Design By having professionally done graphic design attached to social media you significantly increases the strength of your brand image as a whole and builds trust your target audience. 6
- 7. Social Media platforms Twitter Twitteris a great place to act as a digital concierge & virtual visitor center. Answer questions about your destination. Facebook A destination Facebook page promotes your region and allows tourists to create and share content about your destination. Instagram Your Instagram should feel like a curated gallery of the best images that represent your brand’s ideas or values. YouTube YouTube is the second largest search engine after Google and many travellers start their trip planning with search! LinkedIn LinkedIn creates opportunities to interact with your industry partners and give updates on what you are doing to promote tourism. Flickr Flickr is just an easy way to house groups of photos for people to find on the web. 7
- 8. How to manageit all 8
- 9. Social Media ManagementTools 9
- 10. Schedule and planning Despitewhat people may think, social media takes time and energy. Scheduling can help save time and make sure you are consistent and getting your message across multiple networks. 10 Flagstaff CVB Creative Intern Emily
- 11. Getting content Create contentthat tells a story. 11
- 12. A picture isworth a thousand words Create your own content, don’t use stock or memes. People want authentic, relevant and time sensitive subject matter. 12
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- 14. Earned, Owned &Paid Media OWNED MEDIA EARNED MEDIA PAID MEDIA 14 SHARING MENTIONS SHARES REPOSTS REVIEWS WEB PROPERTIES WEBSITE MOBILE SITE BLOG SITE SOCIAL MEDIA CHANNELS ADVERTISING PAY PER CLICK DISPLAY ADS RETARGETING PAID INFLUENCERS PAID CONTENT PROMOTION SOCIAL MEDIA ADS https://www.titangrowth.com/newsarticles/trifecta.html
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- 16. Relevant Use content thatis timely and speaks to the seasons. 16
- 17. Be Authentic 17 70% People wantto learn about products through content vs. through traditional advertisments. 92% Consumers say they trust earned media, while only half trust paid ads. https://www.socialmediatoday.com/marketing/2015-02- 25/how-build-social-media-ambassador-program
- 18. Collecting Data 2014 20152016 2017 Facebook Fans 46,474 57,675 81,462 85,310 Twitter Follows 5,265 6,492 7,917 8,416 YouTube Views 94,972 165,292 596,726 840,132 Instagram Likes 0 880 15,737 38,883 18
- 19. Growth since 2014 19 46,474 57,675 81,46285,310 2014 2015 2017 2018 0 20,000 40,000 60,000 80,000 100,000 Facebook Fans 5,265 6,492 7,917 8,416 0 2,000 4,000 6,000 8,000 10,000 2014 2015 2017 2018 Twitter Follows 94,972 165,292 596,723 840,132 0 200,000 400,000 600,000 800,000 1,000,000 2014 2015 2017 2018 Youtube Views 0 880 15,737 38,883 0 10000 20000 30000 40000 50000 2014 2015 2017 2018 Instagram Likes
- 20. Place your screenshothere Try new things The more places you are, the more people will be able to learn about your destination. 20
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- 25. Thanks! Any questions? Twitter :@visitflagstaff Facebook : Visit Flagstaff Instagram : @visitflagstaff Youtube : FlagstaffTourism 25 Flickr : visitflagstaff Linkedin : Flagstaff Convention & Visitors Bureau
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Editor's Notes
- #10 Hootsuite, Tweetdeck, Sprout social, Buffer
- #12 Flagstaff >> Characters Welcomed, beard accessories provided.
- #14 Emma Gardner
- #16 #Repost @chelseabirdd with @repostapp ・・・ Day trips up north are a must in Arizona during the summertime -- it's the only way to really beat the heat! // Sharing a few fun memories and photos from @citizenhd and I's recent day trip to @visitflagstaff on the blog today! #acolorstory #everydaymadewell #modcloth