The document compares two hair salons: Royce Hair Salon, established in 2012 in Seremban, and Restyle Hair Salon, founded in 2009 in Syopz Mall. Royce focuses on affordable services in a less busy area, while Restyle targets students in a strategic location and has a well-known parent company. Recommendations for Royce include improving location and service variety, while Restyle is suggested to adopt a rebooking system.

1. Business industry
selected:
Hair salon

2. Royce Hair Salon
 Located in Oakland Commercial Centre, Seremban.
 Founded in 2012 by Mr. Royce.
Name: Royce Hair Saloon
 Only one branch as of today.

3. SERVICES OFFERED BY ROYCE HAIR
SALON:
 Haircut
 Hairwash
 Hair treatment
 Highlighting
 Coloring

4. Daily number of customers
8-20
Number of employees: 2

5. Basic Information About the Owner:
 Royce is an Indian orphan who is raised by a
Chinese family.
Jalan Haruan of the Oakland Commercial
Centre in the new town of Seremban, which is
called Seremban 2
 He only speaks Mandarin and Cantonese.
 His dream was to become a professional
hairstylist and start up his own hair salon one
day.

6. ReStyle Hair Salon
 Located in Syopz Mall in Taylor’s University Lakeside
Campus.
 Part of the A Cut Above Group.
 Founded by Winnie Loo, award-winning hairstylist and
chairwoman of A Cut Above Group.
 Established in 2009.
 There are three other branches that are located in 1
Mont’Kiara, Tesco Mutiara Damansara and Sunway
Pyramid.

7. Services Provided by ReStyle Hair Salon
 Haircut
 Hairwash
 Hair treatment
 Perming
 Highlighting
 Coloring
 Brazilian Keratin Treatment
 Shampooing and Blowdry

8. Motive of Opening The Hair Salon
To target students and hostel residents to buy
the hairstyling services because of its
convenience.

9. Daily Number of Customers: 15 (On
Average)
Number of Employees: 2

10. Comparative Analysis of the
Businesses’ Competitive
Traits

11.  10
 Main Competitors:
- Impress Hair Salon
- Kenji Hair Salon
- Domnik Hair Salon
 8
 Main competitors:
- Spazio Hair Salon
- Hair Fonts
- APT Hair Salon
Number of Competitors

12. Brief Bios of Top 3 Competitors
1. Impress Hair Salon
• Located in Kemayan Square.
• Established much earlier than
Royce Hair Salon.
1. Spazio Hair Salon
• Located in SS15, Subang Jaya
• Established in 2010.
2. Kenji Hair Salon
• Located in Biz Avenue.
• Relatively reputable because of
its location.
• Offers promotion of their
services in Groupon MY.
2. Hair Fonts
• Located in Sunway Pyramid.
• Groupon has many deals with
Hair Fonts in which customers
can purchase them at a cheaper
price.
3. Domnik Hair Salon
• Located inside of Terminal One
Shopping Centre.
• It is one of the few hair salons
inside the mall.
• Offers quick haircut.
3. APT Hair Salon
• Located in Sunway Pyramid
• Consists of well-trained
hairstylist.
• Provides professional
hairstyling courses.

13. Strategies Used to Compete With Competitors
Strategy 1: Pricing
• Cheap pricing - Only
RM 20 for a standard
haircut for both male
and female.
• Affordable pricing.
• Student pricing.
• Various packages at a
cheaper price as
compared to buying
the service
sseparately

14. Strategies Used to Compete With Competitors
Strategy 2: Service and Product Variety
• Offers all services that
a standard hair salon
has.
• Have various hair
care products
displayed for sale.
• Offers professional
standard hairstyling
service.
• Have different
packages.
• Special hair treatment
called “Brazilian
Keratin Treatment”
• Provides beauty
services.

15. Strategies Used to Compete With Competitors
Strategy 3: Quality of Service
• Provides excellent
and professional
hairstyling service.
• Friendly hairstylists.
• Excellent augmented
service.
• Well-trained
hairstylists from A Cut
Above Academy.
• Provides useful tips
and advices for
customers on hair
maintenance.

16. Strategies Used to Compete With Competitors
Strategy 4: Location
• Located in a relatively
busy commercial
area.
• Oakland Commercial
Centre is located
nearby a residential
area.
• Easy for customers to
find.
• Located in Syopz Mall
which is in a
university.
• Attracts students,
lecturers and hostel
residents.
• Convenient for
students to get a
haircut.

17. Strategies Used to Compete With Competitors
Strategy 5: Brand Name Selection
• Has a distinctive
name because it is
named after the
owner.
• Easy for all regular
customers to
remember.
• The word “ReStyle”
automatically forms
an impression that it
is a hair salon.
• Sub-company of an
award-winning
company.

18. Obstacles Faced By New Businesses
Starting capital.
Abundant number of hair salons.
 Difficult to create loyal customers.

19. Overcoming the Obstacles
 Putting on an excellent first impression towards
new customers.
 Constant promotion.
 And of course, patience.

20. Nature of Markets
Perfectly Competitive
 Provide standardized services and products.
 No pricing power.
- Prices are fixed by the market.
- Customers will get their hair treatment from other
hair salons that offer a cheaper price.
 Free to enter and exit the market.

21. Competitive Analysis Summary Table
Competitive Traits Royce Hair Salon
(Seremban-based)
ReStyle Hair Salon
(Klang Valley-based)
1. Number of competitors 5 to 10 6 to 15
2. Barrier to entry Weak. Since Royce Hair Salon
is the only hair salon located
in Oakland Commercial
Centre, Seremban, many
other hair salons can start up
the same business freely.
Strong. ReStyle Hair Salon is
dominant in Syopz Mall and
the main reason that the hair
salon is started up in there is
to cater convenience of the
students and the residents of
the hostel.
3. Differentiated or
Standardized products
Standardized Standardized
4. Pricing power Price taker Price taker
5. Verdict Perfect competition Perfect competition

22. Post-Analysis Conclusion
Business that is more commercially succesful: ReStyle Hair
Salon
Reason: i.) Established earlier than Royce Hair Salon.
ii.) Located in a very strategic location.
iii.) Their parent company is A Cut Above, an
award-winning, reputable hair salon.

23. RECOMMENDATIONS

24. Royce Hair Salon
Recommendation # 1: Choose the right location to bring in more
customers.
 The current location where is Royce Hair Salon is located is not a
very busy area.
 By choosing the right location where it is busy, it will attract more
customer’s attention.
 Choosing a shoplot in a busy commercial area may be expensive,
but the return of the capital in the end will be greater.

25. Royce Hair Salon
Recommendation # 2: Add-On Services
 Besides just hairstyling services, Royce Hair Salon should provide
more services.
 Instead of calling it just a hair salon, why not make it become a one-stop
beauty centre?
 The add-on services may include manicure and pedicure, spa, hot-oil
treatment, nose-hair treatment and much more.

26. ReStyle Hair Salon
Recommendation # 1: Rebooking system


28. REFERENCES
1. Personal interview with Mr. Royce, owner of Royce Hair Salon
in Seremban. Interviewed on 18th November 2014.
2. Personal interview with Shermei, manager of ReStyle Hair
Salon @ Syopz Mall, Klang Valley. Interviewed on 26th
November 2014.
3. A Cut Above Group official website,
http://acutabove.com.my/salon_restyle.html, accessed on 28th
November 2014.
4. Weng Wai (July 2014) Review: Spazio Hair Studio, SS15
Subang Jaya. Retrieved from MYMenLifestyle:
http://www.mymenlifestyle.com/fashion/review-spazio-hair-studio-
ss15/. Accessed on 29th November 2014.
5. Boo, Angeline (July 2013) English 2 Final Assignment:
Business Analysis. Retrieved from Angeline Boo E-Portfolio:
http://angelineboo.wix.com/fnbe-july-2013 - !about1/c100b.
Accessed on 29th November 2014.