This document provides information on search engine optimization (SEO). It discusses Google's 200 ranking factors and types of spam to avoid, such as off-site spam and in-page spam. It covers SEO terminology like crawling, indexing, and algorithm updates. On-page optimization techniques are presented, including metadata, titles, headings and keyword density. The importance of internal and external links is explained. Tools for various SEO tasks are listed, including Google Webmaster Tools, Google Analytics, and the Google Disavow tool. Quizzes are included to test knowledge.

1. SEO
Eng. Abdel Rahman
Karim

2. Think Like Google ☺
How Google rank search results ? And why ?

3. Google has 200 Ranking Factors
 Domain power
 Keyword density
 Speed
 Mobile friendly
 Security
 Original vs duplicate content
 Rich vs Thin content
 Anchor Text
 Backlinks
 Errors : Grammar and spelling mistakes
 Freshness / update
 Use google analytics and google webmaster

4. SEO
King
Content
Queen
Links

5. Spam Types : Don’t Do this PLEASE
Off site spam
 A sudden (and unnatural ) influx of links is
a sure-fire sign of phony links.
>>Penguin Algorithm Updates
in page spam
 Duplicate and low quality content
 Doorway Pages
 Link to bad sites from your website
 So many ads and too little or no content
>>Panda Algorithm Updates

6. Terminologies
How does Google Search Engine Work?
o Crawling : Process of discovering new and updated pages by
Googlebot (aka spiders) to be added (indexed)
o Indexing : adding a web page to google to appear in its search results
related to certain search criteria's
o Algorithm Update : Confirmed change in one of googles ranking
algorithm

7. Penalized by Panda

8. Googl Tools
 Google webmaster
 Google analytics
 Google Speed insight
 Google Disavow tool

9. Traffic Source
 Direct
 Referrals
 Organic
 Social
 Mail

10. QUIZ challenge ☺

11. The Quality algorithm of Google is ..........? *
a) Panda
b) Penguin
c) Humming Bird
d) None of the above

12. If you have a low quality content problem the algorithm that most likely will negatively affect
your page is *
A. Panda
B. Penguin
C. Hummingbird
D. Non of the above

13. If you have low quality links pointing to your website you need a tool to........ to fix this
problem *
A. Disavow links
B. Count links
C. Get duplicate content
D. Get all link description

14. 2) Teams challenge
Which of the following statements are true and which are false :
1. Any new website is added to google automatically
2. Crawling a page happens before indexing it to a search engine
3. Off site SEO means Having a big number of links pointing to your website especially if they are having an identical anchor text
4. Having a Non responding website affects penguin
5. Algorithm update is a change in one of the core ranking algorithms of google
6. An algorithm update can be responsible only for a traffic decrease
7. Google analytics measures the speed of a website (it’s up time)
8. Thin content is a problem with penguin algorithm
9. Having big number of ads is NOT advisable
10. If you need to check a message from google regarding your website errors then Google webmaster is the tool

15. Part 2 : On Page SEO (The
Content)

16. Content (King)
 No internal or external duplication
 One will need a content checker such as www.plagium.com
 Will also need a tool for checking internal duplication such as
www.siteliner.com for analysis of the entire website - duplicate
content, broken links, internal page rank, and redirections.
 Will also need an external content duplication method such as
www.copyscape.com
 Will also need a tool for checking penalty history of the domain
name, such as https://feinternational.com/website-penalty-
indicator

17. On page SEO check list
 Focus Keyword
 URL structure
 Meta data
 Titles and headings
 Keyword density
 Internal links
 Sitemap
 Robots files, why?
 Image seo
 Use alternative words for the targeted
keywords in the content body.
 Use short sentences
 Use correct punctuation and spelling
 Avoid passive sentence structure
 Minimum of 300 words per article
 No duplication
 No broken links (internally)
 Share for social media
 Responsive

18. 1. What is Meta Data?
 Meta data are information about the web page that are mentioned within
meta tags inside the Header tag
 The main three meta data tags are <Title>, <Meta name=“description” >, and
<Meta name=“keyword”>
 EX:
<Header>
<Title>My Page Title</Title>
<meta name=“description” content=“Brief description of my page”/>
<meta name=“Keyword” content=“Keyword1, Keyword2, keyword3”/>
</Header>

19. What problems could happen with
metadata
 Duplication of titles or meta descriptions
 Too short title, or too long 60 characters
 Too short meta description or too long 155 characters

20. What is Yoast?
It’s an on page SEO tool
And a SEO WordPress plugin

21. Why XML sitemaps and when to add it ?
 Why XML Sitemaps are important for SEO. ... XML Sitemaps are important for SEO because
they make it easier for Google to find your site's pages—this is important because Google
ranks web PAGES not just websites. There is no downside of having an XML Sitemap and
having one can improve your SEO, so we highly recommend them.
 To be added in website root
 Submitted to google via web master tool

22. Why robots ?
 The robots.txt file, also known as the robots exclusion protocol or standard, is a text file that
tells web robots (most often search engines) which pages on your site to crawl.
 It also tells web robots which pages not to crawl.
 Let’s say a search engine is about to visit a site. Before it visits the target page, it will check
the robots.txt for instructions.
 There are different types of robots.txt files, so let’s look at a few different examples of what
they look like.

23. Tags and Categories
1. While a category may cover a broad range of topics, tags are
smaller in scope and focused to specific topics. You can think of
them as keywords used for topics discussed in a particular post.
2. EX.
Tags: Chicken, Meat, Fish
Categories: Arabic Food, American Food, French Food

24. QUIZ
Which true and false in the following statements :
1. You need a tool for internal and external duplication checking
2. Siteliner is an on page SEO tool for detecting external duplication
3. Having a key word density of 30% is good for seo
4. YOAST is a good off page seo tool
5. Having a multilingual content (translating the contact to many different languages) wont
improve seo

25. Part 3 : Off page SEO “Linking”

26. Links (Queen)
Internal Links
o Must be accurate- not broken links
o Must be referring to a high quality websites, such as Wikipedia
o Must be referring to websites that are related to your website subject, or at
least your article subject
External links
Google uses “Penguin” to check my website popularity, in another words,
who is referring to my website? Who are my website friends? Are they
respectable and related websites, or just spam?
Will need a tool to check which websites are referring to my website, and
where my competitors get there links from, such as www.similarweb.com

27. Links
Internal Links
Inside the website to its own content
Inbound
From other websites to my website

28. Links
Internal Links
Inside the website to its own content
Inbound
From other websites to my website

29. Links
Links
Internal
Inbound
Outbound
Follow
No Follow

30. Ideas for adding useful links
 You tube videos
 Communicate famous bloggers and journalist to speak about you
 Send an article to Wikipedia (non commercial)
 Slide share
 Answer questions in the web
 Spy on your competitors
 Promote your content on social media (sharing)
 Have a mail list and do Mail campaigns (registered users)

31. What Not to do
 Pay for links
 Use auto-submitters to submit links in forums
 Have links from low quality / spammy sites
 Have all your links condensed over short period of time with very similar anchor text .