The document contains responses from a real estate agent to frequently asked questions about listing a home for sale. In each response, the agent acknowledges the question or concern but then redirects the conversation to signing the listing contract. The agent promises to get the homeowners what they want within their desired timeline and stresses the benefits of signing now rather than delaying the decision. Overall, the agent deflects substantive objections and insists the key action is to sign the contract immediately.

1. FREQUENTLY ASKEDQUESTIONS
1. We want to only give you a 30 / 90 day listing.
I’msorry … I won’tdothat … 6 monthsisour companypolicy… therefore …
all we needtodo now issimply…signthe contract … so I can helpyougetwhat
youwant … in the time youwant… won’tthat be great?Signthe contract …
2. We were thinkingabout (X) company or we’ve neverheardof your company.
I can understandyourconcern… andI thinkyourealize acompanydoesn’tsell a
home … it’sthe individual agent’sactivities…
Do youfeel Ican sell yourhome?Terrific!
All we needtodo now… is simply…signthe contract … so I can helpyouget
whatyou want… inthe time youwant … won’tthat be great? Signthe contract…
3. We’ll save the commissionby sellingitourselves.
I agree youcan save the commissionbysellingityourself …are you aware that
Only 2% of all For Sale ByOwnerssell
themselves…and98% are listedandsoldbyReal Estate agents… Can you afford
to have onlya 2% chance of sellingyourhome?
Let’sdo the rightthing… andsimply… signthe contract … so I can helpyouget
whatyou want… inthe time youwant … won’tthat be great?
Signthe contract!
4. Let’slist high,we can always come down later.
I understandyouwantto listhigh…to leave roomfornegotiating…andhave you
consideredthe problemthatcreatesforyou?
Most people won’tevenbotherlookingatpropertiesthatare pricedtoohigh…
wouldyouratherhave a biddingwaronyour home … or not have an opportunityto
negotiate anyoffersatall?
All we needtodo now… is simply…signthe contract … so I can helpyouget
whatyou want… inthe time youwant … won’tthat be great?
Signthe contract.
5. We want to think it over.
That’s great… andsince three mindsare betterthantwo … let’sthinkoutloud…
together… tell me … whatare youthinkingabout?
6. We want to sleepon it.
You’re right… thisisa bigdecision…isn’tit?
Yet … the decisionmustbe made baseduponwhatyouwant … correct?

2. FREQUENTLY ASKEDQUESTIONS
Let’sdo this… signthe contract tonight… contingentuponyourapproval within
24 hours … that waywe both win… can I tell youhow?
You have 24 hourswithno pressure …so you can … feel comfortable …andsleep
on ittonight… thenI’ll call youin the morning… and yousimply… tell me yes…
or no.
If you say no… I’ll ripupthe contract … and you have noobligation…if you
…say yes… I’ll beginmarketingyourpropertyimmediately…eitherway…
All we needtodo now… is simplysignthe contract… soI can helpyougetwhat
youwant … in the time youwant… won’tthat be great?
Signthe contract.
7. I have a friendin the business.
I can appreciate that… andalmosteveryone does…soletme askyou … do you
absolutelyhave to…sell thishome … or …are youjustlookingtodo yourfrienda
favor?
Obviously…youhad me out fora reason… right?
Do youfeel Ican sell yourhome?Terrific!
All we needtodo now… is simply…signthe contract … so I can helpyouget
whatyou want… inthe time youwant … won’tthat be great?
Signthe contract.
8. Anotheragent said they couldget me more money.
I can appreciate that… andwhat youprobablydon’tunderstandisthis…
An agentthat will …listyourproperty… overpriced…assumestheycan take the
listingnow…and thenstart beatingyouup onthe price … weekafterweek after
weekafterweek…isthat what youwant?… Whowould?
They’re afraidtotell youthe truth … up front… doyou wantthe truth?
Of course youdo.
Let’sdo the rightthing… and simply…signthe contract … so I can helpyouget
whatyou want… inthe time youwant … won’tthat be great?
Signthe contract.
9. Youhaven’t soldany homesin my area.
That’s a validconcern… the obviousreasonyou’ll …choose me now … is that my
companyhas homesforsale all overthe community…
Meaning… whenyou… sign the contract tonight… we can expose yourproperty

3. FREQUENTLY ASKEDQUESTIONS
to potential buyersfromall overthe area… do yourealize how importantthatkind
of exposure is?
Now… isn’tthat what youwant?… Of course it is…
Therefore …all we needtodo nowis simply…signthe contract … so I can help
youget whatyou want… inthe time youwant … won’tthat be great?
Signthe contract.
10. What do you do to sell homes?
That’s a validconcern… and letme ask you… are you aware … thatthere are two
kindsof Real Estate agents?
There are passive andactive …I am an active agent… meaning… whenyou…
signthe contract tonight… I will spendmytime activelymarketingyourhome to
the public… and … to the otheractive agentsintown… isn’tthat whatyou want.
You wantsomeone …who will workactively…andaggressively…to getyour
home sold… right?Terrific!
All we needtodo nowissimply… signthe contract … soI can helpyougetwhat
youwant … in the time youwant… won’tthat be great?
Signthe contract.
11. We want you to cut your commission.
No … any otherquestions?
Signthe contract.
12. The other agent saidhe / she would.
I can appreciate that… can I tell youwhythat makesme nervous?If otheragentsdo
not have the courage … to standup to you… regardingtheirownworth… how
strongcouldtheypossiblybe …defendingyou…and the price we setfor your
home?I have thatcourage … do youfeel Ican sell yourhome?(YES)
Terrific!
All we needtodo now… is simply…signthe contract … so I can helpyouget
whatyou want… inthe time youwant … won’tthat be great?
Signthe contract.