The September monthly report from Northern California summarizes marketing activities for Neuro beverages. Retail sampling events were held throughout Northern California in stores like BevMo. Media efforts included radio advertisements. Neuro samples were distributed at various events including a welcome back mixer at SFSU and Country in the Park music festival. Neuro also supported charity events like Plate by Plate and the Bobby Jackson Foundation golf tournament.

1. September Monthly ReportNorthern California FMM - Jason Brunswick

2. Northern California Activation Calendar

3. Retail Sampling - Northern California

4. Bay Area BevMo Retail Sample Dates To Support National Sell in of our Northern California NEURO Bliss to Zen Marketing Program Colma 9/2 Citrus Heights 9/2, 9/17 Arden Way 9/3, Stockton Bay Shore 9/2 Burlingame 9/3, Stockton 9/16, Pleasanton 9/16 Danville 9/17 San Rafael 9/17 San Ramon 9/30

5. He bought tons of Neuro to share with family & friendsI’m going to ask my coach about drinking a Sonic before every game!“Only 35 calories?!”

6. 15-182.472644Key Learning's – Buyer Letter Should be mandatory in ooh or radio tags are sold into retailer moving forward

7. Davis 9/23 N Davis 9/23El Dorado Hill 9/24 Elk Grove 9/24 Roseville 9/24 Vacaville 9/25 W Sac 9/25 Woodland 9/25

8. Nugget Sampling - Northern California

9. 300 Montgomery St, San Francisco 9/6

10. “I think I'll buy two of these for my stressed out boss!”“ONLY 35 CALORIES!”

11. Chevron Sampling Northern California “Can we try them all?!”Castro Valley 9/15Alameda 9/22Berkeley 9/29

13. Events (September)

14. Media EffortsPSA KMVQ: 9/12/11-9/16/11PSA KLLC: 9/26/11-9/30/11PSA KCBS: 10/3/11-10/07/11

15. Welcome Back Mixer Sept 13, 2011

16. Drinking Neuro Bliss before speech to calm the nerves!SFSU Marketing Students enjoyed hearing all about Neuro at the 2011 Welcome Back Mixer for the Marketing Association. Over 50 people showed up to this event and each one got the gift of Neuro., and most went back for 2nds. Great Event and Target Demo for Neuro.

17. TOMS x GOOD STOCK – CUSTOM SOLESATURDAY SEPTEMBER 3rd 2011 Good Stock Boutique hosted a fall special TOMS Style your Sole event with guest artist making custom one of a kind TOMS. Fashion lovers enjoyed complimentary NEURO as they shopped and waited to step into their new TOMS.

18. DJ KRAVE spinning SONIC beats De'Andra from She Luxedesigns enjoys a Sonic

19. GOOD STOCK- Blog PageGOOD STOCK- Facebook and Event Page

20. TOM’s Sample - Northern California

21. SAC STATE COLLEGETuesday September 06, 2011 Summer is over and school is back for Sac State students. While fraternities and sororities hustled to get new pledges, NEURO saved the day with complimentary drinks to make it a BLISS day!!!

22. SONIC will keep you on track “Will TRIM help me keep my summer time body?”

23. INGREDIENTS

24. Country in the Park New Country station KNCI 105.1fm 12th annual Country In The Park was a sold out show. This show was a special 911 tribute show that brought out 13K country fans. Fans were able to sample SONIC & BLISS as they enjoyed the sounds of Billy Currington, Joe Nichols and much more.

25. BLISS does work!!!!Stacy & Danielle educating the boys in blueTiff & Katie talking it up with 3 country fans“That was good!!Can I get more please?”My partner needs all the BLISS he can get!!

26. Country in the Park

27. OLD SAC UNPLUGGEDThursday September 14th, 2011

28. San Francisco, CA September 16, 2011

29. Plate by Plate is a charity fundraising event benefiting Project by Project SF Chapter's 2011 partner: Oakland Asian Students Educational Services (OASES). Sip on drinks from acclaimed wineries and beverage purveyors and savor cuisines prepared by the Bay Area's top chefs.

30. Titillating the taste buds of the attendees with just a sample in their wine glass , Neuro was able to make a buzz for most of the night. As the night drew to a close a select few were able to enjoy a bottle of Neuro to bring to the after party.

32. SACRAMENTO RACEWAYSaturday September 17, 2011 Fans of DPSG and Sacramento Raceway got to sample BLISS-SONIC-GASM as they enjoyed a fun Saturday of watching drag cars break speeds over 140mph. Race car driver Ken Kurt helped out with bring his 600 horsepower road track racecar to add to NEURO sampling area. Neuro was asked to activate by DPSG Sacramento. Stacy enjoying a BLISS in NEURO race carNikolaasBos ( DPSG ) and NEURO TEAM

33. Non stop action at NEURO sampling area Pit Crew enjoying NEURO!!!“How about a NEURO icee?”BLISS at work!!!Katie taking time to explain NEURO

34. SACRAMENTO RACEWAYINGREDENTS

35. Now and ZenRecapping In PROGRESS!RECAPPING IN PROGRESS!!

36. Bobby Jackson Foundation Golf Tournament Monday September 26, 2011 NBA Star Bobby Jackson (Sacramento Kings) hosted his Bobby Jackson Foundation Golf Tournament at the exclusive CattaVerdera Country Club in the memory of his mother’s death from Cancer. Bobby’s foundation gives back to children who have lost parent(s) from Cancer. NEURO was the only beverage company and won best hole design and most fun. Bobby taking time to take a few pictures with NEURO team..

37. Professional Runner Drew NelsonHarold Pressley– SAC KINGSSusan G Komen- Sacramento MembersThe Power of NEURO NEURO –BEST HOLE

38. BOBBY JACKSON INGREDIENTS

39. Field Marketing Manager Northern California Jason BrunswickNorthern California Neuro Team Leads:Nikki Nassiri Michael SeseNaituli