1. How the creative class is redefining the global nomadic lifestyle
SIC TRANSIT GLORIA MUNDI
Tourism Futures seventh national conference
Gold Coast, Qld. 19 August 2009
JUSTIN WASTNAGE – NEWS EDITOR, TRAVEL WEEKLY

2. How the creative class is redefining the global nomadic lifestyle
SIC TRANSIT GLORIA MUNDI
•Sociologist Richard Florida coined the term ‘creative class’ in 2002
•38 million Americans create for a living; double that globally
•Diverse professions including architects, graphic designers and
film producers
THE CREATION OF A NEW CLASS

3. How the creative class is redefining the global nomadic lifestyle
SIC TRANSIT GLORIA MUNDI
•Tieless shirts and dress-down days became the norm
•Freelancing became ‘contracting’ when professionals did it
•Working from home is a legitimate exercise
MILLIONS NOW APE THEIR WAYS

4. How the creative class is redefining the global nomadic lifestyle
SIC TRANSIT GLORIA MUNDI
•Devices have gotten smaller and more powerful
•Portable office no longer the domain of the road warrior
•Smart phones, ultra slim laptop computers and high-speed
broadband mobile internet have all emerged in the past three years
TECHNOLOGY THE ENABLER

5. How the creative class is redefining the global nomadic lifestyle
SIC TRANSIT GLORIA MUNDI
•Data remains the main barrier to completely free working
•Google / Microsoft Live apps move computing to the web
•Large scale design projects have collaboration plateaux
•Data clouds will be as big as e-commerce in two years
CLOUDING THE ISSUE

6. How the creative class is redefining the global nomadic lifestyle
SIC TRANSIT GLORIA MUNDI
•Net books available for $400
•Log on from anywhere with broadband internet
•Apple rumoured to launch its version in the northern
autumn
NET YOURSELF A TABLET

7. How the creative class is redefining the global nomadic lifestyle
SIC TRANSIT GLORIA MUNDI
•Trend to travel without checked baggage
•With roll-aways now weighing 3kg or less, contents
have to weigh around 5kg (or 10lb)
•Australian experiment by blogger Angus Kidman
THE TEN POUND YANKS

8. How the creative class is redefining the global nomadic lifestyle
SIC TRANSIT GLORIA MUNDI
•Rise of the NYLoners, Singkongers and Eurotrash
•Brigid Delaney: A generation sacrificing depth for breadth in
relentless pursuit of hypercapitalism
•Living in multiple cities is becoming a right, not a desire
•Study shows living overseas aids creativity
THE RESTLESS GENERATION

9. How the creative class is redefining the global nomadic lifestyle
SIC TRANSIT GLORIA MUNDI
•New, shared ownership concepts for accommodation
•Wardrobe rental no longer confined to formal wear
•New service industries like remote printers, computer
replacement and global banking
NYLONERS’ THREADS OF LIFE

10. How the creative class is redefining the global nomadic lifestyle
SIC TRANSIT GLORIA MUNDI
•‘Bleisure’ as 90% of 20s and 30s said work overlaps with personal
time and 73% took work home
•No guilt in planning holiday at work or adding days to work trip
LEISURE AND WORK IN HARMONY

11. How the creative class is redefining the global nomadic lifestyle
SIC TRANSIT GLORIA MUNDI
•The average creative person visits 12 cities for work every year,
averaging 20h in airports
•The ‘Third Place’ (after home and the office) is more than just a
transit stop; it is part of one’s living space
•Hotels need to offer more than great beds; airport lounges more
than comfy seats
THE THIRD PLACE

12. How the creative class is redefining the global nomadic lifestyle
SIC TRANSIT GLORIA MUNDI
QUESTIONS?
THANK YOU