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Seafood Club Project
Brand Identification
Brand Identification
Brand Identification
Emotional Appeal & Assurance
Brand Identification


From our Alaska family to yours
Salmon for everyone
Product Education
 Natural History
The Alaskan Sockeye Salmon
     Oncorhynchus nerka
Domain Choices = Brand Success
ChinookClub.com
     Cool, prestige, cool to belong.
         Draw wider audience.
e.g. Group of guys who fishing in Alaska
WhichFish.com
   Variety, Catchy, Easy to say, Fun to say.
 Rhymes, memorable Fresh, delivery, door,
clean crisp cold quality, local, not east coast.
FishermansFamily.com
Belonging, care, good service, safe,
  wholesome, get the good fish.
Ideal Domain Choices $
OceanFresh.com
$45,000.00 – 48,000.00
      Says it all.
PacificDirect.com
     500.00 +/-
 Ocean to you, fresh

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