The document discusses improvements to the web content management (WCM) platform in SharePoint 2013. It covers topics like engaging user experiences, comprehensive content management, dynamic content delivery, taxonomy improvements, search engine optimization features and implementing custom branding and device-based rendering. The presentation provides details on SharePoint 2013's content model and pillars for WCM as well as features like cross-site publishing, catalogs, themes and the design manager.

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Sayed Ali
Sayed.ali@outlook.com
SharePoint Administrator
Public Pension Agency

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Agenda

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SharePoint 2013 WCM Platform Improvement
SharePoint 2013
Fast Search
Server 2010
SharePoint
Server
2010

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SharePoint 2013 WCM Platform
Improvement(Cont)

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SharePoint 2013 WCM Pillars
Engaging
Experiences
• Easier to
implement custom
branding
• Easier to
implement mobile
experiences
• Clean URL
• Utilize new
SharePoint 2013
App Model
Comprehensive
Content
Management
• Authoring
• Content Life Cycle
• Multilingual
Improvement
• SEO
• Item Catalog
• Content Reuse
Dynamic Content
• Automatic topic
Pages
• Relevance
• Recommendations
Fast to Market
• Web Designer
• Developer
• Office 365

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SharePoint 2013 Content Model
SharedMetadata
Authored Content
Rollup Page Product Page
Indexed Content Federated Content
Item Catalog Item Catalog Reusable Content External Content

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Taxonomy in SharePoint 2013

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Taxonomy in SharePoint 2013(Cont)

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Taxonomy in SharePoint 2013(Cont)

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Taxonomy in SharePoint 2013(Cont)

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Taxonomy in SharePoint 2013(Cont)

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Site Navigation & Topic Pages
www.contoso.com/careers

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Site Navigation & Topic Pages(Cont)
www.contoso.com/about
www.contoso.com/career

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Improvements with Search Engine Optimization
Features SharePoint 2010 SharePoint 15
Clean URLs http://www.c.com/Pages/cars.aspx http://www.c.com/cars
Home Page Redirects HTTP 302 for http://www.c.com to redirect to
/pages/default.aspx
Home page served from address www.c.com
– no redirect for browser
Country code top-level domains
(ccTLDs)
http://www.c.com/en-us/Pages/cars.aspx
http://www.c.com/es-mx/Pages/coches.aspx
http://www.c.com/cars
http://www.c.mx/coches
XML Sitemaps None Automatically generated and referenced in
robots.txt
SEO Properties
(e.g. Meta Description)
<title> and <h1> must be identical Browser title
Meta description
Meta keywords
Webmaster Tools integration None Assists with ownership verification

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Improvements with Search Engine
Optimization(Cont)

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Cross-site publishing & Catalogs

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Content By Search Web Part

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Content By Search Web Part(Cont)
Audio
Cameras
Computers
Home appliances
Phones
TV and video
TERM STORE
NAVIGATION TAXONOMY
Search
Filter query by
CATEGORY:
COMPUTERS
Friendly URL
http://contoso.com/computers
Use page
maincategory.aspx
CONTENT SEARCH WEB PART

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Themes

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Theme Gallery - Themes

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Theme Selection and Configuration

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Implementing Custom Branding

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Implementing Custom Branding(Design Manager)

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Device based rendering - Channels

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