snapchallenge-aggregate had 795 Twitter shares during the report period, reaching a unique audience of 591 people. This content was shared 389,400 times potentially reaching 393,948 indirect impressions. The average age of female followers was 36-45 while males tended to be 46-55. Geographically, followers were most prominent in Philadelphia, PA and New Jersey, USA. Top interests were movies, food, and education.

1. snapchallenge-aggregate Audience Report
Key Metrics: snapchallenge-aggregate | December - 4 - 2012
snapchallenge-aggregate had 795 Twitter shares during the report period. PeekAnalytics identifies and
Total Audience
maps the digitalfootprints behind the source profile of each mention; then segments the audience into
795 Consumer, Business and Private.
Some consumers share your content multiple times. This number represents the actual number of unique
Unique Audience
people who shared this content. Consumers are counted once, no matter how many times they share your
Report Style: Share Report
591 74% content.
Report Name:
snapchallenge-aggregate
Report Date: Impressions counts the number of potential impression that the identified audience can create. This content
Impressions
was shared by consumers who have a combined total of 389.4K social connections across their social
389.4K graphs.
1

2. Identified Audience
IDENTIFIED
Report Style: Share Report AUDIENCE
Report Name:
snapchallenge-aggregate
Report Date:
Audience Reach Insights
Insights :
- On average, each of
snapchallenge-aggregate's
followers has 1,487
connections across all
social media platforms.
Therefore,
snapchallenge-aggregate
can potentially indirectly
AVERAGE reach 393,948 (265 x
1,487) people.
NETWORK SIZE
2

3. Audience Demographics
Insights :
-*Statistics based on 89%
of
snapchallenge-aggregate's
followers, whose sex we
were able to determine.
SEX
Insights :
Report Style: Share Report - 41%
snapchallenge-aggregate's
Report Name: audience is between 36 -
45.
snapchallenge-aggregate - *Statistics based on 18%
of
Report Date: snapchallenge-aggregate's
followers, whose age we
AGE RANGE were able to determine by
identifying through social
profile or public records
data.
Insights :
- Compared to the average
snapchallenge-aggregate's
female followers tend to be
more in the 36 - 45 age
range.
FEMALE
FOLLOWERS BY
AGE
3

4. Audience Demographics [continued]
Insights :
- Compared to the average
snapchallenge-aggregate's
male followers tend to be
more in the 46 - 55 age
range.
MALE
FOLLOWERS BY
AGE
Audience Geographic Insights
Report Style: Share Report
Insights :
Report Name: - snapchallenge-aggregate
snapchallenge-aggregate has a higher percentage of
followers from Philadelphia,
Pennsylvania than the
Report Date: typical Twitter user.
TOP CITIES
Insights :
- snapchallenge-aggregate
has a higher percentage of
followers from New Jersey
than the typical Twitter
user.
TOP
STATES/PROVINCES
4

5. Audience Geographic Insights [continued]
Insights :
- snapchallenge-aggregate
has a higher percentage of
followers from USA than
the typical Twitter user.
TOP COUNTRIES
Audience Interests Insights
Report Style: Share Report
Insights :
Report Name: - Compared to the average
snapchallenge-aggregate audience,
snapchallenge-aggregate's
audience's top three
Report Date: interests are Movies, Food,
and Education.
INTEREST
AFFINITY
5

6. Audience Career Insights
Insights :
-
snapchallenge-aggregate's
consumer audience has a
medium level of income
compared to the average.
INCOME LEVEL
Insights :
Report Style: Share Report
Report Name:
snapchallenge-aggregate
Report Date:
INDUSTRY
Audience Education Insights
Insights :
-
snapchallenge-aggregate's
followers attend Ivy League
schools more than the
average Twitter audience.
EDUCATION
TYPE
6

7. Audience Social Media Usage
Insights :
-
snapchallenge-aggregate's
consumer audience is
active on at least 853
social profiles and/or blogs.
SOCIAL MEDIA
USE
Insights :
Report Style: Share Report - 79% of
snapchallenge-aggregate's
Report Name: followers have Facebook
profiles.
snapchallenge-aggregate -
snapchallenge-aggregate's
Report Date: has more followers who use
LinkedIn than does the
SOCIAL typical Twitter user.
MEMBERSHIPS
Insights :
- 18% of
snapchallenge-aggregate's
consumer audience has
been identified as a *Geo
Location.
ONLINE
ACTIVITIES
7