Blake Mycoskie is a great American Entrepreneur. He is a Social Entrepreneur. He is also one of the sharks in the American television series Shark Tank.
About Toms company and its social contribution and its background, non-profit company based in Los Angeles . Company designs markets shoes as well as eyewear, coffee apparel handbags. Founded in 2006, founders are Blake Mycoskie and Alejo Nitti. Number of Employees are 500.
About Toms company and its social contribution and its background, non-profit company based in Los Angeles . Company designs markets shoes as well as eyewear, coffee apparel handbags. Founded in 2006, founders are Blake Mycoskie and Alejo Nitti. Number of Employees are 500.
Case 4.2 TOMS’ One-for-One Business Model Is it Sustainable for t.docxzebadiahsummers
Case 4.2 TOMS’ One-for-One Business Model: Is it Sustainable for the Future?
• Web: www.toms.com • Facebook: TOMS • Twitter: @TOMS
Bruce R. Barringer, Oklahoma State University
R. Duane Ireland, Texas A&M University
Introduction
In 2005, Blake Mycoskie, a serial entrepreneur, needed a break. After starting 5 companies in 12 years, he traveled to Argentina looking for some time to relax. He met some expatriates who were doing social work in villages on the outskirts of Buenos Aires and asked if he could tag along. In one village in particular, he noticed that most of the children didn’t have shoes. He stopped a few of the kids to look at their feet and saw cuts, abrasions, and infections. He knew the villagers were poor and couldn’t afford to buy their children shoes and wondered what he could do to help. He also knew there was an inexpensive shoe in Argentina called the alpargata. What would be the best way to provide poor Argentinean children alpargata shoes?
Mycoskie thought about starting a charity but felt the charity model wouldn’t work. He envisioned himself asking his family and friends for contributions, and knew they would contribute once, or twice, or maybe even several times. But it would be hard to continue to ask. What he needed was an approach that would sustain itself by selling a product that people needed to buy anyway. The approach Mycoskie came up with he later dubbed “one-for-one.” He would create a for-profit business to sell alpargata shoes, and for every pair sold he’d donate a pair to a child in need.
Mycoskie returned to the United States and set up shop in Santa Monica, California. He started TOMS with no shoe industry experience. The company was originally called Shoes for Tomorrow but was quickly shortened to TOMS. To get started, Mycoskie went from one retail store to another with his unique business idea. A few Los Angeles boutiques agreed to sell the shoes. His first break came when the Los Angeles Times ran an article about his business. To Mycoskie’s surprise, the article spurred $88,000 in orders in a single weekend.
Fast forward to today. TOMS is now an international brand. Its one-for-one model has been expanded to include shoes, eyewear, coffee, and bags. As of early 2017, TOMS had given away 60 million pairs of shoes in 75 countries, had helped restore sight for 400,000 people in 13 countries, and has helped provide over 335,000 weeks of safe water in 6 countries. The one-to-one model has been tweaked some, but the intention is the same. TOMS still gives away a pair of shoes for every pair it sells. Eyewear was added in 2011. Rather than donating a pair of glasses for every pair its sells, TOMS donates an equivalent amount of money that is used for sight-saving measures, such as eye surgery, medical treatment, or a new pair of prescription glasses. Coffee was added in 2014, under the “TOMS Roasting Company” brand. For every bag of coffee that’s sold, TOMS Roasting Company works with its Giving Partners to.
BlogWell New York Social Media Case Study: Scholastic, presented by Ivy Li an...SocialMedia.org
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Case 4.2 TOMS’ One-for-One Business Model Is it Sustainable for t.docxzebadiahsummers
Case 4.2 TOMS’ One-for-One Business Model: Is it Sustainable for the Future?
• Web: www.toms.com • Facebook: TOMS • Twitter: @TOMS
Bruce R. Barringer, Oklahoma State University
R. Duane Ireland, Texas A&M University
Introduction
In 2005, Blake Mycoskie, a serial entrepreneur, needed a break. After starting 5 companies in 12 years, he traveled to Argentina looking for some time to relax. He met some expatriates who were doing social work in villages on the outskirts of Buenos Aires and asked if he could tag along. In one village in particular, he noticed that most of the children didn’t have shoes. He stopped a few of the kids to look at their feet and saw cuts, abrasions, and infections. He knew the villagers were poor and couldn’t afford to buy their children shoes and wondered what he could do to help. He also knew there was an inexpensive shoe in Argentina called the alpargata. What would be the best way to provide poor Argentinean children alpargata shoes?
Mycoskie thought about starting a charity but felt the charity model wouldn’t work. He envisioned himself asking his family and friends for contributions, and knew they would contribute once, or twice, or maybe even several times. But it would be hard to continue to ask. What he needed was an approach that would sustain itself by selling a product that people needed to buy anyway. The approach Mycoskie came up with he later dubbed “one-for-one.” He would create a for-profit business to sell alpargata shoes, and for every pair sold he’d donate a pair to a child in need.
Mycoskie returned to the United States and set up shop in Santa Monica, California. He started TOMS with no shoe industry experience. The company was originally called Shoes for Tomorrow but was quickly shortened to TOMS. To get started, Mycoskie went from one retail store to another with his unique business idea. A few Los Angeles boutiques agreed to sell the shoes. His first break came when the Los Angeles Times ran an article about his business. To Mycoskie’s surprise, the article spurred $88,000 in orders in a single weekend.
Fast forward to today. TOMS is now an international brand. Its one-for-one model has been expanded to include shoes, eyewear, coffee, and bags. As of early 2017, TOMS had given away 60 million pairs of shoes in 75 countries, had helped restore sight for 400,000 people in 13 countries, and has helped provide over 335,000 weeks of safe water in 6 countries. The one-to-one model has been tweaked some, but the intention is the same. TOMS still gives away a pair of shoes for every pair it sells. Eyewear was added in 2011. Rather than donating a pair of glasses for every pair its sells, TOMS donates an equivalent amount of money that is used for sight-saving measures, such as eye surgery, medical treatment, or a new pair of prescription glasses. Coffee was added in 2014, under the “TOMS Roasting Company” brand. For every bag of coffee that’s sold, TOMS Roasting Company works with its Giving Partners to.
BlogWell New York Social Media Case Study: Scholastic, presented by Ivy Li an...SocialMedia.org
Scholastic's Social Media Producer, Corporate Communications, Ivy Li, & Manager, Corporate Communications, Tyler Reed, share how Scholastic connected bloggers and the online community to create a successful corporate blog and influential online voice.
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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Social entrepreneur Blake MyCoskie
1. INTRODUCTION
Entreprenuer :-Blake Mycoskie
Born:- August 26, 1976
Education:-Southern Methodist University.
Occupation:-Blake Mycoskie is the
founder of Toms shoes.
Spouse:-He got married in the year 2012
to Heather Lang Mycoskie.
Books:-[Start Something That Matters]
Net Worth:-$300 million dollars.
2. EARLY LIFE AND EDUCATION
• Graduation
• Sports scholarship
• First business
• Family background
3. CAREER
• Founder of Mycoskie media .
• Shoes for Better Tomorrows.
• Published the Book Start Something
That Matters in 2011.
• Launch of TOMS Roasting Co.
5. Interesting Facts About Tom's Shoes
• TOMS has no advertising budget.
• TOMS donations are the highest
quality products.
• TOMS donates new shoes when kids
grow out of their old pair.
• Social Media Supports them.
• Over 500 nation wide stores.
6. AWARDS
Keynote speaker, (2011)
Secretary of State’s Award of
Corporate Excellence (2009)
Bloomberg Business week "America's
Most Promising Social Entrepreneurs"
(2008)
People "Heroes Among Us" (2007)
People’s Design Award from the
Cooper-Hewitt National Design
Museum (2007)