Helping IT sales teams to engage consistently and effectively on the right targets

1. Consistent , SureFire Sales
Executive overview for consideration
Sell2IT – Consistent, SureFire Sales

2. 0203 582 7926
chris.rawson@sell2it.com
What’s the outcome?
Your sales team focusing 100% of their time and resources
on exactly the right prospects.
With exactly the right proposition that you know definitively
is differentiated and competitive, current and relevant*.
And presenting it confidently and in exactly the right way to
ensure, maximum contract value and margin.
Your marketing team focusing 100% of their time and resources
on the lowest cost, fastest routes to supporting that effort.
Month, after month, after month ...
* and in time - At exactly the right time in the buying cycle
Sell2IT – Consistent, SureFire Sales

3. 0203 582 7926
chris.rawson@sell2it.com
How do we do that?
A combination of:
A comprehensive up to the minute scan of your market,
competition, drivers, emergent trends and disruptors.
Identification and validation of your “sweet spot”.
Fast Cycle process of discovery.
Clear and concise insight, explanation and definition of
your proposition.
Market Knowledge and real time data.
Direct access to senior level decision maker(s)/ knowledge.
Proven, scalable, repeatable processes.
Sell2IT – Consistent, SureFire Sales

4. 0203 582 7926
chris.rawson@sell2it.com
What are the practical deliverables?
A blueprint for both sales and marketing to ensure Optional:
consistency, relevance and differentiation of messaging and
sales approach. Coaching /Refinement – with
senior IT decision makers and
CIOs.
A list of targets who are absolutely right for your proposition*. Monthly list of key and hot
prospects for each proposition.
A well researched and clearly differentiated “winning” Sales engagement tools and
proposition your sales people can explain easily and marketing campaigns.
confidently to all levels of decision maker. Direct introductions into key
prospects.
Sell2IT – Consistent, SureFire Sales

5. 0203 582 7926
chris.rawson@sell2it.com
How long does it take?
We can deliver the definitive Go to Market
proposition and action plan for each proposition
in 4 weeks.
Sell2IT – Consistent, SureFire Sales

6. 0203 582 7926
chris.rawson@sell2it.com
What does it cost?
A well researched and clearly differentiated, definitive
“winning” proposition your sales people can explain easily
and confidently to all levels of decision maker.
A blueprint for both sales and marketing to ensure
consistency, relevance and differentiation of messaging and
£15,000
sales approach.
A list of targets who are absolutely right for your proposition.
Sell2IT – Consistent, SureFire Sales

7. 0203 582 7926
chris.rawson@sell2it.com
And keeping it up to date & focused?
A monthly update of all aspects:
Market map
Competitive positions
Differentiation
£1,500
“Sweet spot” opportunities
Key targets
Sell2IT – Consistent, SureFire Sales

8. 0203 582 7926
chris.rawson@sell2it.com
What about the options?
Senior CIO coaching
Sales engagement tools
Marketing campaigns Each
Sales training priced per
Direct introductions into key prospects proposition
Account based strategies
Sell2IT – Consistent, SureFire Sales

9. 0203 582 7926
chris.rawson@sell2it.com
What’s required from you?
Access to:
1x Sales
1x Marketing
1x Technology/Architect
Market and customer intelligence
Sell2IT – Consistent, SureFire Sales

10. 0203 582 7926
chris.rawson@sell2it.com
Where’s the detail?
We don’t want to waste your time.
We considered that this executive summary would be
enough for you to decide if it was something you’d be
keen to learn more about.
If it is, we’ll be delighted to explain the process, the options
and the outputs in a meeting at your convenience.
If not, then thank you for taking the time to get this far.
Sell2IT – Consistent, SureFire Sales

11. 0203 582 7926
chris.rawson@sell2it.com
How can you know it will work?
It’s based on empirical data, extensive market research
and current knowledge, proven processes and a huge
amount of experience.
It is the culmination of many years of work and a distillation of
other, successful (but more complex and costly) models.
It is working today for a globally recognised Telco and a
Globally recognised hosting provider among others.
Sell2IT – Consistent, SureFire Sales

12. 0203 582 7926
paul.bevan@sell2it.com
Can we discuss it?
Get in touch:
Paul Bevan paul.bevan@sell2it.com
Director
07432 111498
0203 582 7926
Prices quoted represent a standard SureFire Sales engagement, are based on
a single proposition and may be subject to change.
Sell2IT – Consistent, SureFire Sales