The document outlines various aspects of search engine optimization (SEO), discussing its importance, techniques, and tools such as keyword analysis, site optimization, and link building. It emphasizes a structured SEO cycle that includes analysis, optimization, submission, promotion, reporting, and maintenance. Additionally, it highlights the evolving nature of the SEO industry and the need for organizations to adapt to achieve maturity in their SEO strategies.

1. SEO Cycle Selection of ilustrations of SEO Cycle. Nov/2008 Marcio Okabe - SEO Specialist

2. SEO Cycle Comportamento de búsqueda Estrutura de Contenido Contenido de Colaboración Tecnologia Web Analytics e Ranking Marcio Okabe – SEO - Terra Lo que la gente busca? Insights for Search  Trends  Keywords Tools  Título del artículo Keywords density – Use palabras clave en el texto H1, H2 Utilizar TITLE en lugar de ALT Mapa del sitio Tecnologia META TAGs Title Keywords Description - Google Sitemap URL amigable Redes Sociais Bookmarks Blogs Comunidades Gadgets Estadísticas y la Clasificación Google Analytics  Google Webmaster Tools  Advanced Web Ranking  Advanced Link Manager 

3. http://www.seofaststart.com/seo-process Gráfico que resume com clareza o processo de implantação de SEO. “ SEO Fast Start is a "process driven" approach to search engine optimization.In developing SEO Fast Start over the past 7 years, I have mapped the process out in a way that is easy to understand , communicate to others, and modify as you see fit.” Download do E-Book

4. http://eclipse.sys-con.com/node/481284 Excelente fluxo que ilustra o processo de SEO. Na minha opinião, faltou incluir atividades EDITORIAIS de geração de conteúdo a partir das recomendações de SEO.

5. http://www.searchenginuity.com/seo-maturity-model Este artigo faz uma excelente analogia com o CMM (capability maturity model) - que é um modelo muito usado no desenvolvimento de softwares – com o processo de SEO. “ I’ve adapted the commonly used capability maturity model (CMM) used in the IT space to evaluate SEO effectiveness in organizations. I’ve found (and hope you do to) this model to be very useful in identifying where an organization currently is and where it needs to go to reach a mature state of SEO effectiveness.”

6. http://vanilladigital.com/wp-content/seo-success-map.pdf http://www.e-consultancy.com/publications/seo-guide

7. http://www.searchenginepeople.com/blog/seo-is-about-to-grow-up.html Interessante visãodo mercado SEO. Estamos numa fase de amplo crescimento e valorização, mas ainda existem imensas oportunidades. “ Those who have been in the industry since the late 90’s have seen huge changes in SEO. The industry has really matured. But in the grand scheme of things, if you were to plot SEO on a product life cycle chart you would see that the industry is still in its’ infancy.”

8. http://searchengineland.com/the-in-house-seo-life-cycle-11564.php Interessante gráfico que mostra que a implantação de estratégias de SEO em uma empresa atravessam diferentes fases. “ Every in-house SEO program follows a typical life cycle that has for main phases : Courtship, Honeymoon, Reality and Synergy. The duration of time it takes to get from Courtship to Synergy varies with each company, and it can also very for each division within a company. Today’s in-house article will give you an overview of the in-house SEO life cycle so that you can predict the road ahead, minimize the severity of the Reality Phase and sail into Synergy as soon as possible.”

9. http://www.npresence.net/seo.html Analysis / Reporting Analysis & reporting is the first and the last stage of our SEO cycle. Prior to doing any other work we will analysis your website, your competitor's websites and the leading websites your industry. After each cycle we will reanalysis & report on everything. Link Building Link Building is the single most important factor to get any website ranked higher on the search engines and the hardest to do effectively. Inbound links will help the Search Engines determine how popular your website is compared to your competitors. Site optimisation nPresence can optimize your website so the search engines can easily traverse your whole website and establish which keywords you should rank highly for. Our optimisation will no affect the design of your website. Content Writing Fresh new website articles will help your website expand and appear on more search phrases. New informative relevant articles will also encourage other websites to link to your website. We have fulltime journalists that specialise in writing for online. Dir / Press / Sitemap Submission Once we've optimized & expanded your site we need to submit your new pages to Google & the other Search Engines. We'll also submit your articles to press releases to get quality links. Directory submissions may be needed to speed up the process.

10. http://www.seoservicesdelhi.com/seo_life_cycle.html PHASE: I -Website Analysis Website page Analysis Competition Analysis Keyword Analysis PHASE: II - Website Optimization HTML code validation and repair Keyword Research Keywords Popularity analysis Web page and Image Optimization Meta Tags Optimization PHASE: III - Website Submission Sitemap creation Sitemap Submission Search engine submission Directory submission Creation and Submission of RSS Feeds PHASE: IV - Website Promotion Creating Blog Article Submission Submitting Posts Bookmarking Link exchange and One Way Links RSS Feeds Submission PHASE: V - SEO Reports Keywords Ranking Reports SEO Analytics PHASE: VI - SEO Maintenance Monthly Ranking Reports Optimization Reports Further Optimization

11. http://www.touchgraph.com/TGGoogleBrowser.php?start=seo&signed=false Ferramenta de busca VISUAL que permite correlacionar temas e sites.

12. http://seo.greenlogicindia.com/html/seoplan.html

13. http://www.newageuk.com/search_engine_optimization.html Este gráfico mostra a importância de escolher as KEYWORDs com base em diferentes critérios.