This is a must-see for anyone who wants to know systematic information about product manager. In this document, I'd like to explain the skills required from PdM's outline and the attitude to promote business process in detail. PdM requires "2" skills and "3" attitudes.

1. Yuma( knowl_archiver)
https://knowledge-archiver.com
Skillset and mind for PdM
~Let me describe as PdM specialist~

2. 1
Agenda
1. To whom to describe this session
2. Self introduction
3. Introduction about product manager (*)
1. Who is PdM
2. What’s different PdM from project manager
3. PdM’s R&R and work style
4. PdM’s skillset
5. PdM’s mindset
6. Message to future PdM
(*)Express by PdM from now on

3. 2
To whom to describe this session
Can plan next actions concretelyCan verify your understanding deeply
1. To whom to describe this session
2. Self introduction
3. Introduction about PdM
 A person who aim for PdM from now on
 A person who want to accurately understand a job category, then
reconsider the work style and career path

4. 3
Employee appOnline booking app E-commerce app
Self introduction
 I’ve 4 years or more of work experience as mobile app PdM
 I've established own style due to having no knowledge in company
Book
Notification
Booking data
Message
Purchase
Notification
Purchase data
Delivery
Register
Evaluate
Register data
Visualize
1. To whom to describe this session
2. Self introduction
3. Introduction about PdM

5. 4
Who is PdM
 A PiC who proceed the product growth&success by No.1 in the world
 What's "No.1”, "Growth&Success" > # of user and business revenue
※Photo seems like image
1. Who is PdM
2. What’s different PdM from PjM
3. PdM’s R&R and work style
4. PdM’s skillset
5. PdM’s mindset
6. Message to future PdM

6. 5
What’s different PdM from PjM
 Clarify the essence (why, what, scope, by when), then do storytelling
 The significance of existence is different for each product phase
Typical
Issue
 Can’t define what want to do
 Don’t progress product dev
 Change a priority frequently
 Inactive customer and drop out
 Too many issues and VOC
 Too many unknown feature
 System complicated and
development delay
Seed Growth Maturity
PdM’s
significance
of existence
 Target user definition & analysis
 Issue definition & deep dive
 MVP definition & quick verification
 3C Analysis
(Customer/Company/Competitor)
 Issue generalization
 Core feature re-definition and
golden-pass renewal
 Latest technology selection
PjM’s
significance
of existence
 Process construction to
productive release
 Bug ticket triage
 Dev process standalization
 Progress status visualization
 Backlog cleaning
 Drastic refactoring for legacy
process
Product
Phase
Why
Define the essancial issue
What
Define the approach solution
How much
Take a balance for scope
When
Concern the dependency
1. Who is PdM
2. What’s different PdM from PjM
3. PdM’s R&R and work style
4. PdM’s skillset
5. PdM’s mindset
6. Message to future PdM

7. 6
PdM’s R&R and work style
 Engage all of process from concept development to product evaluation
 The business scope is different for each organization
※Diagram seems like image
Concept
Development
Concept
Analysis
Product
Development
Test Execution
Product
Evaluation
 Product
concept
 Design concept
 Prottype
3C Analysis
(Customer/Comp
any/Competitor)
 RD
 Basic design
 Scope Mgt
 Issue/Risk
 Unit test
 Integration test
 UAT
 KPI
 Store review
 VOC
 Media strategy
 Communication
design
 Retention MKT
 Loyalty MKT
 Cluster MKT
Promotion
Planning
Marketing
PjM
PdM
1. Who is PdM
2. What’s different PdM from PjM
3. PdM’s R&R and work style
4. PdM’s skillset
5. PdM’s mindset
6. Message to future PdM

8. 7
PdM’s skillset
 Positive attitude for engineering and communication skill are required
 It's better to deep dive other skill depend on your interesting
Communication
UX
MarketingData Analysis
UI/Design
Engineering
Market Reserch
Required skill
1. Who is PdM
2. What’s different PdM from PjM
3. PdM’s R&R and work style
4. PdM’s skillset
5. PdM’s mindset
6. Message to future PdM

9. 8
ActiveEssential Open
PdM’s mindset
 Evaluated only after product growth by having all stakeholders involved
 Encourage all stakeholders to become unified teammates
 Close the laptop, then should be a
good listener.
 Trust is born from casual conversation
and usual attitude.
 NG words: Said CEO, Manager…
 Do storytelling about the reason why
must be now
 Avoid to do what only specific person
gets benefits
 Proactive sharing for task, risk and
information
 Summarization, Systemization and
Visualization
 Trust is created from the accumulation of
trivial efforts
Why
How
Why
How
What
What
WhatWhy When
When How
Task
Management
Risk
Management
Visualization Standardization
1. Who is PdM
2. What’s different PdM from PjM
3. PdM’s R&R and work style
4. PdM’s skillset
5. PdM’s mindset
6. Message to future PdM

10. 9
QAStrategy & Planning Engineer
Message to future PdM
 Almost PdM’s tasks are like troublesome and painful
 You feel like yourself about product growth by having ownership
 Not enough to check the
spec sheet
 But only said "Spec is not
clear"
 Can't provide BR document
 Too many change request
 Don't systemize their
knowledge
 Not enough to separate the
issues into existing and new
UI/UX Designer
 Can't do storytelling to
resolve an issue via design
 Lack of UX scenario
consideration
 Felt a sense of unity for ll of stakeholders as one team
 Receive the review "Such a good service" from friends and acquaintances
 Make use of product management to enrich customer life
Endure, sticky and don't run away Happiness(2%)Pain(98%)
1. Who is PdM
2. What’s different PdM from PjM
3. PdM’s R&R and work style
4. PdM’s skillset
5. PdM’s mindset
6. Message to future PdM

11. 10
Summary
1. To whom to describe this session
 A person who want to accurately understand a job category, then reconsider the
work style and career path
2. Self introduction
 I’ve 4 years or more of work experience as mobile app PdM
3. Introduction about product manager
1. Who is PdM
 A PiC who proceed the product growth&success by No.1 in the world
2. What’s different PdM from project manager
 Clarify the essence ("why" "what" "scope" "by when"), then do storytelling
3. PdM’s R&R and work style
 Engage all of process from concept development to product evaluation
4. PdM’s skillset
 Positive attitude for engineering and communication skill are required
5. PdM’s mindset
 PdM should encourage all stakeholders to become unified teammates
6. Message to future PdM
 You feel like yourself about product growth by having ownership