Skuuta D'rula is a Manhattan-based rapper with influences from island music. His target audience is diverse and includes millennials ages 21-30 who enjoy an urban lifestyle focused on music, art, fashion, and social activities like clubbing and traveling. While Skuuta D'rula has strengths like a unique flow and fanbase, weaknesses include a lack of online presence and marketing resources. Within a year, goals include organizing a 10-stop college tour along the Northeast US coast to promote a new album.
The document discusses researching existing album covers, websites, and music videos from pop artists Dua Lipa and Ariana Grande to identify conventions in those media. Key conventions identified include using bright colors, trendy clothing to portray fashionability, prominent images of the artist, and sexually suggestive portrayals of female artists. The research informed the design of the student's own album cover, website, and music video for their pop artist, with the goal of presenting the artist's image and connecting the different media while also challenging some conventions.
The document provides brief biographies of 8 artists and creatives as part of a 2014 roster:
1. Jay West is a painter from Harlem who uses pop expressionism and Renaissance/pop culture themes.
2. Jessy Nite is a multidisciplinary artist from Miami who creates interactive installations using typography, geometry and illustration.
3. David Barnett is a graphic artist and designer from New York who co-founded Noble Signs and curates art exhibitions.
David Dye, the longtime host of the NPR-syndicated radio program World Cafe, announced that after 25 years he will be stepping down as full-time host in March 2017. When interviewed, Dye explained that hosting the program, which involves producing a 2-hour session every weekday, had become too time-consuming at over 10 hours per day. World Cafe focuses on in-depth storytelling from musicians and a blend of genres. It has been successful, broadcasting to over 600,000 listeners weekly on 250 stations nationwide. Dye plans to still contribute regularly but focus on expanding the show's perspectives and producing exclusive online content as the program moves forward.
This magazine advert analyses Jessie J's album advert. The advert uses dark colors like black and gold to portray mystery and wealth. Jessie J has a fierce facial expression to show she doesn't care what others think. The same photo from her album cover is used to directly promote the album. Text below references her hit songs so audiences recognize her success. Information about Jessie J and her website are also included.
Indie music originated in the 1950s-60s as a rebellion against the domination of major music labels. It was a low-budget, DIY movement that encouraged experimentation. Key early artists included The Velvet Underground and Captain Beefheart. No genre is harder to define, as Indie has incorporated elements of many styles over time. In the 2000s, the popularity of bands like Arctic Monkeys and Franz Ferdinand introduced Indie to a new generation of mainstream listeners. However, some argue this commercial success dilutes Indie's rebellious spirit. Dubstep is now seen by some as a new underground genre carrying the torch of innovation and exclusivity once held by Indie.
This document analyzes the mise-en-scene elements in promotional images of three hip-hop artists - Tyga, Chris Brown, and Rihanna. In Tyga's image, the dark colors and background suggest his status as a wealthy and rebellious artist, while his clothing and jewelry display his wealth. Chris Brown's image depicts him in a navy suit atypical of hip-hop artists, projecting elegance and dominance. Rihanna stares boldly at the camera with sharp eyeliner and curly hair, signifying her transformation into a nonchalant adult and highlighting her confidence and mischievous personality. Elements like clothing, lighting, backgrounds, and body language are used to convey meanings about the
The document discusses how the media product uses and develops conventions of real music media products. It analyzes the music video, album artwork, website, and tour page for similarities and differences to conventions in the R&B genre. Key conventions discussed include editing techniques that emphasize the female artist, lighting and color schemes, close-up shots, makeup styles, and positioning of the artist as the central focus. The media product also challenges some conventions, such as not initially showing the artist in the music video.
During the research and planning stages for their digi-pack, the group searched websites like Pinterest and Google Images for inspiration from similar artists. They based the design, style, and color scheme on female R&B artists to appeal to their target demographic of 18-21 year old females and attract secondary male audiences.
For production, they used techniques like fans, lighting, and a white balance board to create professional quality photos of the female artist. They photographed her using various angles to convey her diva persona and connect to audiences.
In post-production, they edited the high-resolution photos captured on a Canon DSLR using Adobe Photoshop on a high-performance MacBook Pro. They
The document discusses researching existing album covers, websites, and music videos from pop artists Dua Lipa and Ariana Grande to identify conventions in those media. Key conventions identified include using bright colors, trendy clothing to portray fashionability, prominent images of the artist, and sexually suggestive portrayals of female artists. The research informed the design of the student's own album cover, website, and music video for their pop artist, with the goal of presenting the artist's image and connecting the different media while also challenging some conventions.
The document provides brief biographies of 8 artists and creatives as part of a 2014 roster:
1. Jay West is a painter from Harlem who uses pop expressionism and Renaissance/pop culture themes.
2. Jessy Nite is a multidisciplinary artist from Miami who creates interactive installations using typography, geometry and illustration.
3. David Barnett is a graphic artist and designer from New York who co-founded Noble Signs and curates art exhibitions.
David Dye, the longtime host of the NPR-syndicated radio program World Cafe, announced that after 25 years he will be stepping down as full-time host in March 2017. When interviewed, Dye explained that hosting the program, which involves producing a 2-hour session every weekday, had become too time-consuming at over 10 hours per day. World Cafe focuses on in-depth storytelling from musicians and a blend of genres. It has been successful, broadcasting to over 600,000 listeners weekly on 250 stations nationwide. Dye plans to still contribute regularly but focus on expanding the show's perspectives and producing exclusive online content as the program moves forward.
This magazine advert analyses Jessie J's album advert. The advert uses dark colors like black and gold to portray mystery and wealth. Jessie J has a fierce facial expression to show she doesn't care what others think. The same photo from her album cover is used to directly promote the album. Text below references her hit songs so audiences recognize her success. Information about Jessie J and her website are also included.
Indie music originated in the 1950s-60s as a rebellion against the domination of major music labels. It was a low-budget, DIY movement that encouraged experimentation. Key early artists included The Velvet Underground and Captain Beefheart. No genre is harder to define, as Indie has incorporated elements of many styles over time. In the 2000s, the popularity of bands like Arctic Monkeys and Franz Ferdinand introduced Indie to a new generation of mainstream listeners. However, some argue this commercial success dilutes Indie's rebellious spirit. Dubstep is now seen by some as a new underground genre carrying the torch of innovation and exclusivity once held by Indie.
This document analyzes the mise-en-scene elements in promotional images of three hip-hop artists - Tyga, Chris Brown, and Rihanna. In Tyga's image, the dark colors and background suggest his status as a wealthy and rebellious artist, while his clothing and jewelry display his wealth. Chris Brown's image depicts him in a navy suit atypical of hip-hop artists, projecting elegance and dominance. Rihanna stares boldly at the camera with sharp eyeliner and curly hair, signifying her transformation into a nonchalant adult and highlighting her confidence and mischievous personality. Elements like clothing, lighting, backgrounds, and body language are used to convey meanings about the
The document discusses how the media product uses and develops conventions of real music media products. It analyzes the music video, album artwork, website, and tour page for similarities and differences to conventions in the R&B genre. Key conventions discussed include editing techniques that emphasize the female artist, lighting and color schemes, close-up shots, makeup styles, and positioning of the artist as the central focus. The media product also challenges some conventions, such as not initially showing the artist in the music video.
During the research and planning stages for their digi-pack, the group searched websites like Pinterest and Google Images for inspiration from similar artists. They based the design, style, and color scheme on female R&B artists to appeal to their target demographic of 18-21 year old females and attract secondary male audiences.
For production, they used techniques like fans, lighting, and a white balance board to create professional quality photos of the female artist. They photographed her using various angles to convey her diva persona and connect to audiences.
In post-production, they edited the high-resolution photos captured on a Canon DSLR using Adobe Photoshop on a high-performance MacBook Pro. They
This document provides an analysis of independent artist Drelue for the purposes of artist management. It includes sections on the artist's target audience, strengths/weaknesses, and 1-year, 6-month, and 3-month goals.
The target audience is identified as African American men ages 25-35 in cities like Orlando, Atlanta, and LA earning $30-40k annually. They enjoy social activities like going to the club or beach. Revenue opportunities identified include merchandise, sponsorships, and music placements.
Strengths of Drelue include putting emotion into his work and having natural charisma. Weaknesses are that he hosts more than performs his own music and lacks a professional website. Go
This document introduces various creative professionals in Charlotte, North Carolina who were featured at an event called the #PortraitParty on December 12, 2014. It provides names, social media handles, and brief descriptions for photographers, musicians, a life coach, designers, and others involved in arts, entertainment, and media. The event was produced by RHB Creative and featured portraits, music, drinks, and networking among the local creative community.
This document introduces various creative professionals in Charlotte, North Carolina who were featured at an event called the #PortraitParty on December 12, 2014. It provides names, social media handles, and brief descriptions for photographers, musicians, a life coach, designers, and others involved in arts, entertainment, and media. The event was produced by RHB Creative and featured portraits, music, drinks, and networking among the local creative community.
This document provides an analysis of an independent artist named Jade Oceans for the purposes of artist management. It includes selecting the artist based on criteria, profiling the target audience based on similar artists Grace VanderWaal and Ed Sheeran, and analyzing the artist's strengths, weaknesses, opportunities, and threats. The target audience is described as young caucasian females ages 14-22 on the west coast interested in music, social media, and hanging out. Strengths include Jade's live performance skills and ability to command attention, while weaknesses include her newness and inexperience with large venues. Opportunities include building a fanbase through small shows and merchandise, while threats include not gaining enough fans or a bad performance hurting
This is my Artist Analysis of Cat Ridgeway and my 1-Year Goal Plan for her. I had the opportunity to collaborate with Shane Jorgenson, Sean Devlin, and Kenny Meyers on this project.
This document provides an analysis of the independent artist Mickey Taelor for a university assignment. It identifies Taelor's target audience as African American, bi-racial, and Hispanic/Latino women ages 18-28 based on her chillwave/alternative R&B sound that is similar to Jhene Aiko. Details are given about the target audience's demographics, psychographics, and geographic locations. An analysis of Taelor's strengths, weaknesses, opportunities, and threats is also provided along with potential revenue sources to pursue.
The document discusses an advertising campaign for the Wireless music festival held annually in Finsbury Park, London. The campaign aims to promote the festival and release information about the performing artists and dates. The festival location allows plenty of attendees and features two stages, food/drink, and restrooms. The target audience is 16-30 year olds who enjoy genres like R&B, grime, and pop. Advertising is done through magazines, social media, and videos from past festivals. An app provides schedules to help attendees see artists.
MusicPromoToday: How Are DJs Dealing With #Quarantine? MusicPromoToday
Famous DJs like Diplo, Alesso, Marshmello, Alison Wonderland, and Flume are finding creative ways to keep entertaining their fans and keep their musical passion alive while in quarantine. They are livestreaming sets, posting tutorials on social media, releasing new mixes and music, sharing past concert footage, and collaborating remotely with other artists. Aspiring DJs can do similar things like hold virtual concerts, teach production skills online, and collaborate across borders to engage with fans during the pandemic.
- Richard Dyer is an English academic known for his work in film studies and queer theory.
- In his 1979 book "Stars", Dyer developed the idea that audiences are influenced by their perceptions of stars. He analyzed critics' writing, advertising, and magazines to explore the importance of stardom.
- Dyer's "Star Theory" posits that celebrities are constructed by institutions like the music industry for financial gain by targeting specific audiences. Stars represent certain ideologies and social groups to influence fans.
The document discusses Richard Dyer's Star Theory, which differentiates between pop performers and pop stars. Dyer argues that pop stars have constructed personas crafted by record labels to appeal to audiences. The summary then applies Dyer's theory to Katy Perry's career transformation from unsuccessful gospel artist to global pop star. It describes how Capitol Records shaped Perry's image through music genres, stage names, controversial songs, relationships, fashion styles, and magazine appearances to construct her bubbly persona and appeal to a wide audience. Perry promotes ideologies like charities and feminism to enhance her star quality and connect with fans on social media. Her character has changed from innocent teens to fun, attractive persona to maintain popularity over albums.
ABOUT | OVERVIEW
#MassivelyEpic
The aim of the collective is to collaborate with other artists in order to develop sustainable models for careers as independent artists in the music industry.
#MassivelyEpic is open to, and actively collaborating with different levels of partners interested in creating amazing and sustainable content.
The founders of the collective in addition to being independent artists, are also entertainment, marketing and music professionals with over 30 years of combined experience and talent.
Lil Wayne released his ninth studio album 'Tha Carter IV' in August 2011. The target audience is males and females aged 16-24 who listen to hip hop music. Lil Wayne used various promotional methods like delaying the release date to generate buzz. Lady Gaga promoted her debut album through YouTube videos of fan covers, appealing to a global mass market through her unique style. Soulja Boy uses the internet and social media to reach his target audience of 13-24 year olds and promote downloads of his music and albums.
This is a PowerPoint Presentation about Noah Guthrie, a bluesy-pop YouTube sensation, more commonly known for his cover of LMFAO's "Sexy and I Know It".
This document provides background information on Z0, an electronic dance music (EDM) artist, including his target audience, songwriting process, live performances, recording experience, and goals. The target audience is described as primarily 18-29 year old Caucasian males who enjoy nightclubs, EDM festivals, and artists like Hardwell. Z0 focuses on strong melodies inspired by video game soundtracks. For live shows, he performs as a DJ using CDJs and can read a crowd. Short term goals within the next year include getting signed to an indie label, releasing 15 tracks with 4-5 label releases, and growing his follower count to 2,500 on Soundcloud and 1,500 across other platforms.
Ellie Goulding is an English pop singer-songwriter whose 2010 debut album reached number one on the UK Albums Chart. Research into her target audience showed it is primarily females aged 15-44 from middle-class backgrounds. Her music has seen chart success in multiple countries and increasing popularity in the US has led to touring there. To reflect Goulding's audience and genre, the video will use costumes and a love story narrative commonly seen in pop music videos.
Gala expressions case study by sorevellersZahmat Bashua
This event is being organized by Jewne Johnson (the founder, Stage Performance Teacher, Radio host of In Da Industry for CKCUFM) and Zahmat Bashua (Creative Director for the Society of Revellers, Advertising Manager for Boxhouse Apparel, Fall Down Gallery Art and Fashion show). The two who have several years’ experience in the fashion and Artistic worlds, have created an opportunity for those in the fashion, Art and music industry to network and gain exposure.
Skepta is a British grime artist who has helped bring the genre into the mainstream over the last 18 months with his brother JME. He is very active on social media like Twitter to promote his tours and appreciates his fan support. Skepta has had limited appearances on mainstream TV and radio due to the controversial nature of his music. However, he has been featured in magazines focused on lifestyle and music like Fader, RWD, and Fab. Skepta has released several albums since 2007 with his label Boy Better Know, with his 2011 album Doin' It Again becoming his first to chart in the top 20 in the UK.
The audiovisual advertisement aims to promote awareness of the Wireless Festival 2019 by getting people to watch and share the video. The advertisement features an innovative new visual style compared to previous festival promos. It targets an audience aged 16-25 from middle and working class backgrounds, featuring both male and female artists like Drake, Nicki Minaj, David Guetta, and Jessie J. to appeal to all genders. The timing in early July after Christmas is meant to capitalize on people having money again to spend on tickets or at the event.
Artist Evaluation Brand Audit - heartspaceCaitiBrumley
Heartspace is an indie pop singer-songwriter from Oklahoma City who is currently in the "undiscovered artist" stage of development with around 4,000 monthly Spotify listeners and under 10,000 social media followers. The document analyzes heartspace's brand, sound, target audience and development opportunities. It concludes that with successful marketing tactics, songwriting and her upcoming debut album, heartspace could become a "promising artist" within a year by growing her fanbase and recognition outside of her local music scene. The key is providing guidance on artist development and marketing strategies to help her career progress to the next level.
1. The document discusses how bands construct star images through a variety of media like music videos, CD covers, and posters to appeal to target audiences.
2. It analyzes the band Faulkes' star image that conveys qualities like youthfulness, sexual magnetism, originality, creativity/talent, and success against the odds through the style and themes portrayed in their promotional materials.
3. The author argues that maintaining an incoherent star image that leaves audiences wanting more is key to continued consumer engagement and consumption of the band's products. Faulkes strives to achieve this balance in their promotional materials and performances.
Felium is an electronic music artist and DJ based in NYC who crosses multiple genres including future house, deep house, tech house, top 40, hip-hop and classics. He has received support from labels like Clipper Sounds and Blanco Y Negro and Djs such as Max Vangelis and Zack Martino. Felium has DJed in various clubs and bars around NYC, playing for audiences of 200-400 people.
Felium, Xtinctor, and Bayla G released the deep house track "LYMF (Let Your Mind Float)" on February 26th. The track has an atmospheric sound with layered vocals, heavy bass, and melodic breaks. Felium and Xtinctor previously collaborated on a remix and decided to create an original song together using vocal packs, later bringing in Bayla G to write original lyrics. The track was created to have undeniable energy, meaningful lyrics, and atmospheric elements.
This document provides an analysis of independent artist Drelue for the purposes of artist management. It includes sections on the artist's target audience, strengths/weaknesses, and 1-year, 6-month, and 3-month goals.
The target audience is identified as African American men ages 25-35 in cities like Orlando, Atlanta, and LA earning $30-40k annually. They enjoy social activities like going to the club or beach. Revenue opportunities identified include merchandise, sponsorships, and music placements.
Strengths of Drelue include putting emotion into his work and having natural charisma. Weaknesses are that he hosts more than performs his own music and lacks a professional website. Go
This document introduces various creative professionals in Charlotte, North Carolina who were featured at an event called the #PortraitParty on December 12, 2014. It provides names, social media handles, and brief descriptions for photographers, musicians, a life coach, designers, and others involved in arts, entertainment, and media. The event was produced by RHB Creative and featured portraits, music, drinks, and networking among the local creative community.
This document introduces various creative professionals in Charlotte, North Carolina who were featured at an event called the #PortraitParty on December 12, 2014. It provides names, social media handles, and brief descriptions for photographers, musicians, a life coach, designers, and others involved in arts, entertainment, and media. The event was produced by RHB Creative and featured portraits, music, drinks, and networking among the local creative community.
This document provides an analysis of an independent artist named Jade Oceans for the purposes of artist management. It includes selecting the artist based on criteria, profiling the target audience based on similar artists Grace VanderWaal and Ed Sheeran, and analyzing the artist's strengths, weaknesses, opportunities, and threats. The target audience is described as young caucasian females ages 14-22 on the west coast interested in music, social media, and hanging out. Strengths include Jade's live performance skills and ability to command attention, while weaknesses include her newness and inexperience with large venues. Opportunities include building a fanbase through small shows and merchandise, while threats include not gaining enough fans or a bad performance hurting
This is my Artist Analysis of Cat Ridgeway and my 1-Year Goal Plan for her. I had the opportunity to collaborate with Shane Jorgenson, Sean Devlin, and Kenny Meyers on this project.
This document provides an analysis of the independent artist Mickey Taelor for a university assignment. It identifies Taelor's target audience as African American, bi-racial, and Hispanic/Latino women ages 18-28 based on her chillwave/alternative R&B sound that is similar to Jhene Aiko. Details are given about the target audience's demographics, psychographics, and geographic locations. An analysis of Taelor's strengths, weaknesses, opportunities, and threats is also provided along with potential revenue sources to pursue.
The document discusses an advertising campaign for the Wireless music festival held annually in Finsbury Park, London. The campaign aims to promote the festival and release information about the performing artists and dates. The festival location allows plenty of attendees and features two stages, food/drink, and restrooms. The target audience is 16-30 year olds who enjoy genres like R&B, grime, and pop. Advertising is done through magazines, social media, and videos from past festivals. An app provides schedules to help attendees see artists.
MusicPromoToday: How Are DJs Dealing With #Quarantine? MusicPromoToday
Famous DJs like Diplo, Alesso, Marshmello, Alison Wonderland, and Flume are finding creative ways to keep entertaining their fans and keep their musical passion alive while in quarantine. They are livestreaming sets, posting tutorials on social media, releasing new mixes and music, sharing past concert footage, and collaborating remotely with other artists. Aspiring DJs can do similar things like hold virtual concerts, teach production skills online, and collaborate across borders to engage with fans during the pandemic.
- Richard Dyer is an English academic known for his work in film studies and queer theory.
- In his 1979 book "Stars", Dyer developed the idea that audiences are influenced by their perceptions of stars. He analyzed critics' writing, advertising, and magazines to explore the importance of stardom.
- Dyer's "Star Theory" posits that celebrities are constructed by institutions like the music industry for financial gain by targeting specific audiences. Stars represent certain ideologies and social groups to influence fans.
The document discusses Richard Dyer's Star Theory, which differentiates between pop performers and pop stars. Dyer argues that pop stars have constructed personas crafted by record labels to appeal to audiences. The summary then applies Dyer's theory to Katy Perry's career transformation from unsuccessful gospel artist to global pop star. It describes how Capitol Records shaped Perry's image through music genres, stage names, controversial songs, relationships, fashion styles, and magazine appearances to construct her bubbly persona and appeal to a wide audience. Perry promotes ideologies like charities and feminism to enhance her star quality and connect with fans on social media. Her character has changed from innocent teens to fun, attractive persona to maintain popularity over albums.
ABOUT | OVERVIEW
#MassivelyEpic
The aim of the collective is to collaborate with other artists in order to develop sustainable models for careers as independent artists in the music industry.
#MassivelyEpic is open to, and actively collaborating with different levels of partners interested in creating amazing and sustainable content.
The founders of the collective in addition to being independent artists, are also entertainment, marketing and music professionals with over 30 years of combined experience and talent.
Lil Wayne released his ninth studio album 'Tha Carter IV' in August 2011. The target audience is males and females aged 16-24 who listen to hip hop music. Lil Wayne used various promotional methods like delaying the release date to generate buzz. Lady Gaga promoted her debut album through YouTube videos of fan covers, appealing to a global mass market through her unique style. Soulja Boy uses the internet and social media to reach his target audience of 13-24 year olds and promote downloads of his music and albums.
This is a PowerPoint Presentation about Noah Guthrie, a bluesy-pop YouTube sensation, more commonly known for his cover of LMFAO's "Sexy and I Know It".
This document provides background information on Z0, an electronic dance music (EDM) artist, including his target audience, songwriting process, live performances, recording experience, and goals. The target audience is described as primarily 18-29 year old Caucasian males who enjoy nightclubs, EDM festivals, and artists like Hardwell. Z0 focuses on strong melodies inspired by video game soundtracks. For live shows, he performs as a DJ using CDJs and can read a crowd. Short term goals within the next year include getting signed to an indie label, releasing 15 tracks with 4-5 label releases, and growing his follower count to 2,500 on Soundcloud and 1,500 across other platforms.
Ellie Goulding is an English pop singer-songwriter whose 2010 debut album reached number one on the UK Albums Chart. Research into her target audience showed it is primarily females aged 15-44 from middle-class backgrounds. Her music has seen chart success in multiple countries and increasing popularity in the US has led to touring there. To reflect Goulding's audience and genre, the video will use costumes and a love story narrative commonly seen in pop music videos.
Gala expressions case study by sorevellersZahmat Bashua
This event is being organized by Jewne Johnson (the founder, Stage Performance Teacher, Radio host of In Da Industry for CKCUFM) and Zahmat Bashua (Creative Director for the Society of Revellers, Advertising Manager for Boxhouse Apparel, Fall Down Gallery Art and Fashion show). The two who have several years’ experience in the fashion and Artistic worlds, have created an opportunity for those in the fashion, Art and music industry to network and gain exposure.
Skepta is a British grime artist who has helped bring the genre into the mainstream over the last 18 months with his brother JME. He is very active on social media like Twitter to promote his tours and appreciates his fan support. Skepta has had limited appearances on mainstream TV and radio due to the controversial nature of his music. However, he has been featured in magazines focused on lifestyle and music like Fader, RWD, and Fab. Skepta has released several albums since 2007 with his label Boy Better Know, with his 2011 album Doin' It Again becoming his first to chart in the top 20 in the UK.
The audiovisual advertisement aims to promote awareness of the Wireless Festival 2019 by getting people to watch and share the video. The advertisement features an innovative new visual style compared to previous festival promos. It targets an audience aged 16-25 from middle and working class backgrounds, featuring both male and female artists like Drake, Nicki Minaj, David Guetta, and Jessie J. to appeal to all genders. The timing in early July after Christmas is meant to capitalize on people having money again to spend on tickets or at the event.
Artist Evaluation Brand Audit - heartspaceCaitiBrumley
Heartspace is an indie pop singer-songwriter from Oklahoma City who is currently in the "undiscovered artist" stage of development with around 4,000 monthly Spotify listeners and under 10,000 social media followers. The document analyzes heartspace's brand, sound, target audience and development opportunities. It concludes that with successful marketing tactics, songwriting and her upcoming debut album, heartspace could become a "promising artist" within a year by growing her fanbase and recognition outside of her local music scene. The key is providing guidance on artist development and marketing strategies to help her career progress to the next level.
1. The document discusses how bands construct star images through a variety of media like music videos, CD covers, and posters to appeal to target audiences.
2. It analyzes the band Faulkes' star image that conveys qualities like youthfulness, sexual magnetism, originality, creativity/talent, and success against the odds through the style and themes portrayed in their promotional materials.
3. The author argues that maintaining an incoherent star image that leaves audiences wanting more is key to continued consumer engagement and consumption of the band's products. Faulkes strives to achieve this balance in their promotional materials and performances.
Felium is an electronic music artist and DJ based in NYC who crosses multiple genres including future house, deep house, tech house, top 40, hip-hop and classics. He has received support from labels like Clipper Sounds and Blanco Y Negro and Djs such as Max Vangelis and Zack Martino. Felium has DJed in various clubs and bars around NYC, playing for audiences of 200-400 people.
Felium, Xtinctor, and Bayla G released the deep house track "LYMF (Let Your Mind Float)" on February 26th. The track has an atmospheric sound with layered vocals, heavy bass, and melodic breaks. Felium and Xtinctor previously collaborated on a remix and decided to create an original song together using vocal packs, later bringing in Bayla G to write original lyrics. The track was created to have undeniable energy, meaningful lyrics, and atmospheric elements.
A senior at Full Sail graduating with a B.S. in Music Business in June 2021, seeking an entry-level position in the music and entertainment industry. She has experience as an A&R Rep and Content Creator for Traklife Media Group, assisting electronic artists as a manager, and freelance writing about music business topics.
Hannah Gershowitz is a senior at Full Sail University pursuing a Bachelor's in Music Business. She is seeking an entry-level position in the music and entertainment industry with experience in artist management, A&R, content creation, and freelance writing. She has over 400 volunteer hours with the American Red Cross Youth Club and is a member of the Grammy U Recording Academy.
The candidate is seeking an entry-level position in the music and entertainment industry. She has experience writing about music business topics and events as a freelance writer, working in artist relations and content creation for a media group, and promoting artists for a street team. She is pursuing a Bachelor's degree in Music Business.
This letter provides a recommendation for Hannah Gershowitz for her work at Traklife Media Group. The letter describes Hannah as a passionate, motivated team player who goes above and beyond expectations. Hannah engaged well with the company remotely and applied herself to various tasks like facilitating staff and producing an online artist showcase biweekly. The letter writer recommends Hannah as a highly motivated candidate for positions in the music industry.
Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon from Sweden. Daniel Ek remains the CEO. Spotify has over 50 million songs in its catalog, which grows by over 40,000 new songs daily. In 2019, Spotify's annual revenue was $7.44 billion, a 29% increase over 2018. Spotify Premium costs $9.99 per month but there is also a free version with ads. Artists are paid between $0.00331 and $0.00437 per stream. Spotify's key features include algorithmic and user curated playlists, user profiles that can follow each other, and playlist placement opportunities for artists.
This resume summarizes Hannah Gershowitz's experience and qualifications for an entry-level position in the music and entertainment industry. She is currently a senior at Full Sail University pursuing a Bachelor's degree in Music Business and has internship experience in artist relations, content creation, and marketing at music companies.
StreamSynch is an agency that connects independent musicians with video and live stream creators by providing personalized music mixes from their licensed database. The agency aims to make it easy and affordable for creators to use quality music in their content without worrying about copyright issues or high licensing fees. StreamSynch acts as a liaison between artists and creators such as YouTubers, social media influencers, and marketers to curate custom mixes that match different types and lengths of content.
Seattle-based musician FOGG has been playing instruments and writing songs since childhood. With influences ranging from 1980s punk to 2000s/early 2010s indie and alternative rock, his sound brings familiarity but with his own distinct vocals and dynamic instrumentals. FOGG is a perfectionist and is preparing to release his debut album with his band The Blooms in early 2021, describing its vision as "undeniable". Singles from the album will be released late 2020.
Sofi Tukker is an electronic duo consisting of Tucker Halpern and Sophie Hawley-Weld. They generate revenue primarily from live performances, merchandise, music streaming, and commercial placements. In 2019, their live performances generated around $3.7 million in revenue. Their song "Treehouse" has been streamed over 450 million times on Spotify, generating over $1.9 million in revenue. They have also earned revenue from commercial placements with Apple. To support their business, they focus on live performances, music production and distribution, merchandise design and sales, and pursuing new commercial opportunities.
This proposal summarizes a music video concept for the song "Sweet Like Candy" by Orlando-based artist Cat Ridgeway. The video will tell the story of a boy and girl who grew up together but lost contact for years, reconnecting as adults in a candy store. It will alternate between their childhood and current interactions in 9 scenes set to the song's lyrics, with the goal of gaining 40,000 views in a year to promote the artist. The concept stands out by intertwining their separate childhood and adult stories to create a flip-flopping narrative effect between scenes. Viewership is expected to be higher than usual given quarantines driving more online activity.
Hannah Gershowitz is a student at Full Sail University pursuing a degree in music business. She is passionate about health and wellness and plans to pursue a career as a personal development coach for musicians after graduation. Her goals are to intern at Sony Music and build her network in the music industry to eventually have multiple established clients and speak at events across the country. She analyzes her skills and competition and outlines her brand, target audience, and networking and marketing strategies.
The document discusses various internship and job opportunities for a student interested in careers in the music industry, including opportunities at Warner Bros Music, Gramophone Media, and Spotify. It also provides advice on skills to develop, classes to take, professional associations to join, and other activities to engage in to become well-prepared for a music industry career. The student expresses interest in a product marketing manager internship at Spotify focused on helping artists grow their platforms and make money through alternative means beyond streaming revenues.
This document is a placeholder and does not contain any substantive information. It simply states "Portfolio place holder" without providing any details, context, or content about the intended portfolio. The placeholder indicates that a portfolio is planned or intended but has not yet been created or populated with actual content.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
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Skuuta D'rula Artist Analysis
1. Skuuta D’rula
Manhattan based rapper with an island twist
_________________________________________________________________
_____________________________________________________________________________
Portfolio piece created by:
Hannah Gershowitz
2. FOUNDATION
Similar well-known artists:
Drake
Saba
Allan Kingdom
TARGET AUDIENCE
Demographics:
Skuuta D’rula has a pretty specific target market, most based out of his hometown of Manhattan,
New York. But he’s a big traveller and has lived in other countries including Tokyo and the
Virgin Islands. This makes his target market a diverse range of ethnicities, especially being based
in America’s biggest melting pot, New York City.
Rap is more prominently listened to by males but from observing Skuuta D’rula’s interactions on
Instagram, the majority of fans are female. When comparing to a similar well-known artist
Drake, we see that his fan base is 42% female, and 58% male. Based on that, Skuuta D’rula’s
fans would be about 50% female and 50% male. Compared to Drake’s fan base with 53% single
fans, and by the amount of flattering comments Skuuta D’rula gets, the majority of his listeners
are single. Both of their core demographics include mostly millennials between the ages of
21-30, with most of them in college or fresh into the workforce. They’re mostly lower to middle
class making an average of $48k a year, and typically living with roommates in a city.
Psychographics:
Hobbies/Lifestyle Choices: clubbing, shopping, working out, and traveling
Clothing/Accessory Brands: Kith (street ware), Zara (clothing), Adidas (shoes)
Food/Restaurant Preferences: sushi, healthy food, deli and diner food, dollar pizza
Other Artists: Drake, Saba, Fivio Foreign, Allan Kingdom
Movies and TV Shows: The Office, 8 Mile, Fast & Furious
Description:
Skuuta D’rula’s audience lives an urban lifestyle, into fashion, art, and music, specifically into
artists like Drake. Being millennials, they’re a very social group of individuals that love
3. clubbing, travelling, shopping at places like Kith, working out, and eating food like sushi with
friends.
Geographic:
Skuuta D’rula is based in Manhattan, New York City but has lived in multiple other countries
including Japan and the Virgin Islands. He’s a frequent traveller and is currently in the Virgin
Islands but heading back to Manhattan soon.
City 1: Philadelphia, PA
Example:
The Fillmore: live event venue
https://www.thefillmorephilly.com/
City 2: Binghamton, NY
Example:
Binghamton University
https://www.binghamton.edu/
City 3: Newark, NJ
Example:
New Jersey Institute of Technology
https://www.njit.edu/
City 4: Brooklyn, NY
Example:
Brooklyn Mirage: live event venue/ club
https://www.avant-gardner.com/brooklyn-mirage
City 5: Syracuse, NY
Example:
Syracuse University
https://www.syracuse.edu/
4.
5. GETTING TO KNOW THE ARTIST
Talents:
Singing/ Rapping:
Skuuta D’rula has been rapping since he was a child. He did a talent show when he was a
senior in high school and based on the reaction of his peers, he realized that he has
potential. Back then he was influenced musically by Nipsey Hussle. He likes the west
coast sound of rapping/beats and the island sound as well. These varieties of sounds and
influences can be heard in most of his discography.
Live performance:
Depending on the performance, Skuuta D’rula can be performing alone or with his
friends/featured artists. While he does have a backing track that includes his vocals, he
raps live and only relies on the recording when he's jumping around and hyping up the
crowd. He has graphics behind him and lights but in his performances he is the main
focus. His live performance is very raw and genuine. He dances around but it's not
choreographed, it's what he feels from the music and crowd. When he raps it's not like
he's trying to sound perfect like the recording, he's rapping with his heart and genuine
passion.
Stage presence:
When Skuuta D’rula performs onstage he is a very energetic and captivating performer.
He knows how to work a crowd and makes sure to hype them up to his level. He is
skilled in getting them to jump by jumping around himself, when he shouts they shout.
The audience engages with his performance not only by rapping along with him but by
mimicking his energy. When he performs you can tell he loves what he does and it shows
how genuine he is in his music.
3 ELEMENTS OF EXPERIENCE
1. Recording
Skuuta D’rula said back in 2014, that he records with his friends in a studio. Living in
New York City, collaboration is a huge part of the music culture. He has yet to work in a
professional big-name studio but he does work at high tech at home studios he and his
6. friends have as well as smaller studios in the city. He spends his time perfecting his songs
and collaborating by bouncing ideas off of his team.
2. Co-writing
Skuuta D’rula said back in 2014, that he used to make his own beats, but then he
switched to using beats people made for him. He writes his own bars when he gets
inspiration which could be at 3am, while in the studio, while hiking, or even working out.
So far, he has not written any songs for other people even though in his 2014 interview he
said he might do that in the future. He also has not been a featured artist for anyone but
he has had many featured artists on his songs.
3. Publicity
Skuuta D’rula doesn’t have that much publicity, although he does have an active and
interactive social media presence on mainly Instagram. Back in 2014 he did an interview
with SmoothTV718 on YouTube. The interview was about his first album, his style, his
performance experience and his plans for the future. He has a strong presence on
Instagram and YouTube, with a lot of fan interaction. He knows how to engage his fans
as seen in his posts about bettering yourself and showing the real person behind Skuuta
D’rula. He frequently posts IGTV’s on Instagram and interacts with his fans by
commenting back and answering their questions.
ARTIST SWOT ANALYSIS
While evaluating our chosen artist using the SWOT analysis we noticed Skuuta D’rula had
strengths such as unique flow pattern, ear for beat picking, and a tight fanbase. These strengths
are what make Skuuta D’rula a unique artist. Skuuta D’rula uses his unique flow pattern to
attract a tight audience which ends up being his fanbase. Skuuta’s choice of beats match with his
up tempo vibe and video aesthetics.
Skuuta D’rula has weaknesses in online presence, as he does not have enough press release on
the net to give him a buzz. Skuuta D’rula also does not have the necessary marketing resources
to promote to a bigger audience. The way technology has evolved, not having a buzz could
potentially create a stationary movement for an artist’s career. This could also be the case if the
artist doesn’t have enough resources to reach a bigger audience.
7. Being a new artist Skuuta D’rula has opportunities to grow and develop as an up and coming
artist. Skuuta D’rula has traveled from New York to Tokyo and landed in the Virgin Island, this
gives him an opportunity that some newer artists don’t have. With the proper connections he
would be able to perform at the VI Jam Fest that is held in The Virgin Islands. The opportunity
of combining different cultures and making it into a unique piece is what Skuuta D’rula has done
with his work. He also has the opportunity to work with many different artists, videographers,
producers and more. Some artists that Skuuta could work with would be Gia Giavanni or Stylish
Lite. These artists have similar target audiences and could bring in more potential fans.
One threat that we can see within the career of Skuuta D’rula is always traveling so that would
make it hard for him to do live performances. Most new up and coming artists that are centrally
located are able to travel close by to do shows. We found this as a threat, because it would be a
challenge for Skuuta to travel within the Virgin Island to do shows compared to being able to
drive to shows. These threats could potentially be minimized when/if he moves back to New
York City.
ACTION ITEMS
STRENGTH 1 – Potential Revenue Sources
1. Live Shows
2. Radio Play
3. Streams
STRENGTH 2 – Potential Revenue Sources
1. Merchandise
2. Physical Copies
3. Youtube
WEAKNESS 1 – Potential Solution
1. Reach multiple Islands
2. Take advantage of making the genre unique (rap with an island twist)
WEAKNESS 2 – Potential Solution
1. Be in the United States more often
2. Do international tours
8. GOAL SETTING
1-Year Goals
1. Revenue Generating Goal:
a. The Goal:
After 12 months, Skuuta D’rula will finally be able to embark on a small tour to
promote his new album, the tour will be 10 stops. All stops will be in college
towns at local performance hotspots.
b. Why this time frame is attainable and realistic:
After spending the last 6 months organizing and planning he would have
completed the steps necessary to get to his goal of going on a tour. He’ll have
already set in stone his tour schedule, accommodations, and budget.
Skuuta D’rula and his team will have looked into the beginnings of setting up a
tour. He would have looked into his most popular cities, meaning where people
are most listening to his music. He should also have a good idea of where he
wants to perform. By mapping this part out he and his team can easily move on to
contacting the venues, finding accommodations and creating a budget/saving for
the money he needs.
It will be a Northeast Region mini tour of 10 stops. All of which are within 500
miles from New York City (his homebase) and local hot spots in popular college
towns for small performances. Those stops include, Brooklyn, NY, Queens, NY,
Binghamton, NY, Ithaca, NY, Syracuse, NY, Hartford, CT, Newark, NJ,
Philadelphia, PA, State College, PA and Charlottesville, VA. The performances
will be in local bars/clubs that are frequented by the college students. One
example is Trexx Nightclub in Syracuse, located less than 2 miles from campus, it
has a huge dance floor, a stage for performances, and a bar. Trexx can hold over
100 people on the dancefloor alone.
c. Progress Check-in:
By the 8th
month mark, Skuuta D’rula and his team will have contacted all the
venues and booked accommodations near each venue if feasible/necessary. He
also will have decided which mode of transportation is feasible based on the
budget he should’ve created from the initial research.
9. By month 9, he should have confirmed all tour venue locations, he should be in
the process of getting ready to sell tickets and promote. Once that is taken care of
he should be good to go for the final goal in 3 more months.
2. Content Creation Goal:
a. The Goal: Full length album and website
In one year, the content goal for Skuuta D’rula is to release a full length album
with at least ten songs and two to three features. Another goal is to create a fully
functioning website with an artist biography, links to all streaming platforms,
links to all social medias, and a merchandise page.
b. Why this time frame is attainable and realistic:
Albums, on average, take anywhere from a couple months to a couple years (or
even more) to finish. Skuuta D’rula doesn’t make his own beats so he collaborates
with others for production, because of this a few month deadline wouldn’t be
realistic. With a deadline of one year, that gives a little over a month per song if
the album contains ten songs. This gives plenty of time for promotion and
creating a website leading up to the release.
c. Progress Check-in:
On month four, seven, and eleven, a single will be released, at least one with a
collaboration. By the end of month ten, all other songs should be recorded and in
the process of mastering. By month ten, promotion should be put into higher gear
leading up to the release of the album in month twelve. Also by month ten, the
website should be almost completely finished with a shop for merchandise, in
preparation for his tour.
3. Audience Growth Goal:
a. The Goal: Featured on 4 credible artist news sites July 2021
The goal is to create a digital buzz for Skuuta D’rula in order to get him noticed
by the PR teams of these magazines and websites. The goal is designed to give
him more coverage and in front of different audiences therefore increasing his
brand awareness. Some specific sites that are credible especially for hip hop
artists would be XXL Magazine, Respect Magazine, Dirty Glove, and Thisis50.
10. b. Why this time frame is attainable and realistic:
I believe this is an attainable and realistic time frame due to Skuuta already
traveling and his unique style of music being used to his advantage to land
features with big artists who are missing a certain sound on a track that could use
him. With this feature he will begin to pick up a slight buzz that he can then use to
his advantage.
c. Progress Check-in:
April 30, 2020 we will review the progress. We will determine if Skuuta is on
track by reviewing if he has done a feature with a big artist or been published on
at least 2 credible news sites since finishing his six month goal.
6-Month Goals
1. Revenue Generating Goal:
a. Give two specific sentences describing the goal:
By the 6th
month mark, Skuuta D’rula and his team will have finalized all merch
and will launch it with the website launch. With international sales offered as
well, this will generate revenue for his upcoming expenses and future goals.
b. Why this time frame is attainable and realistic:
Since he already has an idea of what merch he wants to sell/create, he just needs
to find the right fit of who would help him create a final product to release on his
website launch.
Skuuta D’rula and his team will research who to work with to make his merch a
reality. He can go into the steps of finalizing designs and the kinds of merch he
wants to sell once he finds a manufacturer. This will allow him to be able to get
finalized versions for product photos. He can then add these to his final website
when it launches.
With the merchandise made for his website, he has connections to be able to
easily create a tour exclusive t-shirt. With touring comes merchandising, so a
sub-goal would be to create an exclusive T-shirt for his tour. He could put a
pre-order option on his site to get an idea of those interested in the tour.
11. c. Progress Check-in:
At the 4-and-a-half-month mark, He should be on the road to getting the finalized
merch samples for the photoshoot. He should then focus on setting up a
photoshoot with his merch so he can get them up onto his website at launch.
At month 5, he should also meet with the merchandise manufacturers to see a
mock-up and approve or improve the design of his tour t-shirt. He should set
another time within the last few months before the tour to add the stops onto the
back of the shirt.
2. Content Creation Goal:
a. The Goal:
By month six, at least four songs and one collaboration should be completed. The
collaboration will be with other NYC based artists like Deem Spencer. New songs
should be written and ready to record. The remaining studio sessions for the
album should be booked, as well as setting plans with producers and other
collaborations.
b. Why this time frame is attainable and realistic:
Because the first month or two will be for planning, having four songs done by
the halfway mark is realistic. After completing the initial four songs and having
plans set in place, the rest should go quicker. The artist should have a group of
artists and producers that will collaborate with him on the rest of the project.
c. Progress Check-in:
By month four, we will see if the artist is on track if he has at least two songs
completed and studio time booked for up to three months in advance. By month
three he should have contacted multiple artists for collaborations. If he is
following the plan and putting together a team of creatives to help him complete
this album, the rest should run smoothly and on track.
3. Audience Growth Goal:
a. The Goal: Claim Google Knowledge Panel
12. The artist will need to sign up for a Google account. After making a Google
account since the artist has content out he needs to obtain access to his Google
Knowledge Panel. With the Google Knowledge Panel the artist’s team can use
this to ensure that his online SEO is up to par as those of big named artists in the
industry. When Skuuta D’rula’s fans look him up on search engines this will
make sure that everything is all in one place and could potentially lead to him
getting a wikipedia page credited. Even though wikipedia is not a credible source
when researching, people still go to Wikipedia to find basic information.
b. Why this time frame is attainable and realistic:
I believe this time frame is attainable and realistic, because Skuuta D’rula has
content out already and it wouldn’t take long for him to obtain the knowledge
panel. This is chosen as a six month goal instead of three due to the priority of a
fanbase being first.
c. Progress Check-in:
This specific goal would have no determination on if the goal will be completed
on time. This is a do or don’t.
3-Month Goals
1. Revenue Generating Goal:
a. The Goal: Local shows and audience awareness
Play a few small local shows and potentially livestream them to make some
money. This goal will create revenue and generate awareness for his upcoming
album, merch, and website while also reaching his international fanbase.
b. Why this time frame is attainable and realistic:
Skuuta D’rula is currently in the Virgin Islands where he’s getting tons of
inspiration for his future projects. He has about 9k followers on Instagram so if he
livestreams/IGTV’s some sets on there, he can generate buzz and promote his
upcoming projects. He also has fans from different parts of the world since he’s
lived in a few international places such as Japan. Reaching them would be helpful
in getting a wider variety of support for his future endeavors.
13. He’ll have to get permission to perform at venues unless he wants to perform at
his home for streaming. He can also set up a place (PayPal, Venmo, etc.) where if
fans want to support him monetarily they can. But if he chooses to do IGTV or
YouTube he can have ads that help generate money.
The places he picks should be local hotspots, or spots with good views to show
off the Virgin Islands or his other locations.
c. Progress Check-in:
At the one-and-a-half-month mark, he should have his locations picked out and he
should have decided if he wants to set up a place to collect funds or use IGTV
only. This way he can spend the next month and a half promoting the
performances, preparing for the performances and finally executing them.
2. Content Creation Goal:
a. The Goal: Portion of songs planned
By month three, at least a third of the songs for the album should be written and
either have beats created for or have producers chosen to work with; studio
sessions for the next few months will be booked. The general ideas for the
website will be laid out and a website builder will be hired.
b. Why this time frame is attainable and realistic:
By month three, all plans should be set in place to make the year one goal
attainable and realistic. Three months is plenty of time for planning and getting
started on the track to the one year goal. Planning and scheduling is the main
focus in these first few months.
c. Progress Check-in:
By the end of month one, the artist should have a list of studios, producers, and
other artists he would like to work with. The website domain should be purchased
and the artist manager should be searching for a website builder to hire on a low
budget. He will amp up his social media presence and start thinking about ideas
for new non music related content to keep his audience engaged, such as vlogs
and interviews.
3. Audience Growth Goal: 10,000 Followers on Instagram
14. a. The Goal:
Skuuta D’rula will need to maintain a consistent presence on social media by
going live on platforms such as Instagram, Twitch, and YouTube. He will need to
be persistent in dropping content for his fans. The content that Skuuta D’rula
should be delivering to his fans would be vlogs to give his fans an emotional
connection to him as an artist. He could start an Instagram TV series about
making music or do’s and don’t for an independent artist such as himself. Things
in thus nature to get people to engage with the artist.
b. Why this time frame is attainable and realistic:
I believe this time frame is attainable and realistic due to the fact that Skuuta
currently has a following of around 8,600 fans. That number could easily be
increased if 700 of his fans out of the 8,600 in total reshare his page and get at
least two of their friends to follow each.
c. Progress Check-in:
One-and-a-half months in, it will be determined that if the artist is 700 followers
away from the target goal then we will know if he is on or off track.