Warren Beatty was accidentally handed the wrong envelope for Best Picture at the 2017 Oscars, announcing La La Land as the winner when it was actually Moonlight. This mistake occurred because Brian Cullinan, the chairman of PwC who was responsible for handing out the envelopes, had tweeted a photo of Emma Stone backstage just before the award was presented. The social media reaction to the error at the Oscars was immense, amplifying the story and adding to the chaos and confusion of the incorrect Best Picture announcement.

1. And the best picture goes
to…? - a story how LA La
Land’s loss was Twitter’s
gain.

3. The chaos came about because Beatty had been handed the wrong envelope — he was given the
extra copy of Emma Stone's best actress card — by Brian Cullinan, chairman of the U.S. board of
PwC. Sharing Academy Award duties with colleague Martha Ruiz, Cullinan is known for being
enamored with Hollywood and tweeted a photo of Stone backstage after her win, just minutes before
he handed the wrong envelope to Beatty. The only two people who know the results ahead of time are
the two accountants from PwC, who each have a full set of envelopes and stand in opposite wings of
the theater since they don't know from which side the presenters will enter.

5. The social media ERUPTED after the Oscars stuff up that saw Faye
Dunaway and Warren Beatty accidentally announce the wrong winner
for Best Picture.

8. Would the story be so
loud without the social
media influence?