The document outlines a strategy for recruiting 651 participants through a predictive model and various online engagement tactics, including email communication and social media content. It presents estimated conversion rates at each stage of the enrollment process and emphasizes the importance of benchmark performance testing to validate the model's effectiveness. Appendices provide additional context on performance metrics and population diversity considerations.

2. HOW FAR DOES OUR REACH NEED TO GO FOR ENROLLMENT?
*See appendix for benchmark sources and assumptions to create hypotheses
Using the goal of acquiring 651 participants, while not considering market size and using a constrained predictive model applying industry benchmarks.
Online Campaign
Site Click-Thru
Visits website, signs up for
email communication
Continues receiving emails, watches
videos, downloads mobile App, contacts
representative, sees more social content
Impression
Channels
+
Activity
Receives emails, continues seeing
content, starts the consent process
Completes Consent (either
independently or with reminders)
and Enrolls
105M Impressions
DELIVERS 325K SITE VISITORS
13K INTERESTED PEOPLE
SIGN UP FOR EMAIL
Email Audience Retargeted
+ Added Multi-Touch Multichannel
Impressions
1.3K PEOPLE
MOVE TO Consent
651 People
Enroll
C
o
n
v
e
r
s
i
o
n
S
t
a
g
e
s
Interested
Clicks Thru
Participant
Gives Email
(Still Considering)
Total Impression Quantities
and Conversion Yields*
Consent
0.31%
CTR Conversion Rate*
4.0%
2nd Stage Conversion Rate*
10%
3rd Stage Conversion Rate*
50%
4th Stage Conversion Rate*
Discovery
Interest &
Consideration
Decision Point
Commitment

3. Appendix A Predictive Simulation Model
UBR & Population Diversity Target Goal Requirements Will Further Impact Performance Modeling.
Alpha stage benchmark performance testing is required to prove model integrity and validity.

4. Appendix B Predictive Simulation Model
UBR & Population Diversity Target Goal Requirements Will Further Impact Performance Modeling.
Alpha stage benchmark performance testing is required to prove model integrity and validity.

5. Appendix C Predictive Simulation Model
UBR & Population Diversity Target Goal Requirements Will Further Impact Performance Modeling.
Alpha stage benchmark performance testing is required to prove model integrity and validity.