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Shep Parke is an enterprise information architect with over 25 years of experience teaching companies how to generate valuable business insights from their data. Using a proven learning framework, Mr. Parke helps teams start building skills to effectively analyze data and develop actionable insights within a week. Examples of his work include designing data-driven systems that optimized over $800 million in annual marketing spend and increased response rates and decreased costs for community banks.
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Here is a visual sampling of some of my work from the past 20 years.
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Shep Parke_Network
- 1. SHEP PARKE - ENTERPRISE INFORMATION ARCHITECT S H E P P A R K E @ G M A I L . C O M | 6 7 8 . 6 4 0 . 2 5 5 7 | As a 25+ year enterprise information architect, I teach successful companies how to generate business insight people can act on. Acting on good business insight generates billions in better productivity, operating efficiency and lower risk. Using a proven learning framework, I help teams start building skills to do this well in a week or less. SHEP PARKE ON BUSINESS INSIGHT Generating good business insight is hard | click to listen (1:30) Why we struggle with business insight | click to view (3:20) What’s more valuable – transaction or behavior data | click to listen (10:00) What’s the business analytics gap - panel discussion | click to view (30:00) EXPERIENCE & RESULTS BUSINESS LEARNING FOR THE 21ST CENTURY Led design of InsightPath – a new set of interactive learning that teaches teams how to generate business insight in our data-driven world. MARKETING FOR CONSUMER RETAIL BRANDS Led design of data-driven audience interactions optimize $800MM annual marketing spend for 100+ year old consumer brands enterprise. MARKETING FOR LOCAL BANKS Led design of ‘next best product’ marketing for 1,000s of US local & community banks. Increased response rates 3X, decreased cost per acquisition 2X. SUPPLY CHAIN OPERATIONS FOR RETAILERS Led design of store-level shopper transaction and pricing data-drives $20MM in supply chain optimization for $30B grocery retailer. REVENUE RECOVERY FOR SOFTWARE PROVIDERS Led design on data-driven software license footprint recognition optimizes revenue recovery and customer retention for global personal software provider. CUSTOMER OPERATIONS FOR AIRLINES Led design of data-driven customer interaction operations for $16B global airline reduces cost-to-serve from $500MM to $300MM over three years.