The document discusses the importance of small businesses using social media. It notes that social media can be scary but that businesses need to own their presence on social media platforms. The document provides tips for small businesses on social media, such as telling a story, catching trends, and showing business owners the logic and benefits of using social media.

1. Social Media
Integration
for small business
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2. “Isn’t Yelp that
thing where
people
complain?”

3. Social media
is scary

4. Hide from it

5. Own it

6. A necessary evil

7. Not rocket science

8. Culture of openness

9. Tribes

10. “Why is he
mayor of Gallo
Blanco?”

11. All about local

12. Content is king

13. Facebook rules

14. socialmediaDIYworkshop.com

15. “Should we get
a Facebook
page?”

16. Find a hero

17. Tell a story

18. Catch a trend

19. Show them the logic

20. Give them a plan

21. “You're the
expert because
you chose
to be”

22. @chadarizona

23. Credits
flickr.com/kevincochran flickr.com/brendanos flickr.com/joi flickr.com/striatic flickr.com/pinkmoose
flickr.com/nasahqphoto flickr.com/gauri_lama flickr.com/criminalintent flickr.com/hamed flickr.com/bdjsb7
flickr.com/photos/piaser flickr.com/striatic flickr.com/thosch66 flickr.com/reway2007 flickr.com/malloy
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