Sue Ryder is a charity that provides palliative care services and raises awareness through various local events in the United Kingdom. It hosts charity sales every two months in Nettlebed, England to raise funds for its hospice located there. The hospice provides inpatient care for patients with complex health issues. Sue Ryder also shares information about its services through videos on its website and YouTube channel to further awareness of palliative care in the local community.

1. Social action; Sue Ryder
http://www.youtube.com/watch?v=Z5iCNo18RgI
Nettlebed
Sue Ryder videos: http://www.youtube.com/watch?v=CuJ1vWZisjU
Sue Ryder - Nettlebed Hospice, Henley-on-Thames, provides one or two week inpatient stays for
patients needing the help of a multidisciplinary team to address complex symptom management
problems
Why there was a need for an action video (look at the background of why the piece was
needed)

2. What was the action video trying to get across?
Is it for local, national or global change?
Sue Ryder is for local change as it brings the community together.
Is it to change attitudes or raise awareness - how does it do this?
Sue Ryder raises more awareness than it does attitudes changing as:
They host a local charity sale once every two months. All the staffs are volunteers
and help out selling the clothes, preparing the stalls and selling. Sue Ryder doesn’t
necessarily change attitudes of others; it further helps raise awareness of the matter.
It raises awareness through various videos on youtube of hosted events: The sue
Ryder website provides masses of information on how to participate in local events
as well as how to donate towards the charity. The Nettlebed Sue Ryder sales is also
advertised on posters all around HOT and Nettlebed way. Also in local standards
and Henley magazines.
To change stereotypes / representations of groups?
To strengthen a community?
Sue Ryder strengthens a community by hosting several events every other month.This charity is a
based all over the UK. The money they make from this charity goes to the staff to hire professional s
Provide information?
The website provides various bit of information including what the camp is about, location of
the camp, what kind of people go there, what people
Is it a campaign?

3. Does it want to build relationships?
Who is being interviewed and why?
We have 14 care center’s across the UK, providing compassionate care and support for people
with palliative, long-term and end of life needs
Nettlebed
We provide specialist palliative care services, aiming to help people live as well as possible with
the effects of their illness by offering care, symptom management and support by a team of
health care professionals.
Services available;
- Community clinical nurse specialist
- Complementary therapy’s
- Day care therapy
Our aim is to contribute to the improvement of palliative care services at Nettlebed by providing a
'patient and carer perspective'.
We work towards
improving patient/carers' experiences of existing services
enhancing the standards of treatment and care
the development of new services
improving patient information and communication
celebrating good practice
raising awareness of local issues to acorns
What we are not
We are not a support group.
We are not a fast-track complaints system, although we will be able to put you in touch with
someone who may be able to help.
Who are we?
We are a group of patients, carers and health and social care professionals.
How you could help

4. come along to one of our meetings
help us identify what's important to patients and carers
comment on topics we're currently discussing by email, post or in person
give us your thoughts on how to gather more patient and carer views
What we have achieved so far
We've contributed to the publication of new patient information leaflets.
We've been involved in the creation of a memory garden, to be located within the grounds of
Duchess of Kent House.
We've provided advice to health and social care professionals about specific issues (at their
request).
We've identified the need for, and influenced, the provision of computers for patients' use at
Duchess of Kent House.
What's expected of you?
You don't have to make any long-term commitment to the group.
So, why not come along to a meeting and see what we discuss? We'd be delighted to meet you.
Rest assured there's no obligation to join if you felt it wasn’t right for you.
Our mission
At Sue Ryder we're passionate about giving people the care they want.
That is why we...
push the boundaries
do the right thing
make our future together
Some people believe that once you have a life-changing illness, there's little left.
We don't.
We believe it's the beginning of a new stage of life. A challenging one, true.
Our care is personal
We start with the person as an individual with their strengths, characteristics, preferences and
aspirations. Then we help them to be at the centre of the process of identifying their needs. We
do this, so they're enabled to make choices about how and when they're supported to live their
lives.

5. We are local
We're in local communities across the country. We're concentrating our resources so we can find
innovative ways to support people. Offering them choices about where they can receive their
care. This can be in our residential centres, day centres or day clinics, in the community or in
people's own homes.
We're also joining up our community of supporters, shops and volunteers to make our presence
stronger than its ever been before.
Volunteers video
http://www.youtube.com/watch?feature=player_embedded&v=j8zehj8z6e4