The BMW 328 Sports Wagon is a new addition to the 3-Series lineup for 2014. It is offered with either a 240-horsepower turbocharged gasoline engine or a 180-horsepower turbo diesel engine capable of 42 mpg highway. Both come standard with all-wheel drive and have a starting price of $42,375. The wagon combines the practicality of a small SUV with the handling and driving experience of BMW's sports cars. It targets males aged 25-41 with incomes over $80,000 by offering a rare sports wagon at a lower price compared to its luxury competitors.

1. BMW 328 Sports
Wagon
By Ricky Williams

2. New for model year 2014 as part of the new 3-Series
midsize coupe and sedan family
Offered in 2 variants: The 328i and 328d

3. • The 328i makes 240 horse power from a
turbocharged 2.0L engine
• 328d has only 180hp, yet makes up to 42 mpg
highway
• Both models come standard with AWD
• Starts as $42,375

4. • Wagons a dying breed in the US
• Replaced by small SUVs and crossovers
• Only competitors are from VW, Audi, and
Mercedes - Not direct

5. Target Market
• Males 25 - 41,
• $80,000 income

6. • The Opportunity Is:
• BMW is one of very few automakers that offer
what is truly a wagon and even fewer that offer a
sports wagon at a lower price range. BMW
wagons are rarely seen and many are unaware of
them. The BMW wagon allows one to have the
practicality of a small van or crossover with the
driving experience of a sports car.

7. • Proposition: Practicality with Fun

8. Print Ads

10. Body
• The BMW 328i and 328d Sports Wagons
combine the practicality and luxury of a small
SUV while maintaining the exceptional handling
properties that are a staple of the 3-Series line.
The 3-Series Sports wagon is available in both
the 328i (gasoline) producing 240 horsepower
and a 0-60 time of 6 seconds and the 328d
(diesel) capable of attaining 43 mpg highway.
With a starting price of under $45,000, isn’t it time
to bring balance to your life?

14. Questions?